Marketing Content & Creative Copywriting
Master the art of persuasive copywriting and content creation for modern marketing channels. Enroll in our comprehensive training program that combines proven messaging frameworks with AI-powered optimization techniques. Learn to craft compelling social media content, adapt tone for diverse brand voices, and implement effective layout strategies that drive engagement and conversions across all digital platforms.
- Available in:
- Malaysia
- Upcoming intakes:
- Jan 25, 2026
- Jan 26, 2026
- Jan 26, 2026
- Jan 26, 2026
- Jan 26, 2026
- Jan 26, 2026
- Jan 26, 2026
- Jan 27, 2026
- Jan 27, 2026
- Jan 27, 2026
- Jan 27, 2026
- Jan 27, 2026
- Jan 27, 2026
- Jan 28, 2026
- Jan 28, 2026
- Jan 28, 2026
- Jan 28, 2026
- Jan 28, 2026
- Jan 28, 2026
- Jan 29, 2026
- Jan 29, 2026
- Jan 29, 2026
- Jan 29, 2026
- Jan 29, 2026
- Jan 29, 2026
Training Provider Pricing
Pax:
Features
Target Audience
Methodologies
Subsidies

What you'll learn
- Convert content across multiple formats while maintaining brand consistency
- Apply AIDA, PAS, and CTA frameworks to create persuasive marketing messages
- Craft platform-specific social media content with attention-grabbing hooks
- Develop compelling headlines and calls-to-action that maximize conversions
- Design visually hierarchical copy using formatting and layout best practices
- Implement AI-powered techniques to optimize messaging and content performance
- Adapt copy tone and voice to match diverse brand personalities and audiences
Why should you attend?
This comprehensive course equips learners with essential marketing content creation and creative copywriting skills for the digital age. Students will master proven messaging frameworks including Attention Interest Desire Action (AIDA), Problem Agitate Solution (PAS), and Call-to-Action (CTA) principles, enhanced with AI-powered optimization techniques to maximize engagement and conversion rates. Participants will develop expertise in crafting compelling short-form content across multiple platforms, learning to write attention-grabbing hooks, impactful headlines, and engaging social media captions. The course emphasizes platform-specific adaptation strategies to ensure content resonates with diverse audiences and meets the unique requirements of each social channel. Advanced tone adaptation and copy transformation techniques form a critical component, enabling learners to shift seamlessly between formal and casual voices, develop luxury brand messaging, and create youthful, trendy content while maintaining brand consistency. AI-assisted tools and methodologies are integrated throughout to enhance efficiency and effectiveness. The course culminates in practical application exercises focusing on layout formatting and readability optimization. Students will master visual hierarchy principles, strategic use of bullet lists and tables, and line break optimization. Through hands-on assessment activities, learners will demonstrate their skills by converting content across multiple formats, creating landing page copy, developing Instagram captions, and implementing headlines with effective calls-to-action.
Course Syllabus
Short Break
15 minsRecap and Q&A
15 minsRatings and Reviews
Instructor
Kaivan Ghasemi Madahian is a highly accomplished media industry professional and certified training provider with over 13 years of comprehensive experience in visual effects, motion graphics, and real-time rendering technologies. As an Unreal Engine Authorized Instructor, HRD Corp Accredited Trainer, and Adobe Certified Professional, he brings a unique combination of technical mastery and pedagogical excellence to every training engagement. With more than 3 years of dedicated experience in designing and delivering industry-focused training programs, Kaivan has successfully trained over 100 learners from diverse backgrounds, including corporate professionals, university students, and freelancers. His training portfolio spans prestigious institutions and organizations such as MDEC, TEGAS, University Cyberjaya, and EFXCO Academy, where he has conducted over 20 hands-on workshops. His teaching methodology emphasizes practical, real-world applications, ensuring participants gain immediately applicable skills that enhance their industry readiness and technical capabilities. Kaivan's technical expertise encompasses advanced cinematic lighting in Unreal Engine 5, sophisticated motion graphics and VFX compositing in Adobe After Effects, and cutting-edge AI-driven content creation using ComfyUI and Stable Diffusion workflows. His course offerings range from beginner to advanced levels, covering Blueprint programming fundamentals, camera staging, text-to-image and image-to-video generation, and industry best practices in visual effects production. His professional journey includes significant roles at leading production companies, including serving as MGFX Designer at Creadits Pte Ltd in Singapore, where he trained teams on VFX workflows and maintained brand consistency for major campaigns including Blizzard's Diablo Immortal. As Art Production Design Manager at Mediakit Sdn. Bhd., he led teams in producing visual content for 6 movies, 4 TV series, and 14 advertisements, demonstrating his ability to manage complex production pipelines while mentoring junior artists. This extensive industry background enables him to integrate authentic production scenarios into his training sessions, bridging the gap between theoretical knowledge and practical application. Kaivan's educational foundation includes a Master's degree in Design Technology and a Bachelor's degree in Industrial Design, providing him with a strong theoretical framework that complements his hands-on expertise. His ability to engage learners, develop structured curricula, and adapt teaching methods to different skill levels makes him an exceptional training provider for organizations seeking to upskill their teams in digital content creation, real-time rendering, and AI-enhanced creative workflows.
Instructor
Dr. Esther Suria Kala is a highly accomplished ICT consultant and corporate trainer with nearly 30 years of extensive experience in information technology, project management, and organizational development. As the founder of Angel Software Solutions, she has established herself as a versatile and dedicated professional who delivers cutting-edge training solutions across Malaysia and internationally. Her academic credentials are exceptional, including a PhD in Psychology with a focus on Human Behaviour and Human Resources, an MBA in Finance, and degrees in both Computer Science and Human Resources. Currently pursuing a second PhD in IT Information Security, Dr. Esther demonstrates an unwavering commitment to continuous learning and staying at the forefront of technological advancement. Her educational foundation is complemented by an impressive array of professional certifications, including Microsoft Certified Trainer (MCT), CISSP, ITIL, SAP Certified Associate, Certified Cyber Security Professional, Data Scientist, AI Engineering, and ECBA certifications. Dr. Esther's technical expertise spans an extensive range of domains, from traditional programming languages like Java, C++, and PHP to modern technologies including Python, AI coding, machine learning, RPA, and IR 4.0 microservices. She is proficient in database management systems including Microsoft SQL Server and Oracle, web development frameworks, and enterprise solutions like SAP Crystal Reports and SharePoint Server. Her knowledge extends to cybersecurity, ethical hacking, network administration, and data analytics, making her uniquely qualified to address both technical and strategic business challenges. As a trainer, Dr. Esther excels in bridging the gap between technical complexity and practical application. She delivers comprehensive training programs for both IT and non-IT professionals, covering everything from software development and cloud computing to soft skills such as digital marketing, business analysis, customer service, and project management. Her ability to communicate effectively in both English and Bahasa Malaysia enables her to connect with diverse audiences across different organizational levels. Her impressive client portfolio includes leading organizations such as Maybank, Telekom Malaysia, Malaysian Airlines, Tenaga Nasional Berhad, Bank Negara, Ministry of Education, Ministry of Finance, and numerous multinational corporations. This extensive experience across banking, telecommunications, government, aviation, and technology sectors demonstrates her adaptability and deep understanding of varied industry requirements. Recognized with the Outstanding Achievement Award in Information Technology from University Malaya in 2013, Dr. Esther continues to empower organizations through innovative training solutions that drive digital transformation and professional excellence.
Instructor
Alex Lim Siu King is an accomplished Consultant and Trainer with over a decade of specialized experience in digital marketing, leadership development, and communication training. As an HRDC Certified Trainer with professional certifications in Digital Marketing and Alibaba GDT Online Teacher's Training, Alex brings a unique blend of practical industry experience and pedagogical expertise to every training engagement. With over 1000+ hours of training delivery, he has established himself as a trusted partner for technology, creative, and industrial companies seeking to enhance their team capabilities. Alex's professional journey spans multiple dynamic industries, including video production, digital marketing, public relations, and game development. This diverse background enables him to connect authentically with training participants across various sectors and deliver highly relevant, practical insights. His ability to integrate real-world examples from his extensive consulting work makes his training programs particularly impactful and immediately applicable to workplace challenges. Currently serving as an Associate Trainer at Core Apex Training since 2018, Alex develops custom training programs tailored to specific organizational objectives, covering leadership, communication, digital marketing, and AI integration. His expertise in gamification and innovative teaching methodologies creates engaging learning experiences that drive measurable results. He has conducted specialized Facebook Marketing Training programs for prestigious initiatives including the Alibaba GET Global Challenge and HEARTS program, demonstrating his capability to deliver high-stakes training for international audiences. Alex's strategic marketing leadership is evidenced by his role as VP of Marketing at iCandy Interactive, where he led international marketing and PR efforts across multiple studios for eight years. He successfully trained and mentored team members into senior positions, showcasing his commitment to developing talent and building high-performing teams. His concurrent consulting work with Gempak Games and previous role at Kasagi Labo further demonstrate his versatility in applying his expertise across different organizational contexts. As a recognized industry speaker, Alex has presented at prominent events including Level Up KL, Blockchain Gamer Connects Hong Kong, Malaysia Blockchain Week, and Intrigue MAdVerse KL. His multilingual capabilities in English, Malay, and Mandarin enable him to effectively engage diverse audiences across the Asia-Pacific region, making him an invaluable asset for organizations seeking comprehensive training solutions that drive digital transformation and organizational excellence.
Instructor
Koh Li Hong is an HRD Corp Accredited Trainer and Distinguished Toastmaster (DTM) who specializes in sales and marketing communication, emerging leadership, and intrapreneurship. With a unique background as an engineer-turned-storyteller, she has evolved into what she calls a "people engineer" — someone who bridges technical expertise with human-centered development to drive measurable business growth. Her career began in business development engineering across solar PV, technology, and wastewater treatment sectors. A pivotal moment in her journey came when feedback about her management style prompted her to deeply explore leadership dynamics and workplace capability development. This experience transformed her approach, leading her to focus on learning, culture building, and internal communication. Through mentoring junior engineers, facilitating team sessions, and designing business-aligned training programs, she discovered that organizations fundamentally need three things: clarity, communication, and capability. Today, Koh Li Hong works as a business and talent consultant, trainer, and coach, blending business acumen with entrepreneurial thinking to translate strategy into actionable execution. Her training portfolio spans multiple high-impact areas including Essential Communication for client interactions and presentations, Sales Accelerator programs for sustainable business growth, Team Dynamics workshops that energize collaboration, Career Navigator sessions for professional clarity and ownership, AI for Non-Tech People to enhance digital readiness, and Emerging Leader & Intrapreneurship development programs. Her dynamic training style is enhanced by fluency in English, Chinese, and Malay, enabling her to effectively engage diverse audiences across industries and learner levels. Currently pursuing a Master of Entrepreneurship, she continues to strengthen her ability to connect innovation, growth strategy, and people development. Koh Li Hong's approach is characterized by bringing the energy of adventure into learning environments, helping professionals grow through challenge, build resilience, and unlock their full potential while maintaining strong alignment with organizational business goals and measurable results.
Instructor
Pious Patric Rozario is a Master Craftsman and member of The Guild of Master Craftsmen of the United Kingdom, bringing decades of unparalleled experience in the creative industry to his role as an HRDCorp Accredited Trainer. With a Master of Arts in Communication Management from the University of South Australia, Patric has established himself as a distinguished expert in creative problem-solving, cognitive fixedness, and innovation training. Throughout his extensive career spanning over two decades, Patric has held senior leadership positions across multiple countries, including 21 years in the Middle East. His professional journey includes roles as Group Director of Marketing & Communication at Be Positive Group, Artistic Director at Aesthetic Arts, and General Manager at Mohammed Bin Nasser, among others. This diverse experience working with engineers, healthcare workers, business executives, and creative professionals has enabled him to develop practical, results-driven training methodologies that resonate across industries. As a professional trainer, Patric specializes in addressing cognitive fixedness—the silent killer of organizational innovation and creative output. His signature training program helps participants identify and overcome mental barriers that limit innovative thinking, including functional fixedness, structural fixedness, and relational fixedness. Drawing from real-world applications and engaging workshop formats, he has successfully trained thousands of professionals to rediscover their creative confidence and apply innovative thinking to everyday business challenges. His training approach combines theoretical frameworks with practical exercises, case studies, and interactive group activities that deliver measurable outcomes in problem-solving capabilities. Patric is also an accomplished author of several books available on Amazon, with his best-selling title "The Miracle of Doing Nothing" gaining international recognition. His thought leadership extends through active social media presence and influential LinkedIn articles on organizational fixedness and creative training. As former President of the Visual Arts Forum India and Business Network International Qatar, he has demonstrated exceptional leadership in fostering creative communities. His training programs have received outstanding feedback from organizations like XING Global FZE, with participants consistently praising the practical tools and transformative insights they gain for both professional and personal growth.
Instructor
Ts. Sasitharan Sreedaran is a distinguished Professional Technologist and HRD Corp Accredited Corporate Trainer with over 16 years of comprehensive experience in transforming organizational performance through innovative training solutions. Recognized as one of Malaysia's Successful People in 2021 by Britishpedia, Sasitharan brings a unique blend of technical engineering expertise and advanced business acumen to his training programs, holding a BEng (Hons) Mechanical with First Class Honours from the University of Hertfordshire and a Master of International Business with Distinction from European International University, France. As a results-driven corporate trainer, Sasitharan specializes in cutting-edge domains including Generative Artificial Intelligence, Digital Marketing, Digital Transformation, and Digital Entrepreneurship. His expertise spans across E-Commerce Management, Leadership Development, Strategic Management, and Business Branding, making him a versatile training professional capable of addressing diverse organizational needs. With certifications as a Certified Digital Transformation Professional (CDTP), Certified AI Digital Marketer, ICDL Certified Digital Marketing Professional, and Six Sigma Yellow Belt Professional, he combines theoretical knowledge with practical industry insights to deliver impactful learning experiences. Throughout his 16-year career, Sasitharan has served as a private teacher, part-time lecturer, and corporate trainer across various industries both locally and internationally. His 15 years as a marketing consultant for manpower companies, universities, education centers, and the retail industry have equipped him with deep understanding of market dynamics and organizational challenges. For over 11 years, he has specialized in digital marketing, entrepreneurship, advertising, and training academy operations, while dedicating 9 years specifically to corporate training in business management and entrepreneurship. Sasitharan's training philosophy centers on synthesizing personnel, management, and operations decisions to align organizational goals with core values and visions. His creative approach, combined with an exceptional work ethic, enables him to design and deploy training programs that drive measurable performance improvements. As a NIOSH Certified Trainer and HRD Corp Accredited Trainer, he consistently promotes excellence and motivates employees across diverse cultural contexts, making him an invaluable asset for organizations seeking transformative learning solutions in the digital age.
FAQ
Frequently Asked Questions About This Course
- Public pricing: applies for individuals signing up from different companies.
- Corporate pricing: applies if a company wants to have an intake for its employees only.
- Training provider pricing: applies only for other training providers looking to hire our trainers and use our content. Our content has a licensing fee.
We will keep you updated on the status of the intake after you enroll.
Courses you may like
Why should you attend?
This comprehensive course equips learners with essential marketing content creation and creative copywriting skills for the digital age. Students will master proven messaging frameworks including Attention Interest Desire Action (AIDA), Problem Agitate Solution (PAS), and Call-to-Action (CTA) principles, enhanced with AI-powered optimization techniques to maximize engagement and conversion rates. Participants will develop expertise in crafting compelling short-form content across multiple platforms, learning to write attention-grabbing hooks, impactful headlines, and engaging social media captions. The course emphasizes platform-specific adaptation strategies to ensure content resonates with diverse audiences and meets the unique requirements of each social channel. Advanced tone adaptation and copy transformation techniques form a critical component, enabling learners to shift seamlessly between formal and casual voices, develop luxury brand messaging, and create youthful, trendy content while maintaining brand consistency. AI-assisted tools and methodologies are integrated throughout to enhance efficiency and effectiveness. The course culminates in practical application exercises focusing on layout formatting and readability optimization. Students will master visual hierarchy principles, strategic use of bullet lists and tables, and line break optimization. Through hands-on assessment activities, learners will demonstrate their skills by converting content across multiple formats, creating landing page copy, developing Instagram captions, and implementing headlines with effective calls-to-action.
What you'll learn
- Convert content across multiple formats while maintaining brand consistency
- Apply AIDA, PAS, and CTA frameworks to create persuasive marketing messages
- Craft platform-specific social media content with attention-grabbing hooks
- Develop compelling headlines and calls-to-action that maximize conversions
- Design visually hierarchical copy using formatting and layout best practices
- Implement AI-powered techniques to optimize messaging and content performance
- Adapt copy tone and voice to match diverse brand personalities and audiences
Course Syllabus
Short Break
15 minsRecap and Q&A
15 minsTraining Provider Pricing
Pax:
Features
Target Audience
Methodologies
Subsidies

Ratings and Reviews
Instructors
Kaivan Ghasemi Madahian is a highly accomplished media industry professional and certified training provider with over 13 years of comprehensive experience in visual effects, motion graphics, and real-time rendering technologies. As an Unreal Engine Authorized Instructor, HRD Corp Accredited Trainer, and Adobe Certified Professional, he brings a unique combination of technical mastery and pedagogical excellence to every training engagement. With more than 3 years of dedicated experience in designing and delivering industry-focused training programs, Kaivan has successfully trained over 100 learners from diverse backgrounds, including corporate professionals, university students, and freelancers. His training portfolio spans prestigious institutions and organizations such as MDEC, TEGAS, University Cyberjaya, and EFXCO Academy, where he has conducted over 20 hands-on workshops. His teaching methodology emphasizes practical, real-world applications, ensuring participants gain immediately applicable skills that enhance their industry readiness and technical capabilities. Kaivan's technical expertise encompasses advanced cinematic lighting in Unreal Engine 5, sophisticated motion graphics and VFX compositing in Adobe After Effects, and cutting-edge AI-driven content creation using ComfyUI and Stable Diffusion workflows. His course offerings range from beginner to advanced levels, covering Blueprint programming fundamentals, camera staging, text-to-image and image-to-video generation, and industry best practices in visual effects production. His professional journey includes significant roles at leading production companies, including serving as MGFX Designer at Creadits Pte Ltd in Singapore, where he trained teams on VFX workflows and maintained brand consistency for major campaigns including Blizzard's Diablo Immortal. As Art Production Design Manager at Mediakit Sdn. Bhd., he led teams in producing visual content for 6 movies, 4 TV series, and 14 advertisements, demonstrating his ability to manage complex production pipelines while mentoring junior artists. This extensive industry background enables him to integrate authentic production scenarios into his training sessions, bridging the gap between theoretical knowledge and practical application. Kaivan's educational foundation includes a Master's degree in Design Technology and a Bachelor's degree in Industrial Design, providing him with a strong theoretical framework that complements his hands-on expertise. His ability to engage learners, develop structured curricula, and adapt teaching methods to different skill levels makes him an exceptional training provider for organizations seeking to upskill their teams in digital content creation, real-time rendering, and AI-enhanced creative workflows.
Dr. Esther Suria Kala is a highly accomplished ICT consultant and corporate trainer with nearly 30 years of extensive experience in information technology, project management, and organizational development. As the founder of Angel Software Solutions, she has established herself as a versatile and dedicated professional who delivers cutting-edge training solutions across Malaysia and internationally. Her academic credentials are exceptional, including a PhD in Psychology with a focus on Human Behaviour and Human Resources, an MBA in Finance, and degrees in both Computer Science and Human Resources. Currently pursuing a second PhD in IT Information Security, Dr. Esther demonstrates an unwavering commitment to continuous learning and staying at the forefront of technological advancement. Her educational foundation is complemented by an impressive array of professional certifications, including Microsoft Certified Trainer (MCT), CISSP, ITIL, SAP Certified Associate, Certified Cyber Security Professional, Data Scientist, AI Engineering, and ECBA certifications. Dr. Esther's technical expertise spans an extensive range of domains, from traditional programming languages like Java, C++, and PHP to modern technologies including Python, AI coding, machine learning, RPA, and IR 4.0 microservices. She is proficient in database management systems including Microsoft SQL Server and Oracle, web development frameworks, and enterprise solutions like SAP Crystal Reports and SharePoint Server. Her knowledge extends to cybersecurity, ethical hacking, network administration, and data analytics, making her uniquely qualified to address both technical and strategic business challenges. As a trainer, Dr. Esther excels in bridging the gap between technical complexity and practical application. She delivers comprehensive training programs for both IT and non-IT professionals, covering everything from software development and cloud computing to soft skills such as digital marketing, business analysis, customer service, and project management. Her ability to communicate effectively in both English and Bahasa Malaysia enables her to connect with diverse audiences across different organizational levels. Her impressive client portfolio includes leading organizations such as Maybank, Telekom Malaysia, Malaysian Airlines, Tenaga Nasional Berhad, Bank Negara, Ministry of Education, Ministry of Finance, and numerous multinational corporations. This extensive experience across banking, telecommunications, government, aviation, and technology sectors demonstrates her adaptability and deep understanding of varied industry requirements. Recognized with the Outstanding Achievement Award in Information Technology from University Malaya in 2013, Dr. Esther continues to empower organizations through innovative training solutions that drive digital transformation and professional excellence.
Alex Lim Siu King is an accomplished Consultant and Trainer with over a decade of specialized experience in digital marketing, leadership development, and communication training. As an HRDC Certified Trainer with professional certifications in Digital Marketing and Alibaba GDT Online Teacher's Training, Alex brings a unique blend of practical industry experience and pedagogical expertise to every training engagement. With over 1000+ hours of training delivery, he has established himself as a trusted partner for technology, creative, and industrial companies seeking to enhance their team capabilities. Alex's professional journey spans multiple dynamic industries, including video production, digital marketing, public relations, and game development. This diverse background enables him to connect authentically with training participants across various sectors and deliver highly relevant, practical insights. His ability to integrate real-world examples from his extensive consulting work makes his training programs particularly impactful and immediately applicable to workplace challenges. Currently serving as an Associate Trainer at Core Apex Training since 2018, Alex develops custom training programs tailored to specific organizational objectives, covering leadership, communication, digital marketing, and AI integration. His expertise in gamification and innovative teaching methodologies creates engaging learning experiences that drive measurable results. He has conducted specialized Facebook Marketing Training programs for prestigious initiatives including the Alibaba GET Global Challenge and HEARTS program, demonstrating his capability to deliver high-stakes training for international audiences. Alex's strategic marketing leadership is evidenced by his role as VP of Marketing at iCandy Interactive, where he led international marketing and PR efforts across multiple studios for eight years. He successfully trained and mentored team members into senior positions, showcasing his commitment to developing talent and building high-performing teams. His concurrent consulting work with Gempak Games and previous role at Kasagi Labo further demonstrate his versatility in applying his expertise across different organizational contexts. As a recognized industry speaker, Alex has presented at prominent events including Level Up KL, Blockchain Gamer Connects Hong Kong, Malaysia Blockchain Week, and Intrigue MAdVerse KL. His multilingual capabilities in English, Malay, and Mandarin enable him to effectively engage diverse audiences across the Asia-Pacific region, making him an invaluable asset for organizations seeking comprehensive training solutions that drive digital transformation and organizational excellence.
Koh Li Hong is an HRD Corp Accredited Trainer and Distinguished Toastmaster (DTM) who specializes in sales and marketing communication, emerging leadership, and intrapreneurship. With a unique background as an engineer-turned-storyteller, she has evolved into what she calls a "people engineer" — someone who bridges technical expertise with human-centered development to drive measurable business growth. Her career began in business development engineering across solar PV, technology, and wastewater treatment sectors. A pivotal moment in her journey came when feedback about her management style prompted her to deeply explore leadership dynamics and workplace capability development. This experience transformed her approach, leading her to focus on learning, culture building, and internal communication. Through mentoring junior engineers, facilitating team sessions, and designing business-aligned training programs, she discovered that organizations fundamentally need three things: clarity, communication, and capability. Today, Koh Li Hong works as a business and talent consultant, trainer, and coach, blending business acumen with entrepreneurial thinking to translate strategy into actionable execution. Her training portfolio spans multiple high-impact areas including Essential Communication for client interactions and presentations, Sales Accelerator programs for sustainable business growth, Team Dynamics workshops that energize collaboration, Career Navigator sessions for professional clarity and ownership, AI for Non-Tech People to enhance digital readiness, and Emerging Leader & Intrapreneurship development programs. Her dynamic training style is enhanced by fluency in English, Chinese, and Malay, enabling her to effectively engage diverse audiences across industries and learner levels. Currently pursuing a Master of Entrepreneurship, she continues to strengthen her ability to connect innovation, growth strategy, and people development. Koh Li Hong's approach is characterized by bringing the energy of adventure into learning environments, helping professionals grow through challenge, build resilience, and unlock their full potential while maintaining strong alignment with organizational business goals and measurable results.
Pious Patric Rozario is a Master Craftsman and member of The Guild of Master Craftsmen of the United Kingdom, bringing decades of unparalleled experience in the creative industry to his role as an HRDCorp Accredited Trainer. With a Master of Arts in Communication Management from the University of South Australia, Patric has established himself as a distinguished expert in creative problem-solving, cognitive fixedness, and innovation training. Throughout his extensive career spanning over two decades, Patric has held senior leadership positions across multiple countries, including 21 years in the Middle East. His professional journey includes roles as Group Director of Marketing & Communication at Be Positive Group, Artistic Director at Aesthetic Arts, and General Manager at Mohammed Bin Nasser, among others. This diverse experience working with engineers, healthcare workers, business executives, and creative professionals has enabled him to develop practical, results-driven training methodologies that resonate across industries. As a professional trainer, Patric specializes in addressing cognitive fixedness—the silent killer of organizational innovation and creative output. His signature training program helps participants identify and overcome mental barriers that limit innovative thinking, including functional fixedness, structural fixedness, and relational fixedness. Drawing from real-world applications and engaging workshop formats, he has successfully trained thousands of professionals to rediscover their creative confidence and apply innovative thinking to everyday business challenges. His training approach combines theoretical frameworks with practical exercises, case studies, and interactive group activities that deliver measurable outcomes in problem-solving capabilities. Patric is also an accomplished author of several books available on Amazon, with his best-selling title "The Miracle of Doing Nothing" gaining international recognition. His thought leadership extends through active social media presence and influential LinkedIn articles on organizational fixedness and creative training. As former President of the Visual Arts Forum India and Business Network International Qatar, he has demonstrated exceptional leadership in fostering creative communities. His training programs have received outstanding feedback from organizations like XING Global FZE, with participants consistently praising the practical tools and transformative insights they gain for both professional and personal growth.
Ts. Sasitharan Sreedaran is a distinguished Professional Technologist and HRD Corp Accredited Corporate Trainer with over 16 years of comprehensive experience in transforming organizational performance through innovative training solutions. Recognized as one of Malaysia's Successful People in 2021 by Britishpedia, Sasitharan brings a unique blend of technical engineering expertise and advanced business acumen to his training programs, holding a BEng (Hons) Mechanical with First Class Honours from the University of Hertfordshire and a Master of International Business with Distinction from European International University, France. As a results-driven corporate trainer, Sasitharan specializes in cutting-edge domains including Generative Artificial Intelligence, Digital Marketing, Digital Transformation, and Digital Entrepreneurship. His expertise spans across E-Commerce Management, Leadership Development, Strategic Management, and Business Branding, making him a versatile training professional capable of addressing diverse organizational needs. With certifications as a Certified Digital Transformation Professional (CDTP), Certified AI Digital Marketer, ICDL Certified Digital Marketing Professional, and Six Sigma Yellow Belt Professional, he combines theoretical knowledge with practical industry insights to deliver impactful learning experiences. Throughout his 16-year career, Sasitharan has served as a private teacher, part-time lecturer, and corporate trainer across various industries both locally and internationally. His 15 years as a marketing consultant for manpower companies, universities, education centers, and the retail industry have equipped him with deep understanding of market dynamics and organizational challenges. For over 11 years, he has specialized in digital marketing, entrepreneurship, advertising, and training academy operations, while dedicating 9 years specifically to corporate training in business management and entrepreneurship. Sasitharan's training philosophy centers on synthesizing personnel, management, and operations decisions to align organizational goals with core values and visions. His creative approach, combined with an exceptional work ethic, enables him to design and deploy training programs that drive measurable performance improvements. As a NIOSH Certified Trainer and HRD Corp Accredited Trainer, he consistently promotes excellence and motivates employees across diverse cultural contexts, making him an invaluable asset for organizations seeking transformative learning solutions in the digital age.
Courses you may like
FAQ
Frequently Asked Questions About This Course
- Public pricing: applies for individuals signing up from different companies.
- Corporate pricing: applies if a company wants to have an intake for its employees only.
- Training provider pricing: applies only for other training providers looking to hire our trainers and use our content. Our content has a licensing fee.
We will keep you updated on the status of the intake after you enroll.
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