Marketing and Customer Analytics Course - Master Data-Driven Marketing

Habil Hadi Mohammed is a highly skilled Mechanical Engineer and Research Fellow specializing in advanced manufacturing technologies, with particular expertise in additive manufacturing, 3D printing, and functionally graded materials (FGM). Currently pursuing his PhD in Biomedical Engineering at Universiti Putra Malaysia (UPM), he combines strong academic credentials with practical engineering experience to deliver innovative solutions across multiple industries. With a Master's degree in Manufacturing Systems Engineering (CGPA 3.81/4) and a Bachelor's in Mechanical Engineering, Habil has established himself as an expert in the rapidly evolving field of additive manufacturing. His research focuses on cutting-edge topics including multi-material 3D printing, material extrusion processes, and surface finishing techniques for FDM printed parts. His work has been recognized at international conferences in Slovenia, Malaysia, and Hong Kong, where he has presented papers on FGM implementation and material flow control in additive manufacturing. As a Research Fellow at UPM since 2021, Habil has demonstrated exceptional capabilities in software development, automation, and prototype design. He has successfully developed software for multi-material FGM 3D printers, designed automated sports equipment, and created hydroponic plant systems. His current role as a Developer Engineer for an international Swiss company showcases his ability to bridge theoretical knowledge with practical application, where he designs, programs, and develops machines using both 3D printing and conventional manufacturing techniques. Habil's technical proficiency spans multiple programming languages including Python, C/C++, Arduino, XCode, and Swift, complemented by expertise in CAD software such as AutoCAD, Fusion360, ANSYS, and SolidWorks. His analytical skills are enhanced by proficiency in data analysis tools including Minitab, SPSS, and Python. Beyond technical skills, his management experience as an Area Manager demonstrates strong leadership abilities, having successfully doubled sales through strategic planning and employee training. Multilingual and culturally adaptable, Habil brings a unique global perspective to engineering challenges, making him an invaluable asset for organizations seeking innovation in manufacturing technology and engineering education.

Osama Eldrieny is an accomplished Product Design Lead with extensive expertise in creating user-centered digital experiences and building scalable design systems across multiple platforms and industries. With a proven track record of leading high-performing design teams and delivering exceptional user experiences, Osama brings a strategic approach to product design that seamlessly aligns user needs with business objectives. Currently serving as Product Design Lead at WhipMobility and UX Lead at FPT Software in Kuala Lumpur, Osama manages cross-functional teams of designers and engineers to develop responsive web and mobile applications. His leadership extends beyond design execution to include facilitating workshops, conducting design validation sessions, and implementing robust design system processes that ensure consistency across multiple platforms. His ability to define product roadmaps with clear goals aligned with business strategy has been instrumental in driving product success. Osama's technical proficiency spans industry-leading tools including Figma, WebFlow, Framer, Tokens Studio, Adobe XD, and Sketch. He specializes in creating and scaling design systems through the implementation of Design Tokens, having previously achieved a remarkable 70% time savings by streamlining design processes at Ultradata. His expertise encompasses the full spectrum of UX/UI design, from wireframing and prototyping to interaction design and advanced prototyping using Figma Variables. With deep knowledge of user-centered design principles, Osama excels at conducting user research, usability testing, and gathering feedback to drive informed design decisions. His approach incorporates design thinking methodologies for problem-solving, ideation, and iteration, ensuring that every solution is both innovative and practical. As a Certified SAFe 5 Product Owner/Product Manager and Google UX Design Professional Certificate holder, Osama brings structured agile methodology experience to collaborative environments, working effectively with product managers, developers, and stakeholders to deliver impactful solutions that drive measurable business results.

Hadia Yousaf is a highly accomplished Data Scientist and Data Science Trainer with a unique blend of technical expertise, financial acumen, and pedagogical excellence. With specialized knowledge in Python, SQL, Machine Learning, Business Analytics, and Big Data Analytics, she brings a comprehensive skill set that bridges the gap between complex data science concepts and practical business applications. Currently serving as a Data Scientist at The Center of Applied Data Science in Malaysia, Hadia has demonstrated exceptional proficiency in creating sophisticated data pipelines, developing predictive ML/AI models, and performing advanced statistical analysis including time series and panel data modeling. Her work encompasses the entire data science lifecycle, from data collection and normalization to model deployment and stakeholder communication. She excels at synthesizing complex analytical insights into actionable business intelligence that drives strategic decision-making across organizations. As an HRDF Certified Trainer (TTT) and Virtual Learn Caster (VLC), Hadia has proven her ability to deliver engaging and effective training across multiple domains. Her training portfolio includes Introduction to Programming, Python for Analytics (Basic and Advanced), SQL, Machine Learning, Descriptive and Inferential Statistics, Time Series Analysis, Data Storytelling, and Data Visualization using Tableau. Her teaching approach combines theoretical rigor with practical application, making complex concepts accessible to learners at various skill levels. Hadia's academic credentials are equally impressive, holding a PhD in Industrial & Development Economics from Universiti Utara Malaysia, where her doctoral research focused on predicting bank financial performance using Machine Learning and Big Data. This research background, combined with her MBA in Banking & Finance and BS in Information Technology, provides her with a multidisciplinary perspective that enriches her training delivery. Her three years of banking experience as a Senior Banking Services Officer at Allied Bank Ltd. further enhances her ability to contextualize data science applications within real-world financial scenarios, making her particularly effective when training professionals in banking, finance, and business analytics domains.

Dr. Engr. Waqar Tariq is a certified Project Management Professional (PMP®) and HRDC Malaysia-accredited trainer who brings a unique blend of academic excellence and practical industry expertise to every training engagement. With a PhD in Project Management from University Putra Malaysia and professional engineering credentials, he has established himself as a leading authority in operations management, project delivery, corporate communication, and organizational leadership across multiple continents. Throughout his distinguished career, Dr. Tariq has trained and consulted with professionals and organizations across Southeast Asia, the Gulf region, Australia, and the United Kingdom. His expertise spans a comprehensive range of critical business domains including operations management with focus on process design, lean operations, and JIT systems; advanced project management incorporating CPM, PERT, agile methodologies, and risk management; and corporate communication encompassing executive communication, negotiation, presentation skills, and stakeholder engagement. He is particularly recognized for his work in data-backed decision making, digital transformation, AI integration in operations, and strategic leadership during organizational change. What distinguishes Dr. Tariq as a trainer is his commitment to bridging academic rigor with industry practice. He designs and delivers highly engaging, practical training programs built around real-world case studies, simulations, and applied exercises that ensure participants gain immediately implementable skills. His training portfolio includes modules on corporate communication and negotiation, executive presentation, stakeholder engagement, change management, digital transformation, risk management, business continuity planning, and both fundamental and advanced project management practices. Participants consistently praise Dr. Tariq's ability to deliver complex topics with clarity and structure, his use of relevant industry examples to connect theory with practice, and his mentorship approach that extends beyond the classroom. His training methodology focuses on building confidence through practical assignments while strengthening communication and decision-making capabilities that directly impact organizational performance. Dr. Tariq views himself as a partner in growth, dedicated to helping individuals and organizations transform challenges into opportunities through better operations, stronger leadership, and clearer communication, creating lasting impact with every program he delivers.