MRD368

Data Science/Big Data Data Science Data Analytics

Marketing Research Data Analytics with R and Hadoop Training

Q: What will I learn in this Marketing Research Data Analytics course?

You will learn to harness data analytics for digital marketing and online advertising strategies. The course covers customer data collection methods, data analysis fundamentals including descriptive analytics, R programming for data manipulation and visualization, big data technologies like Hadoop and R-Hadoop ecosystems, OLAP & OLTP operations using RHBase and RHive, and advanced visualization techniques including histograms, boxplots, QQ plots, and maps to communicate insights from complex datasets.

Q: What are the prerequisites for this course?

This is a beginner-level course designed for entry-level professionals and engineers with a graduate qualification. While no specific technical prerequisites are required, having basic familiarity with data concepts and some exposure to programming would be beneficial. The course is structured to introduce R programming and big data concepts from the ground up.

Q: Is this course suitable for someone new to data analytics?

Yes, absolutely! This is a beginner-level course that starts with fundamental concepts of data analysis, including how to describe and simulate data, and differentiate between discrete and continuous variables. The technical skills are introduced progressively, beginning with basic R programming concepts before advancing to more complex big data technologies.

Q: What programming languages and tools will I work with?

You will primarily work with R programming language, learning its basic objects, data frames, and essential functions for data loading, saving, and visualization. Additionally, you'll gain hands-on experience with big data technologies including Hadoop ecosystem tools, RHadoop packages, Hadoop streaming, RHipe, RHDFS for data storage and retrieval, and RHBase and RHive for database operations.

Q: How is this course delivered and what learning methods are used?

The course uses a comprehensive mix of learning methodologies including lectures, slide presentations, case studies, hands-on labs, group discussions, and Q&A sessions. This varied approach ensures you get both theoretical knowledge and practical experience working with real data analytics scenarios.

Q: What practical skills will I gain that I can apply immediately?

You'll gain immediately applicable skills including creating sophisticated data visualizations, performing Twitter sentiment analysis through Hadoop streaming, executing Map-Reduce jobs efficiently, conducting advanced R-Hadoop operations using RHBase shell commands, and implementing effective customer data collection and analysis techniques for digital marketing campaigns.

Q: Can I complete this course in one day, and will I receive a certificate?

Yes, this is an intensive 1-day course designed to provide comprehensive coverage of marketing research data analytics in a condensed format. However, this course does not include certification upon completion. The focus is on practical skill development and hands-on learning rather than formal certification.

Q: Where is the training conducted?

Our online trainings are conducted usually using Zoom or Google Meet. Our physical trainings are normally held in Common Ground, Bangsar South .

Q: Can international participants join this course?

Please check the Available in section to see which countries the course is available in. If your country is not listed, please contact us.

Q: What is the difference between public, corporate, and training provider pricing?

Public pricing : applies for individuals signing up from different companies. Corporate pricing : applies if a company wants to have an intake for its employees only. Training provider pricing : applies only for other training providers looking to hire our trainers and use our content. Our content has a licensing fee.

Unlock the power of data in digital marketing with our comprehensive Marketing Research Data Analytics course. Learn from experts how to collect customer data, analyze it using R and Hadoop technologies, perform OLAP & OLTP operations with RHBase/RHive, and visually represent insights.

Available in:
Malaysia

Online Jun 1, 2026 9:00 AM - 5:00 PM Dr. Esther Suria Kala

Created: December 16th 2020, 1:17 PM MYT Last Modified: May 30th 2026, 6:00 AM MYT

updated

beginner

We price match

Public Pricing

MYR 1750

Corporate Pricing

Pax:

Training Fees: MYR 6500/day

Total Fees: MYR 6500 ++

Training Provider Pricing

Pax:

Training Fees: MYR 2400/day

Material Fees: MYR 400

Total Fees: MYR 2800 ++

Features

1 day

8 modules

19 intakes

English

Technical: 25 pax

Target Audience

students

engineers

Methodologies

lecture

slides

labs

case studies

group discussion

q&A

Subsidies

What you'll learn

Create sophisticated visualizations such as histograms and maps to illustrate findings
Perform advanced operations on R-Hadoop using RHBase Shell commands
Learn effective techniques for collecting and analyzing customer data
Master the fundamentals of describing and simulating various types of data
Conduct Twitter Sentiment Analysis through Hadoop Streaming
Understand the latest digital marketing industry approaches
Develop proficiency in R programming for data manipulation and visualization
Gain hands-on experience with Hadoop ecosystem tools like RHadoop packages and Hadoop streaming

Why should you attend?

This course offers a deep dive into the intersection of marketing research and data analytics, specifically tailored for professionals looking to harness digital marketing and online advertising strategies. The curriculum begins with an exploration of industry best practices and methods for collecting customer data. As the course progresses, learners will gain a robust understanding of data analysis fundamentals, including the ability to describe and simulate data, differentiate between discrete and continuous variables, and group descriptive analytics. The technical skills segment introduces participants to R programming, covering its basic objects, data frames, and essential functions for loading, saving, and visualizing data. Advancing into big data technologies, the course provides hands-on experience with Hadoop and R-Hadoop ecosystems—highlighting RHadoop packages, streaming, RHipe usage, as well as data retrieval and storage on RHDFS. Furthermore, learners will explore OLAP & OLTP operations using RHBase and RHive and execute Map-Reduce jobs efficiently. Finally, the program culminates in mastering advanced visualization techniques such as histograms, boxplots, QQ plots, cumulative distributions, and maps to effectively communicate insights drawn from complex datasets.

Course Syllabus

Day 1

Module 1

Module 2

Short Break

15 mins

Module 3

Module 4

Recap and Q&A

15 mins

Lunch

1 hour

Module 5

Module 6

Short Break

15 mins

Module 7

Module 8

Recap and Q&A

15 mins

End of Day 1

Ratings and Reviews

( 3 ratings )

100%

( 3 reviews )

Instructor

Dr. Esther Suria Kala ICT & Cybersecurity Training Expert

Trainer Profile

TTT Certificate

Dr. Esther Suria Kala is a highly accomplished ICT consultant and corporate trainer with nearly 30 years of extensive experience in information technology, project management, and organizational development. As the founder of Angel Software Solutions, she has established herself as a versatile and dedicated professional who delivers cutting-edge training solutions across Malaysia and internationally.

Her academic credentials are exceptional, including a PhD in Psychology with a focus on Human Behaviour and Human Resources, an MBA in Finance, and degrees in both Computer Science and Human Resources. Currently pursuing a second PhD in IT Information Security, Dr. Esther demonstrates an unwavering commitment to continuous learning and staying at the forefront of technological advancement. Her educational foundation is complemented by an impressive array of professional certifications, including Microsoft Certified Trainer (MCT), CISSP, ITIL, SAP Certified Associate, Certified Cyber Security Professional, Data Scientist, AI Engineering, and ECBA certifications.

Dr. Esther's technical expertise spans an extensive range of domains, from traditional programming languages like Java, C++, and PHP to modern technologies including Python, AI coding, machine learning, RPA, and IR 4.0 microservices. She is proficient in database management systems including Microsoft SQL Server and Oracle, web development frameworks, and enterprise solutions like SAP Crystal Reports and SharePoint Server. Her knowledge extends to cybersecurity, ethical hacking, network administration, and data analytics, making her uniquely qualified to address both technical and strategic business challenges.

As a trainer, Dr. Esther excels in bridging the gap between technical complexity and practical application. She delivers comprehensive training programs for both IT and non-IT professionals, covering everything from software development and cloud computing to soft skills such as digital marketing, business analysis, customer service, and project management. Her ability to communicate effectively in both English and Bahasa Malaysia enables her to connect with diverse audiences across different organizational levels.

Her impressive client portfolio includes leading organizations such as Maybank, Telekom Malaysia, Malaysian Airlines, Tenaga Nasional Berhad, Bank Negara, Ministry of Education, Ministry of Finance, and numerous multinational corporations. This extensive experience across banking, telecommunications, government, aviation, and technology sectors demonstrates her adaptability and deep understanding of varied industry requirements. Recognized with the Outstanding Achievement Award in Information Technology from University Malaya in 2013, Dr. Esther continues to empower organizations through innovative training solutions that drive digital transformation and professional excellence.

225 Courses

English, Malay, Hindi, German, Tamil

30 Years

( 0 ratings )

( 0 reviews )

Instructor

Alex Lim Siu King Digital Marketing & Leadership Trainer

Trainer Profile

TTT Certificate

TTT Accreditation

Alex Lim Siu King is an accomplished Consultant and Trainer with over a decade of specialized experience in digital marketing, leadership development, and communication training. As an HRDC Certified Trainer with professional certifications in Digital Marketing and Alibaba GDT Online Teacher's Training, Alex brings a unique blend of practical industry experience and pedagogical expertise to every training engagement. With over 1000+ hours of training delivery, he has established himself as a trusted partner for technology, creative, and industrial companies seeking to enhance their team capabilities. Alex's professional journey spans multiple dynamic industries, including video production, digital marketing, public relations, and game development. This diverse background enables him to connect authentically with training participants across various sectors and deliver highly relevant, practical insights. His ability to integrate real-world examples from his extensive consulting work makes his training programs particularly impactful and immediately applicable to workplace challenges. Currently serving as an Associate Trainer at Core Apex Training since 2018, Alex develops custom training programs tailored to specific organizational objectives, covering leadership, communication, digital marketing, and AI integration. His expertise in gamification and innovative teaching methodologies creates engaging learning experiences that drive measurable results. He has conducted specialized Facebook Marketing Training programs for prestigious initiatives including the Alibaba GET Global Challenge and HEARTS program, demonstrating his capability to deliver high-stakes training for international audiences. Alex's strategic marketing leadership is evidenced by his role as VP of Marketing at iCandy Interactive, where he led international marketing and PR efforts across multiple studios for eight years. He successfully trained and mentored team members into senior positions, showcasing his commitment to developing talent and building high-performing teams. His concurrent consulting work with Gempak Games and previous role at Kasagi Labo further demonstrate his versatility in applying his expertise across different organizational contexts. As a recognized industry speaker, Alex has presented at prominent events including Level Up KL, Blockchain Gamer Connects Hong Kong, Malaysia Blockchain Week, and Intrigue MAdVerse KL. His multilingual capabilities in English, Malay, and Mandarin enable him to effectively engage diverse audiences across the Asia-Pacific region, making him an invaluable asset for organizations seeking comprehensive training solutions that drive digital transformation and organizational excellence.

11 Courses

English, Malay

16 Years

( 0 ratings )

( 0 reviews )

Instructor

Mohammed Al-obaydee AI & Data Science Expert

Trainer Profile

TTT Certificate

Dr. Mohammed Al-Obaydee is a distinguished academic and industry professional with extensive expertise in artificial intelligence, machine learning, deep learning, and data science. As an Adjunct Associate Professor at Taylor's University Malaysia and a certified Train the Trainer professional, he brings a unique blend of academic rigor and practical industry experience to his teaching and consulting engagements. With a Ph.D. in Information Science from Universiti Kebangsaan Malaysia (UKM) and over two decades of experience spanning academia and industry, Dr. Al-Obaydee has established himself as a leading authority in advanced computing technologies. His research excellence is evidenced by multiple best paper awards, including recognition at IEEE ACSAT2014 and ITNG 2023 conferences, along with an impressive publication record featuring over 149 citations and an h-index of 6. His research focuses on medical image analysis, computer vision, machine learning applications, and deep learning techniques. As a founder of INNOEYETIVE and AIC4ALL, Dr. Al-Obaydee demonstrates entrepreneurial acumen in leveraging AI and immersive technologies for digital transformation. His industry experience includes successful training and consultation projects with major corporations such as HSBC Bank, OCBC Bank, DELL Malaysia, Amway Malaysia, and EtiQa, where he has delivered specialized programs in data science, analytics, and applied AI engineering. His ability to bridge the gap between theoretical concepts and practical applications makes him an exceptional trainer for professionals seeking to upskill in emerging technologies. Dr. Al-Obaydee's teaching portfolio encompasses a comprehensive range of subjects including Machine Learning, Deep Learning, Data Analytics, Data Engineering, Parallel Computing, and Advanced Data Structures. He has supervised numerous master's students and research projects at both Taylor's University and the International Islamic University Malaysia (IIUM), focusing on cutting-edge topics such as deep reinforcement learning, medical image classification, fraud detection, and natural language processing. His international speaking engagements and extensive training experience across multiple organizations demonstrate his exceptional communication skills and ability to make complex technical concepts accessible to diverse audiences.

113 Courses

English

21 Years

( 0 ratings )

( 0 reviews )

Course Reviews

"I realized i am in real world of marketing with the experienced instructor with his knowledge in marketing research worlds. I got the books, i got the knowledge, i got the ideas, and i got new friends in the class. They are all amazing."

"As Marketer, I suggest to my friends to take this course. So much information that we have to learn from the experts, and we could apply the knowledge for better performance."

"I would suggest the instructor's services since I am confident he taught me better."

FAQ

Frequently Asked Questions About This Course

What will I learn in this Marketing Research Data Analytics course?

What are the prerequisites for this course?

Is this course suitable for someone new to data analytics?

What programming languages and tools will I work with?

How is this course delivered and what learning methods are used?

What practical skills will I gain that I can apply immediately?

Can I complete this course in one day, and will I receive a certificate?

Where is the training conducted?

Can international participants join this course?

What is the difference between public, corporate, and training provider pricing?

Do I have to pay right away?

I just enrolled in an intake. Does that mean I can attend the course on that date?

What happens if quorum for an intake is not reached?

Why should you attend?

What you'll learn

Create sophisticated visualizations such as histograms and maps to illustrate findings
Perform advanced operations on R-Hadoop using RHBase Shell commands
Learn effective techniques for collecting and analyzing customer data
Master the fundamentals of describing and simulating various types of data
Conduct Twitter Sentiment Analysis through Hadoop Streaming
Understand the latest digital marketing industry approaches
Develop proficiency in R programming for data manipulation and visualization
Gain hands-on experience with Hadoop ecosystem tools like RHadoop packages and Hadoop streaming

Course Syllabus

Day 1

Module 1

Module 2

Short Break

15 mins

Module 3

Module 4

Recap and Q&A

15 mins

Lunch

1 hour

Module 5

Module 6

Short Break

15 mins

Module 7

Module 8

Recap and Q&A

15 mins

End of Day 1

Course Reviews

"As Marketer, I suggest to my friends to take this course. So much information that we have to learn from the experts, and we could apply the knowledge for better performance."

"I would suggest the instructor's services since I am confident he taught me better."

We price match