GenAI for Marketing, Content, and Customer Retention
Transform your marketing strategies with our cutting-edge course on Generative Artificial Intelligence for Marketing, Content, and Customer Retention. Dive deep into strategic implementation techniques under expert guidance. This program is meticulously designed to equip you with the skills necessary for leveraging advanced AI tools across various marketing functions. Enhance your ability to innovate in content creation while mastering customer retention strategies through personalized experiences powered by autonomous agents.
- Available in:
- Malaysia

Corporate Pricing
Pax:
Training Provider Pricing
Pax:
Features
Classification
Focus Area Course
- Addresses skill gaps across industries
- Emphasizes emerging technologies and practices
- Enhances workforce capabilities
- Verified by industry experts
- Broadly applicable across sectors
Subsidies

What you'll learn
- Measure ROI and performance of cross-functional AI initiatives effectively.
- Implement advanced content ideation techniques using AI-powered tools.
- Develop strategic alignment of AI initiatives with organizational goals.
- Enhance UX writing and optimize SEO strategies through AI integration.
- Analyze user feedback at scale to inform actionable content strategies.
- Apply ethical considerations in the deployment of AI technologies.
- Understand the capabilities and limitations of Generative AI in marketing and content functions.
- Evaluate and select appropriate AI tools using structured frameworks.
Why should you attend?
This course provides an in-depth exploration of how Generative AI can revolutionize marketing, content creation, and customer retention strategies. Participants will gain a comprehensive understanding of AI capabilities and limitations within these domains, learning to strategically align AI initiatives with organizational goals. Through hands-on exercises and case studies, learners will map content workflows, identify AI integration points, and evaluate successful AI implementations in cross-functional teams. The curriculum includes a framework for selecting appropriate AI tools tailored to specific roles and teams, ensuring seamless integration into existing workflows. Participants will conduct cost-benefit analyses to calculate the return on investment for AI implementations. The course also covers advanced techniques for AI-driven content strategy and brainstorming, enabling participants to generate innovative ideas and refine concepts using cutting-edge tools. Further modules delve into enhancing user experience writing with AI, optimizing SEO and content through automated processes, and analyzing user feedback at scale. Learners will explore specialized applications such as financial content creation with compliance considerations and dynamic personalization using agentic AI. Ethical and legal considerations are thoroughly addressed to ensure responsible use of AI technologies. Finally, the course equips participants with the skills needed to measure the performance and ROI of AI initiatives effectively. By setting comprehensive KPIs and building integrated dashboards, learners will be able to communicate the value of AI-enhanced marketing efforts to stakeholders. Emerging trends in marketing AI are also discussed, preparing participants for future advancements in this rapidly evolving field.
Course Syllabus
Short Break
15 minsShort Break
15 minsRecap and Q&A
15 minsLunch
1 hourShort Break
15 minsShort Break
15 minsShort Break
15 minsRecap and Q&A
15 minsEnd of Day 1
Short Break
15 minsShort Break
15 minsRecap and Q&A
15 minsLunch
1 hourShort Break
15 minsShort Break
15 minsShort Break
15 minsRecap and Q&A
15 minsEnd of Day 2
Ratings and Reviews
Instructor
Tarun Sukhani is a distinguished professional trainer and consultant with nearly 30 years of experience in the IT and business sectors, having worked internationally across AMER, APAC, and EMEA. His expertise spans a wide array of domains such as Agile methodologies (Scrum, SAFe, Kanban), enterprise architecture frameworks like TOGAF and COBIT, IT service management standards including ITIL and ISO27001, as well as cybersecurity certifications like CISO and CISSP. Tarun's proficiency extends to project management frameworks such as PRINCE2 and PMP, along with cutting-edge technologies in Big Data analytics using Hadoop and Spark, data science with Python or R, and data visualization tools like Tableau. Tarun has held numerous senior development and executive roles including CIO/CTO positions where he managed large-scale IT operations for multinational corporations such as Dell, AMD, and Experian. His leadership skills have been instrumental in enhancing business operations across various functions including HR, Finance, Operations, Sales, Risk Management, Engineering/Manufacturing, and Accounting. He has also contributed significantly to regional conglomerates like Indra in the Asia Pacific region. A passionate educator at heart, Tarun has facilitated training workshops throughout Asia Pacific countries such as Malaysia, Indonesia, Philippines, Thailand, and Singapore. His training sessions cover a broad spectrum of topics from project management to strategic leadership and soft skills development. Additionally, he specializes in advanced technical subjects like software architecture design patterns for reactive microservices architectures on cloud platforms. Tarun's academic credentials are equally impressive; he graduated summa cum laude with an MSc in Information Systems and an MBA in Finance and Operations Management from Loyola University Chicago. He holds multiple Bachelor's degrees in Biology, Math & Computer Science alongside Business Administration. Further enriching his knowledge base are certifications as an Agile/Scrum trainer; Java/.NET programmer; Machine Learning specialist; InfoSec expert; Business Intelligence professional; complemented by advanced studies in AI & Blockchain from prestigious institutions like MIT & Stanford. His client portfolio includes renowned organizations such as Western Digital/Sandisk for machine learning product management projects; Singtel & CIMB for agile product development initiatives; Tenaga Nasional & JPJ for agile project management engagements among others. Tarun's dynamic approach combined with his deep-rooted passion for developing people makes him a sought-after speaker at international conferences where he shares insights on digital transformation strategies.
Instructor
Sasitharan A/L Sreedaran, a highly accomplished Corporate Trainer, brings over two decades of experience in the field of training and development. With a profound ability to impact organizational performance, he excels in designing and implementing training programs that align with both individual and corporate goals. His expertise spans across various domains including Generative Artificial Intelligence, Digital Marketing, E-Commerce Management, and Leadership Management, making him a versatile asset to any organization. Sasitharan's creative approach combined with his high work ethic consistently promotes excellence and motivates employees to achieve their best. Sasitharan has an impressive educational background with ongoing doctoral studies in Business Administration from the European International University in France. He holds a Master’s degree in International Business with distinction from the same institution, along with a First Class Honours degree in Mechanical Engineering from the University of Hertfordshire, UK. His academic achievements are complemented by numerous certifications such as Certified Digital Transformation Professional and Certified Six Sigma Yellow Belt Professional. Throughout his career, Sasitharan has served as a Private Teacher and Part-Time Lecturer at private institutions, imparting knowledge in marketing consultancy for manpower companies, universities, education centers, and retail industries. His role as a Corporate Trainer has seen him focus on Business Management, Entrepreneurship, and Digital Marketing across various industries both locally and internationally. His skills extend to strategic management, cross-cultural management, project management, business communication, customer service, sales motivation training, and more. Recognized for his contributions to the industry, Sasitharan was awarded as one of the Successful People in Malaysia in 2021 by Britishpedia. He is also acknowledged as a Professional Technologist by the Malaysian Board of Technologists (MBOT) and is an HRD Corp Accredited Trainer. His dedication to continuous improvement is evident through his certifications as a NIOSH Trainer and other professional accolades. Sasitharan's commitment to excellence is reflected not only in his professional achievements but also in his ability to inspire those around him. As a trainer who understands the nuances of digital transformation and business ethics, he remains at the forefront of industry trends while fostering an environment conducive to learning and growth.
Minimum Qualification
Target Audience
Methodologies
Instructor Reviews
He was indeed very skilled, knowledgeable and passionate in the data science realm. I was impressed with his business know-how (how the world economy works and how all things can be explain with data, with/without bias) and technical skills in converting data into insights. I will not hesitate to recommend Tarun for any data science related training as I would like to attend more classes myself to learn from the best of the best.
I attended one of Tarun's Data Science course in Jakarta (CDSS). He was a professional trainer & very knowledgeable in Data Science. In his course, Tarun gave many practical examples & valuable information regarding how to conduct Data Science & it's related components (e.g. Software & Deployment Architecture). In addition to those lessons, he also gave very useful insights on building a career as a Data Scientist.
Attended "Blockchain Training: An Overview for Business Professionals" conducted by Dr. Tarun. The reference materials are very comprehensive and an excellent means of conveying information. I was very impressed with how this technology works and adapted into business
He shared his professional insights on data science with a sense of humor that cleared up so many of my questions about the content and real-world applications. Information, tools, and resources given are very useful
His knowledge of multiple subjects exceeds far greater than that of any IT or non-IT person I have met or interacted with in a long time. The breadth and depth of the subject matter he has acquired is exemplary.
Training with Tarun has been awesome. He’s super knowledgable, funny, empathetic and a great educator in general. As someone who didn’t come from a computer science background, his teachings didn’t make me feel stupid or impossible to eventually arrive at being a competent developer. I could understand him as he communicates well & has helped me see the big picture of the computer science field beyond the scope of syntaxes. If you similarly did not come from a CS background and hope to transition into the world of programming but struggle to learn on your own, understand all the foreign & abstract concepts and connect the dots, I think the right person to guide you on your journey would make a big difference. Having someone who’s deep in the field with many years of experience narrow and communicate the relevant areas to focus would also close a big gap from having to struggle and figure out a lot of things on your own. Being able to maintain your interest during your learning journey is important too, thus finding that someone is important. All in all, I would wholeheartedly recommend Tarun and the backend course I took.
Tarun is a results-driven & inspirational technology leader with a clear vision, direction, and broad-based technology expertise. He is passionate, intuitive, engaged, pragmatic, systematic, agile. His experiences span from small start-ups to complex, global companies, from being technical lead to technical strategist to being the leader of larger group of architecture and engineering teams. Much of his experiences are in the area of Java, Scala, Machine Learning, Neural Networks, Cloud Computing, Data Science and what not. I am truly amazed to experience his breadth & depth of technological expertise and pleasure to be part of his team.
Tarun is very passionate on the domains and gave numerous insights to support critical business decisions and develop data products to transform daily encounters and processes. He was a professional trainer & very knowledgeable in Data Science. His material is presented through a sequence of brief lectures, interactive demonstrations, great hands-on exercises, and discussions.
We’ve been collaborated many times in doing courses for the accountants. He spoke to quiet number of event in our company with various topic regards to accountants need. The collaboration was very smooth and his session definitely made a huge impact on our success. Mr Tarun is a great Professional!
Mr. Tarun is a driven, hardworking, and knowledgeable entrepreneur in his field." A broad-minded trainer who embraces change and inspires people to do better every day. Mr. Tarun sets a good example by being enthusiastic and dedicated, and he inspires and motivates others. I am delighted to be working for such personnel
Courses you may like
Why should you attend?
This course provides an in-depth exploration of how Generative AI can revolutionize marketing, content creation, and customer retention strategies. Participants will gain a comprehensive understanding of AI capabilities and limitations within these domains, learning to strategically align AI initiatives with organizational goals. Through hands-on exercises and case studies, learners will map content workflows, identify AI integration points, and evaluate successful AI implementations in cross-functional teams. The curriculum includes a framework for selecting appropriate AI tools tailored to specific roles and teams, ensuring seamless integration into existing workflows. Participants will conduct cost-benefit analyses to calculate the return on investment for AI implementations. The course also covers advanced techniques for AI-driven content strategy and brainstorming, enabling participants to generate innovative ideas and refine concepts using cutting-edge tools. Further modules delve into enhancing user experience writing with AI, optimizing SEO and content through automated processes, and analyzing user feedback at scale. Learners will explore specialized applications such as financial content creation with compliance considerations and dynamic personalization using agentic AI. Ethical and legal considerations are thoroughly addressed to ensure responsible use of AI technologies. Finally, the course equips participants with the skills needed to measure the performance and ROI of AI initiatives effectively. By setting comprehensive KPIs and building integrated dashboards, learners will be able to communicate the value of AI-enhanced marketing efforts to stakeholders. Emerging trends in marketing AI are also discussed, preparing participants for future advancements in this rapidly evolving field.
What you'll learn
- Measure ROI and performance of cross-functional AI initiatives effectively.
- Implement advanced content ideation techniques using AI-powered tools.
- Develop strategic alignment of AI initiatives with organizational goals.
- Enhance UX writing and optimize SEO strategies through AI integration.
- Analyze user feedback at scale to inform actionable content strategies.
- Apply ethical considerations in the deployment of AI technologies.
- Understand the capabilities and limitations of Generative AI in marketing and content functions.
- Evaluate and select appropriate AI tools using structured frameworks.
Course Syllabus
Short Break
15 minsShort Break
15 minsRecap and Q&A
15 minsLunch
1 hourShort Break
15 minsShort Break
15 minsShort Break
15 minsRecap and Q&A
15 minsEnd of Day 1
Short Break
15 minsShort Break
15 minsRecap and Q&A
15 minsLunch
1 hourShort Break
15 minsShort Break
15 minsShort Break
15 minsRecap and Q&A
15 minsEnd of Day 2
Instructor Reviews
He was indeed very skilled, knowledgeable and passionate in the data science realm. I was impressed with his business know-how (how the world economy works and how all things can be explain with data, with/without bias) and technical skills in converting data into insights. I will not hesitate to recommend Tarun for any data science related training as I would like to attend more classes myself to learn from the best of the best.
I attended one of Tarun's Data Science course in Jakarta (CDSS). He was a professional trainer & very knowledgeable in Data Science. In his course, Tarun gave many practical examples & valuable information regarding how to conduct Data Science & it's related components (e.g. Software & Deployment Architecture). In addition to those lessons, he also gave very useful insights on building a career as a Data Scientist.
Attended "Blockchain Training: An Overview for Business Professionals" conducted by Dr. Tarun. The reference materials are very comprehensive and an excellent means of conveying information. I was very impressed with how this technology works and adapted into business
He shared his professional insights on data science with a sense of humor that cleared up so many of my questions about the content and real-world applications. Information, tools, and resources given are very useful
His knowledge of multiple subjects exceeds far greater than that of any IT or non-IT person I have met or interacted with in a long time. The breadth and depth of the subject matter he has acquired is exemplary.
Training with Tarun has been awesome. He’s super knowledgable, funny, empathetic and a great educator in general. As someone who didn’t come from a computer science background, his teachings didn’t make me feel stupid or impossible to eventually arrive at being a competent developer. I could understand him as he communicates well & has helped me see the big picture of the computer science field beyond the scope of syntaxes. If you similarly did not come from a CS background and hope to transition into the world of programming but struggle to learn on your own, understand all the foreign & abstract concepts and connect the dots, I think the right person to guide you on your journey would make a big difference. Having someone who’s deep in the field with many years of experience narrow and communicate the relevant areas to focus would also close a big gap from having to struggle and figure out a lot of things on your own. Being able to maintain your interest during your learning journey is important too, thus finding that someone is important. All in all, I would wholeheartedly recommend Tarun and the backend course I took.
Tarun is a results-driven & inspirational technology leader with a clear vision, direction, and broad-based technology expertise. He is passionate, intuitive, engaged, pragmatic, systematic, agile. His experiences span from small start-ups to complex, global companies, from being technical lead to technical strategist to being the leader of larger group of architecture and engineering teams. Much of his experiences are in the area of Java, Scala, Machine Learning, Neural Networks, Cloud Computing, Data Science and what not. I am truly amazed to experience his breadth & depth of technological expertise and pleasure to be part of his team.
Tarun is very passionate on the domains and gave numerous insights to support critical business decisions and develop data products to transform daily encounters and processes. He was a professional trainer & very knowledgeable in Data Science. His material is presented through a sequence of brief lectures, interactive demonstrations, great hands-on exercises, and discussions.
We’ve been collaborated many times in doing courses for the accountants. He spoke to quiet number of event in our company with various topic regards to accountants need. The collaboration was very smooth and his session definitely made a huge impact on our success. Mr Tarun is a great Professional!
Mr. Tarun is a driven, hardworking, and knowledgeable entrepreneur in his field." A broad-minded trainer who embraces change and inspires people to do better every day. Mr. Tarun sets a good example by being enthusiastic and dedicated, and he inspires and motivates others. I am delighted to be working for such personnel
Corporate Pricing
Pax:
Training Provider Pricing
Pax:
Features
Classification
Focus Area Course
- Addresses skill gaps across industries
- Emphasizes emerging technologies and practices
- Enhances workforce capabilities
- Verified by industry experts
- Broadly applicable across sectors
Subsidies

Ratings and Reviews
Instructors
Tarun Sukhani is a distinguished professional trainer and consultant with nearly 30 years of experience in the IT and business sectors, having worked internationally across AMER, APAC, and EMEA. His expertise spans a wide array of domains such as Agile methodologies (Scrum, SAFe, Kanban), enterprise architecture frameworks like TOGAF and COBIT, IT service management standards including ITIL and ISO27001, as well as cybersecurity certifications like CISO and CISSP. Tarun's proficiency extends to project management frameworks such as PRINCE2 and PMP, along with cutting-edge technologies in Big Data analytics using Hadoop and Spark, data science with Python or R, and data visualization tools like Tableau. Tarun has held numerous senior development and executive roles including CIO/CTO positions where he managed large-scale IT operations for multinational corporations such as Dell, AMD, and Experian. His leadership skills have been instrumental in enhancing business operations across various functions including HR, Finance, Operations, Sales, Risk Management, Engineering/Manufacturing, and Accounting. He has also contributed significantly to regional conglomerates like Indra in the Asia Pacific region. A passionate educator at heart, Tarun has facilitated training workshops throughout Asia Pacific countries such as Malaysia, Indonesia, Philippines, Thailand, and Singapore. His training sessions cover a broad spectrum of topics from project management to strategic leadership and soft skills development. Additionally, he specializes in advanced technical subjects like software architecture design patterns for reactive microservices architectures on cloud platforms. Tarun's academic credentials are equally impressive; he graduated summa cum laude with an MSc in Information Systems and an MBA in Finance and Operations Management from Loyola University Chicago. He holds multiple Bachelor's degrees in Biology, Math & Computer Science alongside Business Administration. Further enriching his knowledge base are certifications as an Agile/Scrum trainer; Java/.NET programmer; Machine Learning specialist; InfoSec expert; Business Intelligence professional; complemented by advanced studies in AI & Blockchain from prestigious institutions like MIT & Stanford. His client portfolio includes renowned organizations such as Western Digital/Sandisk for machine learning product management projects; Singtel & CIMB for agile product development initiatives; Tenaga Nasional & JPJ for agile project management engagements among others. Tarun's dynamic approach combined with his deep-rooted passion for developing people makes him a sought-after speaker at international conferences where he shares insights on digital transformation strategies.
Sasitharan A/L Sreedaran, a highly accomplished Corporate Trainer, brings over two decades of experience in the field of training and development. With a profound ability to impact organizational performance, he excels in designing and implementing training programs that align with both individual and corporate goals. His expertise spans across various domains including Generative Artificial Intelligence, Digital Marketing, E-Commerce Management, and Leadership Management, making him a versatile asset to any organization. Sasitharan's creative approach combined with his high work ethic consistently promotes excellence and motivates employees to achieve their best. Sasitharan has an impressive educational background with ongoing doctoral studies in Business Administration from the European International University in France. He holds a Master’s degree in International Business with distinction from the same institution, along with a First Class Honours degree in Mechanical Engineering from the University of Hertfordshire, UK. His academic achievements are complemented by numerous certifications such as Certified Digital Transformation Professional and Certified Six Sigma Yellow Belt Professional. Throughout his career, Sasitharan has served as a Private Teacher and Part-Time Lecturer at private institutions, imparting knowledge in marketing consultancy for manpower companies, universities, education centers, and retail industries. His role as a Corporate Trainer has seen him focus on Business Management, Entrepreneurship, and Digital Marketing across various industries both locally and internationally. His skills extend to strategic management, cross-cultural management, project management, business communication, customer service, sales motivation training, and more. Recognized for his contributions to the industry, Sasitharan was awarded as one of the Successful People in Malaysia in 2021 by Britishpedia. He is also acknowledged as a Professional Technologist by the Malaysian Board of Technologists (MBOT) and is an HRD Corp Accredited Trainer. His dedication to continuous improvement is evident through his certifications as a NIOSH Trainer and other professional accolades. Sasitharan's commitment to excellence is reflected not only in his professional achievements but also in his ability to inspire those around him. As a trainer who understands the nuances of digital transformation and business ethics, he remains at the forefront of industry trends while fostering an environment conducive to learning and growth.
Minimum Qualification
Target Audience
Methodologies
Courses you may like
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