Marketing Content & Creative Copywriting
Master the art of persuasive copywriting and content creation for modern marketing channels. Enroll in our comprehensive training program that combines proven messaging frameworks with AI-powered optimization techniques. Learn to craft compelling social media content, adapt tone for diverse brand voices, and implement effective layout strategies that drive engagement and conversions across all digital platforms.
- Available in:
- Malaysia
- Upcoming intakes:
- Jun 1, 2026
- Jun 1, 2026
- Jun 2, 2026
- Jun 2, 2026
- Jun 3, 2026
- Jun 3, 2026
- Jun 4, 2026
- Jun 4, 2026
- Jun 5, 2026
- Jun 5, 2026
- Jun 6, 2026
- Jun 7, 2026
- Jun 8, 2026
- Jun 8, 2026
- Jun 9, 2026
- Jun 9, 2026
- Jun 10, 2026
- Jun 10, 2026
- Jun 11, 2026
- Jun 11, 2026
- Jun 12, 2026
- Jun 12, 2026
- Jun 13, 2026
- Jun 15, 2026
- Jun 16, 2026
Training Provider Pricing
Pax:
Features
Target Audience
Methodologies
Subsidies

What you'll learn
- Convert content across multiple formats while maintaining brand consistency
- Apply AIDA, PAS, and CTA frameworks to create persuasive marketing messages
- Craft platform-specific social media content with attention-grabbing hooks
- Develop compelling headlines and calls-to-action that maximize conversions
- Design visually hierarchical copy using formatting and layout best practices
- Implement AI-powered techniques to optimize messaging and content performance
- Adapt copy tone and voice to match diverse brand personalities and audiences
Why should you attend?
This comprehensive course equips learners with essential marketing content creation and creative copywriting skills for the digital age. Students will master proven messaging frameworks including Attention Interest Desire Action (AIDA), Problem Agitate Solution (PAS), and Call-to-Action (CTA) principles, enhanced with AI-powered optimization techniques to maximize engagement and conversion rates. Participants will develop expertise in crafting compelling short-form content across multiple platforms, learning to write attention-grabbing hooks, impactful headlines, and engaging social media captions. The course emphasizes platform-specific adaptation strategies to ensure content resonates with diverse audiences and meets the unique requirements of each social channel. Advanced tone adaptation and copy transformation techniques form a critical component, enabling learners to shift seamlessly between formal and casual voices, develop luxury brand messaging, and create youthful, trendy content while maintaining brand consistency. AI-assisted tools and methodologies are integrated throughout to enhance efficiency and effectiveness. The course culminates in practical application exercises focusing on layout formatting and readability optimization. Students will master visual hierarchy principles, strategic use of bullet lists and tables, and line break optimization. Through hands-on assessment activities, learners will demonstrate their skills by converting content across multiple formats, creating landing page copy, developing Instagram captions, and implementing headlines with effective calls-to-action.
Course Syllabus
Short Break
15 minsRecap and Q&A
15 minsRatings and Reviews
Instructor
Instructor
Dr. Esther Suria Kala is a highly accomplished ICT consultant and corporate trainer with nearly 30 years of extensive experience in information technology, project management, and organizational development. As the founder of Angel Software Solutions, she has established herself as a versatile and dedicated professional who delivers cutting-edge training solutions across Malaysia and internationally.
Her academic credentials are exceptional, including a PhD in Psychology with a focus on Human Behaviour and Human Resources, an MBA in Finance, and degrees in both Computer Science and Human Resources. Currently pursuing a second PhD in IT Information Security, Dr. Esther demonstrates an unwavering commitment to continuous learning and staying at the forefront of technological advancement. Her educational foundation is complemented by an impressive array of professional certifications, including Microsoft Certified Trainer (MCT), CISSP, ITIL, SAP Certified Associate, Certified Cyber Security Professional, Data Scientist, AI Engineering, and ECBA certifications.
Dr. Esther's technical expertise spans an extensive range of domains, from traditional programming languages like Java, C++, and PHP to modern technologies including Python, AI coding, machine learning, RPA, and IR 4.0 microservices. She is proficient in database management systems including Microsoft SQL Server and Oracle, web development frameworks, and enterprise solutions like SAP Crystal Reports and SharePoint Server. Her knowledge extends to cybersecurity, ethical hacking, network administration, and data analytics, making her uniquely qualified to address both technical and strategic business challenges.
As a trainer, Dr. Esther excels in bridging the gap between technical complexity and practical application. She delivers comprehensive training programs for both IT and non-IT professionals, covering everything from software development and cloud computing to soft skills such as digital marketing, business analysis, customer service, and project management. Her ability to communicate effectively in both English and Bahasa Malaysia enables her to connect with diverse audiences across different organizational levels.
Her impressive client portfolio includes leading organizations such as Maybank, Telekom Malaysia, Malaysian Airlines, Tenaga Nasional Berhad, Bank Negara, Ministry of Education, Ministry of Finance, and numerous multinational corporations. This extensive experience across banking, telecommunications, government, aviation, and technology sectors demonstrates her adaptability and deep understanding of varied industry requirements. Recognized with the Outstanding Achievement Award in Information Technology from University Malaya in 2013, Dr. Esther continues to empower organizations through innovative training solutions that drive digital transformation and professional excellence.
Instructor
Instructor
Koh Li Hong is an HRD Corp Accredited Trainer and Distinguished Toastmaster (DTM) who specializes in sales and marketing communication, emerging leadership, and intrapreneurship. With a unique background as an engineer-turned-storyteller, she has evolved into what she calls a "people engineer" — someone who bridges technical expertise with human-centered development to drive measurable business growth.
Her career began in business development engineering across solar PV, technology, and wastewater treatment sectors. A pivotal moment in her journey came when feedback about her management style prompted her to deeply explore leadership dynamics and workplace capability development. This experience transformed her approach, leading her to focus on learning, culture building, and internal communication. Through mentoring junior engineers, facilitating team sessions, and designing business-aligned training programs, she discovered that organizations fundamentally need three things: clarity, communication, and capability.
Today, Koh Li Hong works as a business and talent consultant, trainer, and coach, blending business acumen with entrepreneurial thinking to translate strategy into actionable execution. Her training portfolio spans multiple high-impact areas including Essential Communication for client interactions and presentations, Sales Accelerator programs for sustainable business growth, Team Dynamics workshops that energize collaboration, Career Navigator sessions for professional clarity and ownership, AI for Non-Tech People to enhance digital readiness, and Emerging Leader & Intrapreneurship development programs.
Her dynamic training style is enhanced by fluency in English, Chinese, and Malay, enabling her to effectively engage diverse audiences across industries and learner levels. Currently pursuing a Master of Entrepreneurship, she continues to strengthen her ability to connect innovation, growth strategy, and people development. Koh Li Hong's approach is characterized by bringing the energy of adventure into learning environments, helping professionals grow through challenge, build resilience, and unlock their full potential while maintaining strong alignment with organizational business goals and measurable results.
Instructor
FAQ
Frequently Asked Questions About This Course
- Public pricing: applies for individuals signing up from different companies.
- Corporate pricing: applies if a company wants to have an intake for its employees only.
- Training provider pricing: applies only for other training providers looking to hire our trainers and use our content. Our content has a licensing fee.
We will keep you updated on the status of the intake after you enroll.
Courses you may like
Why should you attend?
This comprehensive course equips learners with essential marketing content creation and creative copywriting skills for the digital age. Students will master proven messaging frameworks including Attention Interest Desire Action (AIDA), Problem Agitate Solution (PAS), and Call-to-Action (CTA) principles, enhanced with AI-powered optimization techniques to maximize engagement and conversion rates. Participants will develop expertise in crafting compelling short-form content across multiple platforms, learning to write attention-grabbing hooks, impactful headlines, and engaging social media captions. The course emphasizes platform-specific adaptation strategies to ensure content resonates with diverse audiences and meets the unique requirements of each social channel. Advanced tone adaptation and copy transformation techniques form a critical component, enabling learners to shift seamlessly between formal and casual voices, develop luxury brand messaging, and create youthful, trendy content while maintaining brand consistency. AI-assisted tools and methodologies are integrated throughout to enhance efficiency and effectiveness. The course culminates in practical application exercises focusing on layout formatting and readability optimization. Students will master visual hierarchy principles, strategic use of bullet lists and tables, and line break optimization. Through hands-on assessment activities, learners will demonstrate their skills by converting content across multiple formats, creating landing page copy, developing Instagram captions, and implementing headlines with effective calls-to-action.
What you'll learn
- Convert content across multiple formats while maintaining brand consistency
- Apply AIDA, PAS, and CTA frameworks to create persuasive marketing messages
- Craft platform-specific social media content with attention-grabbing hooks
- Develop compelling headlines and calls-to-action that maximize conversions
- Design visually hierarchical copy using formatting and layout best practices
- Implement AI-powered techniques to optimize messaging and content performance
- Adapt copy tone and voice to match diverse brand personalities and audiences
Course Syllabus
Short Break
15 minsRecap and Q&A
15 minsTraining Provider Pricing
Pax:
Features
Target Audience
Methodologies
Subsidies

Ratings and Reviews
Instructors
Dr. Esther Suria Kala is a highly accomplished ICT consultant and corporate trainer with nearly 30 years of extensive experience in information technology, project management, and organizational development. As the founder of Angel Software Solutions, she has established herself as a versatile and dedicated professional who delivers cutting-edge training solutions across Malaysia and internationally.
Her academic credentials are exceptional, including a PhD in Psychology with a focus on Human Behaviour and Human Resources, an MBA in Finance, and degrees in both Computer Science and Human Resources. Currently pursuing a second PhD in IT Information Security, Dr. Esther demonstrates an unwavering commitment to continuous learning and staying at the forefront of technological advancement. Her educational foundation is complemented by an impressive array of professional certifications, including Microsoft Certified Trainer (MCT), CISSP, ITIL, SAP Certified Associate, Certified Cyber Security Professional, Data Scientist, AI Engineering, and ECBA certifications.
Dr. Esther's technical expertise spans an extensive range of domains, from traditional programming languages like Java, C++, and PHP to modern technologies including Python, AI coding, machine learning, RPA, and IR 4.0 microservices. She is proficient in database management systems including Microsoft SQL Server and Oracle, web development frameworks, and enterprise solutions like SAP Crystal Reports and SharePoint Server. Her knowledge extends to cybersecurity, ethical hacking, network administration, and data analytics, making her uniquely qualified to address both technical and strategic business challenges.
As a trainer, Dr. Esther excels in bridging the gap between technical complexity and practical application. She delivers comprehensive training programs for both IT and non-IT professionals, covering everything from software development and cloud computing to soft skills such as digital marketing, business analysis, customer service, and project management. Her ability to communicate effectively in both English and Bahasa Malaysia enables her to connect with diverse audiences across different organizational levels.
Her impressive client portfolio includes leading organizations such as Maybank, Telekom Malaysia, Malaysian Airlines, Tenaga Nasional Berhad, Bank Negara, Ministry of Education, Ministry of Finance, and numerous multinational corporations. This extensive experience across banking, telecommunications, government, aviation, and technology sectors demonstrates her adaptability and deep understanding of varied industry requirements. Recognized with the Outstanding Achievement Award in Information Technology from University Malaya in 2013, Dr. Esther continues to empower organizations through innovative training solutions that drive digital transformation and professional excellence.
Koh Li Hong is an HRD Corp Accredited Trainer and Distinguished Toastmaster (DTM) who specializes in sales and marketing communication, emerging leadership, and intrapreneurship. With a unique background as an engineer-turned-storyteller, she has evolved into what she calls a "people engineer" — someone who bridges technical expertise with human-centered development to drive measurable business growth.
Her career began in business development engineering across solar PV, technology, and wastewater treatment sectors. A pivotal moment in her journey came when feedback about her management style prompted her to deeply explore leadership dynamics and workplace capability development. This experience transformed her approach, leading her to focus on learning, culture building, and internal communication. Through mentoring junior engineers, facilitating team sessions, and designing business-aligned training programs, she discovered that organizations fundamentally need three things: clarity, communication, and capability.
Today, Koh Li Hong works as a business and talent consultant, trainer, and coach, blending business acumen with entrepreneurial thinking to translate strategy into actionable execution. Her training portfolio spans multiple high-impact areas including Essential Communication for client interactions and presentations, Sales Accelerator programs for sustainable business growth, Team Dynamics workshops that energize collaboration, Career Navigator sessions for professional clarity and ownership, AI for Non-Tech People to enhance digital readiness, and Emerging Leader & Intrapreneurship development programs.
Her dynamic training style is enhanced by fluency in English, Chinese, and Malay, enabling her to effectively engage diverse audiences across industries and learner levels. Currently pursuing a Master of Entrepreneurship, she continues to strengthen her ability to connect innovation, growth strategy, and people development. Koh Li Hong's approach is characterized by bringing the energy of adventure into learning environments, helping professionals grow through challenge, build resilience, and unlock their full potential while maintaining strong alignment with organizational business goals and measurable results.
Courses you may like
FAQ
Frequently Asked Questions About This Course
- Public pricing: applies for individuals signing up from different companies.
- Corporate pricing: applies if a company wants to have an intake for its employees only.
- Training provider pricing: applies only for other training providers looking to hire our trainers and use our content. Our content has a licensing fee.
We will keep you updated on the status of the intake after you enroll.
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