Business Case Writing Course - Master Professional Documentation
Master the art of crafting compelling business cases with our specialized training program. Learn from industry experts as you explore essential techniques like cost-benefit analysis and effective presentation strategies using digital tools such as Google Sheets and Excel. Enroll now to enhance your ability to secure project approvals and funding.
- Available in:
- Malaysia
- Upcoming intakes:
- Jan 23, 2026
- Jan 23, 2026
- Jan 23, 2026
- Jan 24, 2026
- Jan 25, 2026
- Jan 26, 2026
- Jan 26, 2026
- Jan 26, 2026
- Jan 26, 2026
- Jan 26, 2026
- Jan 26, 2026
- Jan 27, 2026
- Jan 27, 2026
- Jan 27, 2026
- Jan 27, 2026
- Jan 27, 2026
- Jan 27, 2026
- Jan 28, 2026
- Jan 28, 2026
- Jan 28, 2026
- Jan 28, 2026
- Jan 28, 2026
- Jan 28, 2026
- Jan 29, 2026
- Jan 29, 2026
Corporate Pricing
Pax:
Training Provider Pricing
Pax:
Features
Target Audience
Methodologies
Subsidies

What you'll learn
- Identify success criteria and measures for project evaluation
- Gain proficiency in conducting cost-benefit analyses
- Articulate next steps and timelines for project implementation
- Understand the fundamental components of a business case
- Develop skills in financial appraisal and sensitivity analysis
- Learn the seven-step process for writing an effective business case
- Explore strategies for presenting information clearly using digital tools
Why should you attend?
This course provides a comprehensive guide to writing effective business cases, essential for securing project approvals and funding. The course begins with an introduction to the concept of a business case, explaining its importance and when it should be used. Participants will also learn about the standard template for creating a business case, ensuring consistency and clarity in their documentation. The course then delves into a seven-step process for writing a business case. This includes creating a background or project definition statement, stating objectives, describing the current situation, recommending solutions, determining success criteria and measures, identifying required support, and articulating next steps along with timelines. Each step is designed to build a compelling narrative that aligns with organizational goals and stakeholder expectations. Participants will also gain insights into cost-benefit analysis, learning what it is, how to understand it, and its benefits and limitations. Further modules cover financial appraisal, sensitivity analysis, project approach, purchasing strategy, and evaluating cost-benefit analyses through ten detailed steps. Finally, the course addresses how to present information effectively using tools like Google Sheets, Slides, Charts, and Excel. By the end of this course, participants will be equipped with the skills needed to create persuasive business cases that drive decision-making.
Course Syllabus
Day 1
Short Break
15 minsRecap and Q&A
15 minsLunch
1 hourShort Break
15 minsRecap and Q&A
15 minsEnd of Day 1
Ratings and Reviews
Instructor
Instructor
Instructor
Koh Li Hong is an HRD Corp Accredited Trainer and Distinguished Toastmaster (DTM) who specializes in sales and marketing communication, emerging leadership, and intrapreneurship. With a unique background as an engineer-turned-storyteller, she has evolved into what she calls a "people engineer" — someone who bridges technical expertise with human-centered development to drive measurable business growth.
Her career began in business development engineering across solar PV, technology, and wastewater treatment sectors. A pivotal moment in her journey came when feedback about her management style prompted her to deeply explore leadership dynamics and workplace capability development. This experience transformed her approach, leading her to focus on learning, culture building, and internal communication. Through mentoring junior engineers, facilitating team sessions, and designing business-aligned training programs, she discovered that organizations fundamentally need three things: clarity, communication, and capability.
Today, Koh Li Hong works as a business and talent consultant, trainer, and coach, blending business acumen with entrepreneurial thinking to translate strategy into actionable execution. Her training portfolio spans multiple high-impact areas including Essential Communication for client interactions and presentations, Sales Accelerator programs for sustainable business growth, Team Dynamics workshops that energize collaboration, Career Navigator sessions for professional clarity and ownership, AI for Non-Tech People to enhance digital readiness, and Emerging Leader & Intrapreneurship development programs.
Her dynamic training style is enhanced by fluency in English, Chinese, and Malay, enabling her to effectively engage diverse audiences across industries and learner levels. Currently pursuing a Master of Entrepreneurship, she continues to strengthen her ability to connect innovation, growth strategy, and people development. Koh Li Hong's approach is characterized by bringing the energy of adventure into learning environments, helping professionals grow through challenge, build resilience, and unlock their full potential while maintaining strong alignment with organizational business goals and measurable results.
Instructor
Course Reviews
"I will defenetely choose this training center to gain my skills, since they have the best instructors. In this course i gained much ideas so i could apply in my daily tasks routine, it helps me a lot. and i wont hesitate to take another course here. The course price is reasonable and what i got more than my expectation, the instructor willingly to answer question when i need some informations."
"The teacher also possesses the commercial acumen required for synthesizing successful answers to complicated challenges. That is why this course so special for me, i gained more knowledge."
"I need some courses to gain my writing skills, and this course got me well, i appreciate to the trainer for such being helpful."
FAQ
Frequently Asked Questions About This Course
- Public pricing: applies for individuals signing up from different companies.
- Corporate pricing: applies if a company wants to have an intake for its employees only.
- Training provider pricing: applies only for other training providers looking to hire our trainers and use our content. Our content has a licensing fee.
We will keep you updated on the status of the intake after you enroll.
Courses you may like
Why should you attend?
This course provides a comprehensive guide to writing effective business cases, essential for securing project approvals and funding. The course begins with an introduction to the concept of a business case, explaining its importance and when it should be used. Participants will also learn about the standard template for creating a business case, ensuring consistency and clarity in their documentation. The course then delves into a seven-step process for writing a business case. This includes creating a background or project definition statement, stating objectives, describing the current situation, recommending solutions, determining success criteria and measures, identifying required support, and articulating next steps along with timelines. Each step is designed to build a compelling narrative that aligns with organizational goals and stakeholder expectations. Participants will also gain insights into cost-benefit analysis, learning what it is, how to understand it, and its benefits and limitations. Further modules cover financial appraisal, sensitivity analysis, project approach, purchasing strategy, and evaluating cost-benefit analyses through ten detailed steps. Finally, the course addresses how to present information effectively using tools like Google Sheets, Slides, Charts, and Excel. By the end of this course, participants will be equipped with the skills needed to create persuasive business cases that drive decision-making.
What you'll learn
- Identify success criteria and measures for project evaluation
- Gain proficiency in conducting cost-benefit analyses
- Articulate next steps and timelines for project implementation
- Understand the fundamental components of a business case
- Develop skills in financial appraisal and sensitivity analysis
- Learn the seven-step process for writing an effective business case
- Explore strategies for presenting information clearly using digital tools
Course Syllabus
Day 1
Short Break
15 minsRecap and Q&A
15 minsLunch
1 hourShort Break
15 minsRecap and Q&A
15 minsEnd of Day 1
Course Reviews
"I will defenetely choose this training center to gain my skills, since they have the best instructors. In this course i gained much ideas so i could apply in my daily tasks routine, it helps me a lot. and i wont hesitate to take another course here. The course price is reasonable and what i got more than my expectation, the instructor willingly to answer question when i need some informations."
"The teacher also possesses the commercial acumen required for synthesizing successful answers to complicated challenges. That is why this course so special for me, i gained more knowledge."
"I need some courses to gain my writing skills, and this course got me well, i appreciate to the trainer for such being helpful."
Corporate Pricing
Pax:
Training Provider Pricing
Pax:
Features
Target Audience
Methodologies
Subsidies

Ratings and Reviews
Instructors
Koh Li Hong is an HRD Corp Accredited Trainer and Distinguished Toastmaster (DTM) who specializes in sales and marketing communication, emerging leadership, and intrapreneurship. With a unique background as an engineer-turned-storyteller, she has evolved into what she calls a "people engineer" — someone who bridges technical expertise with human-centered development to drive measurable business growth.
Her career began in business development engineering across solar PV, technology, and wastewater treatment sectors. A pivotal moment in her journey came when feedback about her management style prompted her to deeply explore leadership dynamics and workplace capability development. This experience transformed her approach, leading her to focus on learning, culture building, and internal communication. Through mentoring junior engineers, facilitating team sessions, and designing business-aligned training programs, she discovered that organizations fundamentally need three things: clarity, communication, and capability.
Today, Koh Li Hong works as a business and talent consultant, trainer, and coach, blending business acumen with entrepreneurial thinking to translate strategy into actionable execution. Her training portfolio spans multiple high-impact areas including Essential Communication for client interactions and presentations, Sales Accelerator programs for sustainable business growth, Team Dynamics workshops that energize collaboration, Career Navigator sessions for professional clarity and ownership, AI for Non-Tech People to enhance digital readiness, and Emerging Leader & Intrapreneurship development programs.
Her dynamic training style is enhanced by fluency in English, Chinese, and Malay, enabling her to effectively engage diverse audiences across industries and learner levels. Currently pursuing a Master of Entrepreneurship, she continues to strengthen her ability to connect innovation, growth strategy, and people development. Koh Li Hong's approach is characterized by bringing the energy of adventure into learning environments, helping professionals grow through challenge, build resilience, and unlock their full potential while maintaining strong alignment with organizational business goals and measurable results.
Courses you may like
FAQ
Frequently Asked Questions About This Course
- Public pricing: applies for individuals signing up from different companies.
- Corporate pricing: applies if a company wants to have an intake for its employees only.
- Training provider pricing: applies only for other training providers looking to hire our trainers and use our content. Our content has a licensing fee.
We will keep you updated on the status of the intake after you enroll.
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