Marketing and Customer Analytics Course - Master Data-Driven Marketing

Osama Eldrieny is an accomplished Product Design Lead with extensive expertise in creating user-centered digital experiences and building scalable design systems across multiple platforms and industries. With a proven track record of leading high-performing design teams and delivering exceptional user experiences, Osama brings a strategic approach to product design that seamlessly aligns user needs with business objectives. Currently serving as Product Design Lead at WhipMobility and UX Lead at FPT Software in Kuala Lumpur, Osama manages cross-functional teams of designers and engineers to develop responsive web and mobile applications. His leadership extends beyond design execution to include facilitating workshops, conducting design validation sessions, and implementing robust design system processes that ensure consistency across multiple platforms. His ability to define product roadmaps with clear goals aligned with business strategy has been instrumental in driving product success. Osama's technical proficiency spans industry-leading tools including Figma, WebFlow, Framer, Tokens Studio, Adobe XD, and Sketch. He specializes in creating and scaling design systems through the implementation of Design Tokens, having previously achieved a remarkable 70% time savings by streamlining design processes at Ultradata. His expertise encompasses the full spectrum of UX/UI design, from wireframing and prototyping to interaction design and advanced prototyping using Figma Variables. With deep knowledge of user-centered design principles, Osama excels at conducting user research, usability testing, and gathering feedback to drive informed design decisions. His approach incorporates design thinking methodologies for problem-solving, ideation, and iteration, ensuring that every solution is both innovative and practical. As a Certified SAFe 5 Product Owner/Product Manager and Google UX Design Professional Certificate holder, Osama brings structured agile methodology experience to collaborative environments, working effectively with product managers, developers, and stakeholders to deliver impactful solutions that drive measurable business results.

Habil Hadi Mohammed is a highly skilled Mechanical Engineer and Research Fellow specializing in advanced manufacturing technologies, with particular expertise in additive manufacturing, 3D printing, and functionally graded materials (FGM). Currently pursuing his PhD in Biomedical Engineering at Universiti Putra Malaysia (UPM), he combines strong academic credentials with practical engineering experience to deliver innovative solutions across multiple industries. With a Master's degree in Manufacturing Systems Engineering (CGPA 3.81/4) and a Bachelor's in Mechanical Engineering, Habil has established himself as an expert in the rapidly evolving field of additive manufacturing. His research focuses on cutting-edge topics including multi-material 3D printing, material extrusion processes, and surface finishing techniques for FDM printed parts. His work has been recognized at international conferences in Slovenia, Malaysia, and Hong Kong, where he has presented papers on FGM implementation and material flow control in additive manufacturing. As a Research Fellow at UPM since 2021, Habil has demonstrated exceptional capabilities in software development, automation, and prototype design. He has successfully developed software for multi-material FGM 3D printers, designed automated sports equipment, and created hydroponic plant systems. His current role as a Developer Engineer for an international Swiss company showcases his ability to bridge theoretical knowledge with practical application, where he designs, programs, and develops machines using both 3D printing and conventional manufacturing techniques. Habil's technical proficiency spans multiple programming languages including Python, C/C++, Arduino, XCode, and Swift, complemented by expertise in CAD software such as AutoCAD, Fusion360, ANSYS, and SolidWorks. His analytical skills are enhanced by proficiency in data analysis tools including Minitab, SPSS, and Python. Beyond technical skills, his management experience as an Area Manager demonstrates strong leadership abilities, having successfully doubled sales through strategic planning and employee training. Multilingual and culturally adaptable, Habil brings a unique global perspective to engineering challenges, making him an invaluable asset for organizations seeking innovation in manufacturing technology and engineering education.