GFD349

GenAI for Marketing, Content, and Customer Retention Training

Q: What will I learn in this course?

In this course, you will learn how to strategically implement Generative AI across marketing, content creation, and customer retention functions. You'll master AI tool selection frameworks, conduct ROI analyses for AI initiatives, enhance UX writing and SEO optimization through AI, analyze user feedback at scale, and develop advanced content ideation techniques. The course also covers ethical AI deployment, dynamic personalization using agentic AI, and measuring performance of AI-enhanced marketing efforts.

Q: What are the prerequisites for this course?

This is a beginner-level course designed for students, entry-level professionals, engineers, and mid-level managers with an undergraduate qualification. No prior AI experience is required, though basic familiarity with marketing concepts and digital tools would be helpful. The course is structured to build knowledge from foundational concepts to advanced applications.

Q: How long is the course and what teaching methods are used?

The course is 2 days in duration and uses a comprehensive mix of teaching methodologies including lectures, slide presentations, hands-on labs, real-world case studies, and interactive Q&A sessions. This blended approach ensures both theoretical understanding and practical application of Generative AI concepts in marketing contexts.

Q: Will I receive a certification upon completion?

This course does not include a formal certification. However, you will gain comprehensive knowledge and practical skills in implementing Generative AI for marketing, content creation, and customer retention that can be immediately applied in your professional role.

Q: What specific AI applications will be covered in the course?

The course covers a wide range of AI applications including content workflow mapping, AI-driven content strategy and brainstorming, automated SEO optimization, user feedback analysis at scale, financial content creation with compliance considerations, dynamic personalization using agentic AI, and performance measurement through integrated dashboards and KPIs.

Q: How will this course help me in my career?

This course will position you at the forefront of marketing innovation by teaching you to leverage cutting-edge AI technologies. You'll learn to calculate ROI for AI implementations, align AI initiatives with organizational goals, and communicate the value of AI-enhanced marketing efforts to stakeholders. These skills are increasingly valuable as organizations seek professionals who can bridge the gap between AI technology and business outcomes.

Q: Does the course address ethical considerations in AI use?

Yes, the course thoroughly addresses ethical and legal considerations to ensure responsible use of AI technologies. You'll learn about compliance requirements, particularly in financial content creation, and understand how to implement AI solutions that align with ethical standards and regulatory requirements in marketing and content creation.

Q: Where is the training conducted?

Our online trainings are conducted usually using Zoom or Google Meet. Our physical trainings are normally held in Common Ground, Bangsar South .

Q: Can international participants join this course?

Please check the Available in section to see which countries the course is available in. If your country is not listed, please contact us.

Q: What is the difference between public, corporate, and training provider pricing?

Public pricing : applies for individuals signing up from different companies. Corporate pricing : applies if a company wants to have an intake for its employees only. Training provider pricing : applies only for other training providers looking to hire our trainers and use our content. Our content has a licensing fee.

Transform your marketing strategies with our cutting-edge course on Generative Artificial Intelligence for Marketing, Content, and Customer Retention. Dive deep into strategic implementation techniques under expert guidance. This program is meticulously designed to equip you with the skills necessary for leveraging advanced AI tools across various marketing functions. Enhance your ability to innovate in content creation while mastering customer retention strategies through personalized experiences powered by autonomous agents.

Available in:
Malaysia

Face-to-Face Nov 23-24, 2026 9:00 AM - 5:00 PM Kuan Chi Meng

Created: February 21st 2025, 3:16 AM MYT Last Modified: November 13th 2026, 6:00 AM MYT

updated

beginner

GenAI for Marketing, Content, and Customer Retention

We price match

Public Pricing

MYR 6000

Corporate Pricing

Pax:

Training Fees: MYR 6500/day

Total Fees: MYR 13000 ++

Training Provider Pricing

Pax:

Training Fees: MYR 2400/day

Material Fees: MYR 400

Total Fees: MYR 5200 ++

Features

2 days

16 modules

4 intakes

Full life-time access

English

Technical: 25 pax

Target Audience

students

engineers

managers

Methodologies

lecture

slides

labs

case studies

q&A

Classification

Focus Area Course

Addresses skill gaps across industries
Emphasizes emerging technologies and practices
Enhances workforce capabilities
Verified by industry experts
Broadly applicable across sectors

Subsidies

What you'll learn

Measure ROI and performance of cross-functional AI initiatives effectively.
Implement advanced content ideation techniques using AI-powered tools.
Develop strategic alignment of AI initiatives with organizational goals.
Enhance UX writing and optimize SEO strategies through AI integration.
Analyze user feedback at scale to inform actionable content strategies.
Apply ethical considerations in the deployment of AI technologies.
Understand the capabilities and limitations of Generative AI in marketing and content functions.
Evaluate and select appropriate AI tools using structured frameworks.

TTT Certificate

TTT Accreditation

Dr. Kuan Chi Meng is a distinguished management consultant and HRD Corp Accredited Trainer with over 30 years of professional experience spanning multinational organizations across diverse industries. His extensive career includes leadership roles such as General Manager, Country Manager, Head of Sales, and National Sales Manager with renowned companies including Schneider Electric, Schutz, Jungheinrich, and Munters. As a trained engineer who evolved into a Subject Matter Expert, Dr. Kuan brings a unique blend of technical acumen and strategic business insight to his training and consulting practice. Holding a Doctor of Business Administration from Universiti Utara Malaysia (2024) and an MBA from the University of East London (2004), Dr. Kuan is currently pursuing his Master of Laws in Business Law from the International Islamic University Malaysia. His academic credentials are complemented by published research in international peer-reviewed journals, including work on managerial coaching and organizational performance. His doctoral thesis explored the relationship between managerial coaching, coachability, and employee work performance, demonstrating his commitment to evidence-based management practices. Dr. Kuan's training expertise encompasses essential management skills, sales management, strategic key account management, consultative selling, leadership development, and managerial coaching. His flagship program, "Mastering Essential Management Skills," is particularly sought-after and uniquely integrates Gen AI into modern management practices. As an IAC Masteries Practitioner Coach and CCSD Certified ESG Associate, he delivers comprehensive training programs that bridge theoretical frameworks with practical application. With nearly 20 years of training experience as both an internal and external facilitator, Dr. Kuan excels at developing leadership capabilities and driving organizational performance improvements. Currently operating through Credo Consulting & Coaching, Dr. Kuan provides management consulting, leadership development, sales coaching, and business advisory services. He also supervises PhD and DBA students in their research endeavors, sharing his expertise in strategic planning, leadership, management, marketing, and organizational development. His passion for continuous learning and research-driven approaches makes him an invaluable resource for organizations seeking to develop their management talent and achieve sustainable competitive advantage.

11 Courses

English

30 Years

( 0 ratings )

( 0 reviews )

FAQ

Frequently Asked Questions About This Course

What will I learn in this course?

What are the prerequisites for this course?

How long is the course and what teaching methods are used?

Will I receive a certification upon completion?

What specific AI applications will be covered in the course?

How will this course help me in my career?

Does the course address ethical considerations in AI use?

Where is the training conducted?

Can international participants join this course?

What is the difference between public, corporate, and training provider pricing?

Do I have to pay right away?

I just enrolled in an intake. Does that mean I can attend the course on that date?

What happens if quorum for an intake is not reached?

Why should you attend?

What you'll learn

Measure ROI and performance of cross-functional AI initiatives effectively.
Implement advanced content ideation techniques using AI-powered tools.
Develop strategic alignment of AI initiatives with organizational goals.
Enhance UX writing and optimize SEO strategies through AI integration.
Analyze user feedback at scale to inform actionable content strategies.
Apply ethical considerations in the deployment of AI technologies.
Understand the capabilities and limitations of Generative AI in marketing and content functions.
Evaluate and select appropriate AI tools using structured frameworks.