GenAI for Marketing, Content, and Customer Retention

Transform your marketing strategies with our cutting-edge course on Generative Artificial Intelligence for Marketing, Content, and Customer Retention. Dive deep into strategic implementation techniques under expert guidance. This program is meticulously designed to equip you with the skills necessary for leveraging advanced AI tools across various marketing functions. Enhance your ability to innovate in content creation while mastering customer retention strategies through personalized experiences powered by autonomous agents.

updated
beginner
GenAI for Marketing, Content, and Customer Retention
We price match

Public Pricing

MYR 6000

Corporate Pricing

Pax:

Training Fees: MYR 6500/day
Total Fees: MYR 13000 ++

Training Provider Pricing

Pax:

Training Fees: MYR 4800
Material Fees: MYR 400
Total Fees: MYR 5200

Features

2 days
14 modules
12 intakes
Full life-time access
English

Classification

Focus Area Course
  • Addresses skill gaps across industries
  • Emphasizes emerging technologies and practices
  • Enhances workforce capabilities
  • Verified by industry experts
  • Broadly applicable across sectors

Subsidies

HRDC Claimable logo

What you'll learn

  • Measure ROI and performance of cross-functional AI initiatives effectively.
  • Implement advanced content ideation techniques using AI-powered tools.
  • Develop strategic alignment of AI initiatives with organizational goals.
  • Enhance UX writing and optimize SEO strategies through AI integration.
  • Analyze user feedback at scale to inform actionable content strategies.
  • Apply ethical considerations in the deployment of AI technologies.
  • Understand the capabilities and limitations of Generative AI in marketing and content functions.
  • Evaluate and select appropriate AI tools using structured frameworks.

Why should you attend?

This course provides an in-depth exploration of how Generative AI can revolutionize marketing, content creation, and customer retention strategies. Participants will gain a comprehensive understanding of AI capabilities and limitations within these domains, learning to strategically align AI initiatives with organizational goals. Through hands-on exercises and case studies, learners will map content workflows, identify AI integration points, and evaluate successful AI implementations in cross-functional teams. The curriculum includes a framework for selecting appropriate AI tools tailored to specific roles and teams, ensuring seamless integration into existing workflows. Participants will conduct cost-benefit analyses to calculate the return on investment for AI implementations. The course also covers advanced techniques for AI-driven content strategy and brainstorming, enabling participants to generate innovative ideas and refine concepts using cutting-edge tools. Further modules delve into enhancing user experience writing with AI, optimizing SEO and content through automated processes, and analyzing user feedback at scale. Learners will explore specialized applications such as financial content creation with compliance considerations and dynamic personalization using agentic AI. Ethical and legal considerations are thoroughly addressed to ensure responsible use of AI technologies. Finally, the course equips participants with the skills needed to measure the performance and ROI of AI initiatives effectively. By setting comprehensive KPIs and building integrated dashboards, learners will be able to communicate the value of AI-enhanced marketing efforts to stakeholders. Emerging trends in marketing AI are also discussed, preparing participants for future advancements in this rapidly evolving field.

Course Syllabus

Day 1 - AI Marketing Foundations
Short Break
15 mins
Short Break
15 mins
Recap and Q&A
15 mins
Lunch
1 hour
Short Break
15 mins
Short Break
15 mins
Short Break
15 mins
Recap and Q&A
15 mins
End of Day 1
Day 2 - Advanced AI Implementation
Short Break
15 mins
Short Break
15 mins
Recap and Q&A
15 mins
Lunch
1 hour
Short Break
15 mins
Short Break
15 mins
Short Break
15 mins
Recap and Q&A
15 mins
End of Day 2

Instructor

Loading...
Tarun Sukhani Founder & CTO Teaching

Tarun Sukhani is a distinguished professional trainer and consultant with over 25 years of comprehensive industry experience spanning multinational corporations across the US, Europe, Asia, South America, and the Middle East. His extensive background encompasses senior executive roles including CIO/CTO, director, and board member positions at renowned organizations such as Dell, AMD, and Experian, as well as regional conglomerates like Indra in Asia Pacific. This diverse corporate experience provides him with unique insights into enterprise-level challenges and solutions across multiple business functions including HR, Finance, Operations, Sales, Risk Management, Engineering, and Accounting. As a highly sought-after trainer, Tarun specializes in an impressive array of cutting-edge technologies and methodologies. His expertise spans Agile/Scrum/SAFe frameworks, enterprise architecture (TOGAF/COBIT/ITIL), cybersecurity (CISSP/CEH/CISO), project management (PRINCE2/PMP), Big Data technologies (Hadoop/Spark), Data Science with Python and R, DevOps practices, Machine Learning/AI, cloud computing, blockchain technologies, and modern development frameworks. This comprehensive skill set enables him to deliver training across the entire technology spectrum, from foundational concepts to advanced implementations. His training delivery extends throughout the Asia Pacific region, including Malaysia, Indonesia, Philippines, Thailand, and Singapore, where he has successfully conducted workshops and training programs for both large enterprises and SMEs. Tarun's client portfolio includes industry leaders such as Dell, AMD, Western Digital, Singtel, CIMB, Digi, Tenaga Nasional, and Sime Darby, demonstrating his ability to work with diverse organizational cultures and technical requirements. Academically, Tarun holds exceptional credentials including an MSc in Information Systems and MBA in Finance and Operations Management from Loyola University Chicago, where he graduated summa cum laude with Beta Gamma Sigma and Alpha Sigma Nu honors. His educational foundation is further strengthened by Bachelor's degrees in Biology, Math, Computer Science, and Business Administration, plus advanced programs from MIT and Stanford in AI, Blockchain, and Entrepreneurship. His extensive certifications as an Agile/Scrum trainer, Java/.NET developer, Machine Learning specialist, and InfoSec expert validate his technical proficiency and commitment to continuous learning, making him an ideal trainer for organizations seeking comprehensive technology education and transformation guidance.'

21 Students
245 Courses
English, Malay, Spanish
25 Years

Instructor

Loading...
Sasitharan Sreedaran Corporate Trainer Teaching

Sasitharan A/L Sreedaran, a highly accomplished Corporate Trainer, brings over two decades of experience in the field of training and development. With a profound ability to impact organizational performance, he excels in designing and implementing training programs that align with both individual and corporate goals. His expertise spans across various domains including Generative Artificial Intelligence, Digital Marketing, E-Commerce Management, and Leadership Management, making him a versatile asset to any organization. Sasitharan's creative approach combined with his high work ethic consistently promotes excellence and motivates employees to achieve their best. Sasitharan has an impressive educational background with ongoing doctoral studies in Business Administration from the European International University in France. He holds a Master’s degree in International Business with distinction from the same institution, along with a First Class Honours degree in Mechanical Engineering from the University of Hertfordshire, UK. His academic achievements are complemented by numerous certifications such as Certified Digital Transformation Professional and Certified Six Sigma Yellow Belt Professional. Throughout his career, Sasitharan has served as a Private Teacher and Part-Time Lecturer at private institutions, imparting knowledge in marketing consultancy for manpower companies, universities, education centers, and retail industries. His role as a Corporate Trainer has seen him focus on Business Management, Entrepreneurship, and Digital Marketing across various industries both locally and internationally. His skills extend to strategic management, cross-cultural management, project management, business communication, customer service, sales motivation training, and more. Recognized for his contributions to the industry, Sasitharan was awarded as one of the Successful People in Malaysia in 2021 by Britishpedia. He is also acknowledged as a Professional Technologist by the Malaysian Board of Technologists (MBOT) and is an HRD Corp Accredited Trainer. His dedication to continuous improvement is evident through his certifications as a NIOSH Trainer and other professional accolades. Sasitharan's commitment to excellence is reflected not only in his professional achievements but also in his ability to inspire those around him. As a trainer who understands the nuances of digital transformation and business ethics, he remains at the forefront of industry trends while fostering an environment conducive to learning and growth.

2 Courses
English, Malay, Tamil

Minimum Qualification

undergraduate

Target Audience

students
entry level
engineers
mid level managers

Methodologies

lecture
slides
case studies
labs
q&A

Instructor Reviews

Tarun Sukhani Founder & CTO
review avatar
Michael Wong Shen Kai
3 years ago
3 years ago

He was indeed very skilled, knowledgeable and passionate in the data science realm. I was impressed with his business know-how (how the world economy works and how all things can be explain with data, with/without bias) and technical skills in converting data into insights. I will not hesitate to recommend Tarun for any data science related training as I would like to attend more classes myself to learn from the best of the best.

review avatar
Anak Agung
3 years ago
3 years ago

I attended one of Tarun's Data Science course in Jakarta (CDSS). He was a professional trainer & very knowledgeable in Data Science. In his course, Tarun gave many practical examples & valuable information regarding how to conduct Data Science & it's related components (e.g. Software & Deployment Architecture). In addition to those lessons, he also gave very useful insights on building a career as a Data Scientist.

review avatar
Pei Cher Chai
3 years ago
3 years ago

Attended "Blockchain Training: An Overview for Business Professionals" conducted by Dr. Tarun. The reference materials are very comprehensive and an excellent means of conveying information. I was very impressed with how this technology works and adapted into business

review avatar
LJ Ong
3 years ago
3 years ago

He shared his professional insights on data science with a sense of humor that cleared up so many of my questions about the content and real-world applications. Information, tools, and resources given are very useful

review avatar
Aamer S
3 years ago
3 years ago

His knowledge of multiple subjects exceeds far greater than that of any IT or non-IT person I have met or interacted with in a long time. The breadth and depth of the subject matter he has acquired is exemplary.

review avatar
Jovyn Kim
3 years ago
3 years ago

Training with Tarun has been awesome. He’s super knowledgable, funny, empathetic and a great educator in general. As someone who didn’t come from a computer science background, his teachings didn’t make me feel stupid or impossible to eventually arrive at being a competent developer. I could understand him as he communicates well & has helped me see the big picture of the computer science field beyond the scope of syntaxes. If you similarly did not come from a CS background and hope to transition into the world of programming but struggle to learn on your own, understand all the foreign & abstract concepts and connect the dots, I think the right person to guide you on your journey would make a big difference. Having someone who’s deep in the field with many years of experience narrow and communicate the relevant areas to focus would also close a big gap from having to struggle and figure out a lot of things on your own. Being able to maintain your interest during your learning journey is important too, thus finding that someone is important. All in all, I would wholeheartedly recommend Tarun and the backend course I took.

review avatar
Srikanth K
3 years ago
3 years ago

Tarun is a results-driven & inspirational technology leader with a clear vision, direction, and broad-based technology expertise. He is passionate, intuitive, engaged, pragmatic, systematic, agile. His experiences span from small start-ups to complex, global companies, from being technical lead to technical strategist to being the leader of larger group of architecture and engineering teams. Much of his experiences are in the area of Java, Scala, Machine Learning, Neural Networks, Cloud Computing, Data Science and what not. I am truly amazed to experience his breadth & depth of technological expertise and pleasure to be part of his team.

review avatar
Zulfikri Y
3 years ago
3 years ago

Tarun is very passionate on the domains and gave numerous insights to support critical business decisions and develop data products to transform daily encounters and processes. He was a professional trainer & very knowledgeable in Data Science. His material is presented through a sequence of brief lectures, interactive demonstrations, great hands-on exercises, and discussions.

review avatar
Marti Sigi
5 years ago
5 years ago

We’ve been collaborated many times in doing courses for the accountants. He spoke to quiet number of event in our company with various topic regards to accountants need. The collaboration was very smooth and his session definitely made a huge impact on our success. Mr Tarun is a great Professional!

review avatar
Pravena K
3 years ago
3 years ago

Mr. Tarun is a driven, hardworking, and knowledgeable entrepreneur in his field." A broad-minded trainer who embraces change and inspires people to do better every day. Mr. Tarun sets a good example by being enthusiastic and dedicated, and he inspires and motivates others. I am delighted to be working for such personnel

FAQs

Why should you attend?

This course provides an in-depth exploration of how Generative AI can revolutionize marketing, content creation, and customer retention strategies. Participants will gain a comprehensive understanding of AI capabilities and limitations within these domains, learning to strategically align AI initiatives with organizational goals. Through hands-on exercises and case studies, learners will map content workflows, identify AI integration points, and evaluate successful AI implementations in cross-functional teams. The curriculum includes a framework for selecting appropriate AI tools tailored to specific roles and teams, ensuring seamless integration into existing workflows. Participants will conduct cost-benefit analyses to calculate the return on investment for AI implementations. The course also covers advanced techniques for AI-driven content strategy and brainstorming, enabling participants to generate innovative ideas and refine concepts using cutting-edge tools. Further modules delve into enhancing user experience writing with AI, optimizing SEO and content through automated processes, and analyzing user feedback at scale. Learners will explore specialized applications such as financial content creation with compliance considerations and dynamic personalization using agentic AI. Ethical and legal considerations are thoroughly addressed to ensure responsible use of AI technologies. Finally, the course equips participants with the skills needed to measure the performance and ROI of AI initiatives effectively. By setting comprehensive KPIs and building integrated dashboards, learners will be able to communicate the value of AI-enhanced marketing efforts to stakeholders. Emerging trends in marketing AI are also discussed, preparing participants for future advancements in this rapidly evolving field.

What you'll learn

  • Measure ROI and performance of cross-functional AI initiatives effectively.
  • Implement advanced content ideation techniques using AI-powered tools.
  • Develop strategic alignment of AI initiatives with organizational goals.
  • Enhance UX writing and optimize SEO strategies through AI integration.
  • Analyze user feedback at scale to inform actionable content strategies.
  • Apply ethical considerations in the deployment of AI technologies.
  • Understand the capabilities and limitations of Generative AI in marketing and content functions.
  • Evaluate and select appropriate AI tools using structured frameworks.

Course Syllabus

Day 1 - AI Marketing Foundations
Short Break
15 mins
Short Break
15 mins
Recap and Q&A
15 mins
Lunch
1 hour
Short Break
15 mins
Short Break
15 mins
Short Break
15 mins
Recap and Q&A
15 mins
End of Day 1
Day 2 - Advanced AI Implementation
Short Break
15 mins
Short Break
15 mins
Recap and Q&A
15 mins
Lunch
1 hour
Short Break
15 mins
Short Break
15 mins
Short Break
15 mins
Recap and Q&A
15 mins
End of Day 2

Instructor Reviews

Tarun Sukhani Founder & CTO
review avatar
Michael Wong Shen Kai
3 years ago
3 years ago

He was indeed very skilled, knowledgeable and passionate in the data science realm. I was impressed with his business know-how (how the world economy works and how all things can be explain with data, with/without bias) and technical skills in converting data into insights. I will not hesitate to recommend Tarun for any data science related training as I would like to attend more classes myself to learn from the best of the best.

review avatar
Anak Agung
3 years ago
3 years ago

I attended one of Tarun's Data Science course in Jakarta (CDSS). He was a professional trainer & very knowledgeable in Data Science. In his course, Tarun gave many practical examples & valuable information regarding how to conduct Data Science & it's related components (e.g. Software & Deployment Architecture). In addition to those lessons, he also gave very useful insights on building a career as a Data Scientist.

review avatar
Pei Cher Chai
3 years ago
3 years ago

Attended "Blockchain Training: An Overview for Business Professionals" conducted by Dr. Tarun. The reference materials are very comprehensive and an excellent means of conveying information. I was very impressed with how this technology works and adapted into business

review avatar
LJ Ong
3 years ago
3 years ago

He shared his professional insights on data science with a sense of humor that cleared up so many of my questions about the content and real-world applications. Information, tools, and resources given are very useful

review avatar
Aamer S
3 years ago
3 years ago

His knowledge of multiple subjects exceeds far greater than that of any IT or non-IT person I have met or interacted with in a long time. The breadth and depth of the subject matter he has acquired is exemplary.

review avatar
Jovyn Kim
3 years ago
3 years ago

Training with Tarun has been awesome. He’s super knowledgable, funny, empathetic and a great educator in general. As someone who didn’t come from a computer science background, his teachings didn’t make me feel stupid or impossible to eventually arrive at being a competent developer. I could understand him as he communicates well & has helped me see the big picture of the computer science field beyond the scope of syntaxes. If you similarly did not come from a CS background and hope to transition into the world of programming but struggle to learn on your own, understand all the foreign & abstract concepts and connect the dots, I think the right person to guide you on your journey would make a big difference. Having someone who’s deep in the field with many years of experience narrow and communicate the relevant areas to focus would also close a big gap from having to struggle and figure out a lot of things on your own. Being able to maintain your interest during your learning journey is important too, thus finding that someone is important. All in all, I would wholeheartedly recommend Tarun and the backend course I took.

review avatar
Srikanth K
3 years ago
3 years ago

Tarun is a results-driven & inspirational technology leader with a clear vision, direction, and broad-based technology expertise. He is passionate, intuitive, engaged, pragmatic, systematic, agile. His experiences span from small start-ups to complex, global companies, from being technical lead to technical strategist to being the leader of larger group of architecture and engineering teams. Much of his experiences are in the area of Java, Scala, Machine Learning, Neural Networks, Cloud Computing, Data Science and what not. I am truly amazed to experience his breadth & depth of technological expertise and pleasure to be part of his team.

review avatar
Zulfikri Y
3 years ago
3 years ago

Tarun is very passionate on the domains and gave numerous insights to support critical business decisions and develop data products to transform daily encounters and processes. He was a professional trainer & very knowledgeable in Data Science. His material is presented through a sequence of brief lectures, interactive demonstrations, great hands-on exercises, and discussions.

review avatar
Marti Sigi
5 years ago
5 years ago

We’ve been collaborated many times in doing courses for the accountants. He spoke to quiet number of event in our company with various topic regards to accountants need. The collaboration was very smooth and his session definitely made a huge impact on our success. Mr Tarun is a great Professional!

review avatar
Pravena K
3 years ago
3 years ago

Mr. Tarun is a driven, hardworking, and knowledgeable entrepreneur in his field." A broad-minded trainer who embraces change and inspires people to do better every day. Mr. Tarun sets a good example by being enthusiastic and dedicated, and he inspires and motivates others. I am delighted to be working for such personnel

We price match

Public Pricing

MYR 6000

Corporate Pricing

Pax:

Training Fees: MYR 6500/day
Total Fees: MYR 13000 ++

Training Provider Pricing

Pax:

Training Fees: MYR 4800
Material Fees: MYR 400
Total Fees: MYR 5200

Features

2 days
14 modules
12 intakes
Full life-time access
English

Classification

Focus Area Course
  • Addresses skill gaps across industries
  • Emphasizes emerging technologies and practices
  • Enhances workforce capabilities
  • Verified by industry experts
  • Broadly applicable across sectors

Subsidies

HRDC Claimable logo

Instructors

Loading...
Tarun Sukhani Founder & CTO Teaching

Tarun Sukhani is a distinguished professional trainer and consultant with over 25 years of comprehensive industry experience spanning multinational corporations across the US, Europe, Asia, South America, and the Middle East. His extensive background encompasses senior executive roles including CIO/CTO, director, and board member positions at renowned organizations such as Dell, AMD, and Experian, as well as regional conglomerates like Indra in Asia Pacific. This diverse corporate experience provides him with unique insights into enterprise-level challenges and solutions across multiple business functions including HR, Finance, Operations, Sales, Risk Management, Engineering, and Accounting. As a highly sought-after trainer, Tarun specializes in an impressive array of cutting-edge technologies and methodologies. His expertise spans Agile/Scrum/SAFe frameworks, enterprise architecture (TOGAF/COBIT/ITIL), cybersecurity (CISSP/CEH/CISO), project management (PRINCE2/PMP), Big Data technologies (Hadoop/Spark), Data Science with Python and R, DevOps practices, Machine Learning/AI, cloud computing, blockchain technologies, and modern development frameworks. This comprehensive skill set enables him to deliver training across the entire technology spectrum, from foundational concepts to advanced implementations. His training delivery extends throughout the Asia Pacific region, including Malaysia, Indonesia, Philippines, Thailand, and Singapore, where he has successfully conducted workshops and training programs for both large enterprises and SMEs. Tarun's client portfolio includes industry leaders such as Dell, AMD, Western Digital, Singtel, CIMB, Digi, Tenaga Nasional, and Sime Darby, demonstrating his ability to work with diverse organizational cultures and technical requirements. Academically, Tarun holds exceptional credentials including an MSc in Information Systems and MBA in Finance and Operations Management from Loyola University Chicago, where he graduated summa cum laude with Beta Gamma Sigma and Alpha Sigma Nu honors. His educational foundation is further strengthened by Bachelor's degrees in Biology, Math, Computer Science, and Business Administration, plus advanced programs from MIT and Stanford in AI, Blockchain, and Entrepreneurship. His extensive certifications as an Agile/Scrum trainer, Java/.NET developer, Machine Learning specialist, and InfoSec expert validate his technical proficiency and commitment to continuous learning, making him an ideal trainer for organizations seeking comprehensive technology education and transformation guidance.'

21 Students
245 Courses
English, Malay, Spanish
25 Years
Loading...
Sasitharan Sreedaran Corporate Trainer Teaching

Sasitharan A/L Sreedaran, a highly accomplished Corporate Trainer, brings over two decades of experience in the field of training and development. With a profound ability to impact organizational performance, he excels in designing and implementing training programs that align with both individual and corporate goals. His expertise spans across various domains including Generative Artificial Intelligence, Digital Marketing, E-Commerce Management, and Leadership Management, making him a versatile asset to any organization. Sasitharan's creative approach combined with his high work ethic consistently promotes excellence and motivates employees to achieve their best. Sasitharan has an impressive educational background with ongoing doctoral studies in Business Administration from the European International University in France. He holds a Master’s degree in International Business with distinction from the same institution, along with a First Class Honours degree in Mechanical Engineering from the University of Hertfordshire, UK. His academic achievements are complemented by numerous certifications such as Certified Digital Transformation Professional and Certified Six Sigma Yellow Belt Professional. Throughout his career, Sasitharan has served as a Private Teacher and Part-Time Lecturer at private institutions, imparting knowledge in marketing consultancy for manpower companies, universities, education centers, and retail industries. His role as a Corporate Trainer has seen him focus on Business Management, Entrepreneurship, and Digital Marketing across various industries both locally and internationally. His skills extend to strategic management, cross-cultural management, project management, business communication, customer service, sales motivation training, and more. Recognized for his contributions to the industry, Sasitharan was awarded as one of the Successful People in Malaysia in 2021 by Britishpedia. He is also acknowledged as a Professional Technologist by the Malaysian Board of Technologists (MBOT) and is an HRD Corp Accredited Trainer. His dedication to continuous improvement is evident through his certifications as a NIOSH Trainer and other professional accolades. Sasitharan's commitment to excellence is reflected not only in his professional achievements but also in his ability to inspire those around him. As a trainer who understands the nuances of digital transformation and business ethics, he remains at the forefront of industry trends while fostering an environment conducive to learning and growth.

2 Courses
English, Malay, Tamil

Minimum Qualification

undergraduate

Target Audience

students
entry level
engineers
mid level managers

Methodologies

lecture
slides
case studies
labs
q&A

FAQs

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