GenAI for Product Management

Unlock the potential of Generative Artificial Intelligence in your product management career with our expertly designed course. Dive deep into cutting-edge methodologies that leverage AI for market research, ideation, design optimization, user experience personalization, and ethical considerations. Gain hands-on experience with leading tools and platforms while learning strategic planning for seamless AI integration into your business objectives. Propel your skills forward by mastering data management practices essential for privacy compliance and effective collaboration within cross-functional teams. Join us to stay ahead of future trends in this dynamic field.

updated
intermediate
GenAI for Product Management
We price match

Public Pricing

MYR 3500

Corporate Pricing

Pax:

Training Fees: MYR 6500/day
Total Fees: MYR 13000 ++

Training Provider Pricing

Pax:

Training Fees: MYR 5600
Material Fees: MYR 600
Total Fees: MYR 6200

Features

2 days
14 modules
6 intakes
Full life-time access
English

Subsidies

HRDC Claimable logo

What you'll learn

  • Apply GenAI tools for market research to derive customer insights and predict market shifts.
  • Develop innovative product concepts using AI-driven brainstorming techniques.
  • Address ethical considerations such as bias mitigation and transparency in AI applications.
  • Strategically plan for integrating GenAI solutions aligned with business goals.
  • Understand the fundamental concepts of Generative AI and its distinction from discriminative models.
  • Manage data effectively for privacy compliance in AI projects.
  • Monitor and evaluate the performance of AI-integrated products using key metrics.
  • Enhance user experience through personalized interactions powered by AI.

Why should you attend?

This course provides an in-depth exploration of Generative AI (GenAI) and its transformative impact on product management. Participants will begin by understanding the foundational concepts and evolution of GenAI, distinguishing it from discriminative AI models. This knowledge sets the stage for leveraging AI in market research, where learners will gain insights into customer behavior and trends through predictive analytics. A hands-on exercise will allow participants to apply these techniques using a GenAI tool to analyze datasets and identify emerging market trends. The course further delves into enhancing product ideation with AI-driven brainstorming techniques, supported by case studies of successful AI-augmented products. Participants will engage in group assignments to develop innovative product concepts utilizing GenAI tools, culminating in brief presentations. The journey continues with AI applications in design and prototyping, focusing on automated design generation and rapid prototyping to accelerate development cycles. User experience enhancement through personalized UX and real-time feedback analysis is another critical area covered. Ethical considerations are addressed, emphasizing bias mitigation, transparency, and user trust. Learners will explore leading GenAI tools for product management, criteria for selecting appropriate solutions, and strategic planning for AI integration aligned with business objectives. Data management is crucial for GenAI applications; thus, participants will learn about data curation, privacy compliance, and anonymization techniques. Collaborative development fosters cross-functional teamwork between AI and product teams. Finally, the course covers monitoring AI performance through key metrics and continuous improvement strategies while exploring scaling solutions across product lines. Case studies provide real-world insights into successful AI implementations and challenges faced. The course concludes with future trends in GenAI and product management, preparing participants for upcoming innovations. Teams will present their AI-integrated product concepts as a final project, showcasing their understanding of design prototypes and implementation strategies.

Course Syllabus

Day 1 - GenAI Fundamentals & Applications
Short Break
15 mins
Short Break
15 mins
Recap and Q&A
15 mins
Lunch
1 hour
Short Break
15 mins
Short Break
15 mins
Short Break
15 mins
Recap and Q&A
15 mins
End of Day 1
Day 2 - Strategic AI Implementation
Short Break
15 mins
Short Break
15 mins
Recap and Q&A
15 mins
Lunch
1 hour
Short Break
15 mins
Short Break
15 mins
Short Break
15 mins
Recap and Q&A
15 mins
End of Day 2

Minimum Qualification

undergraduate

Target Audience

mid level managers
senior managers

Methodologies

lecture
slides
case studies
group assignment
labs
q&A

FAQs

Why should you attend?

This course provides an in-depth exploration of Generative AI (GenAI) and its transformative impact on product management. Participants will begin by understanding the foundational concepts and evolution of GenAI, distinguishing it from discriminative AI models. This knowledge sets the stage for leveraging AI in market research, where learners will gain insights into customer behavior and trends through predictive analytics. A hands-on exercise will allow participants to apply these techniques using a GenAI tool to analyze datasets and identify emerging market trends. The course further delves into enhancing product ideation with AI-driven brainstorming techniques, supported by case studies of successful AI-augmented products. Participants will engage in group assignments to develop innovative product concepts utilizing GenAI tools, culminating in brief presentations. The journey continues with AI applications in design and prototyping, focusing on automated design generation and rapid prototyping to accelerate development cycles. User experience enhancement through personalized UX and real-time feedback analysis is another critical area covered. Ethical considerations are addressed, emphasizing bias mitigation, transparency, and user trust. Learners will explore leading GenAI tools for product management, criteria for selecting appropriate solutions, and strategic planning for AI integration aligned with business objectives. Data management is crucial for GenAI applications; thus, participants will learn about data curation, privacy compliance, and anonymization techniques. Collaborative development fosters cross-functional teamwork between AI and product teams. Finally, the course covers monitoring AI performance through key metrics and continuous improvement strategies while exploring scaling solutions across product lines. Case studies provide real-world insights into successful AI implementations and challenges faced. The course concludes with future trends in GenAI and product management, preparing participants for upcoming innovations. Teams will present their AI-integrated product concepts as a final project, showcasing their understanding of design prototypes and implementation strategies.

What you'll learn

  • Apply GenAI tools for market research to derive customer insights and predict market shifts.
  • Develop innovative product concepts using AI-driven brainstorming techniques.
  • Address ethical considerations such as bias mitigation and transparency in AI applications.
  • Strategically plan for integrating GenAI solutions aligned with business goals.
  • Understand the fundamental concepts of Generative AI and its distinction from discriminative models.
  • Manage data effectively for privacy compliance in AI projects.
  • Monitor and evaluate the performance of AI-integrated products using key metrics.
  • Enhance user experience through personalized interactions powered by AI.

Course Syllabus

Day 1 - GenAI Fundamentals & Applications
Short Break
15 mins
Short Break
15 mins
Recap and Q&A
15 mins
Lunch
1 hour
Short Break
15 mins
Short Break
15 mins
Short Break
15 mins
Recap and Q&A
15 mins
End of Day 1
Day 2 - Strategic AI Implementation
Short Break
15 mins
Short Break
15 mins
Recap and Q&A
15 mins
Lunch
1 hour
Short Break
15 mins
Short Break
15 mins
Short Break
15 mins
Recap and Q&A
15 mins
End of Day 2
We price match

Public Pricing

MYR 3500

Corporate Pricing

Pax:

Training Fees: MYR 6500/day
Total Fees: MYR 13000 ++

Training Provider Pricing

Pax:

Training Fees: MYR 5600
Material Fees: MYR 600
Total Fees: MYR 6200

Features

2 days
14 modules
6 intakes
Full life-time access
English

Subsidies

HRDC Claimable logo

Minimum Qualification

undergraduate

Target Audience

mid level managers
senior managers

Methodologies

lecture
slides
case studies
group assignment
labs
q&A

FAQs

Close menu