MAB952

Data Science/Big Data Data Science Data Analytics

Marketing and Branding for Higher Education Course

Q: What will I learn in this Marketing and Branding for Higher Education course?

This comprehensive 2-day course will teach you specialized marketing and branding strategies for higher education institutions. You'll learn to create compelling brand identities, develop data-driven marketing campaigns, master digital storytelling techniques, design impactful social media campaigns for platforms like TikTok and Instagram, implement influencer marketing strategies, create engaging video content and virtual tours, and develop skills in audience segmentation and student persona creation. The course also covers cross-departmental collaboration and performance evaluation techniques.

Q: What are the prerequisites for this course?

This is a beginner-level course requiring only basic IT skills as a prerequisite. No prior marketing experience is necessary, making it accessible to students, entry-level professionals, and managers at all levels who want to learn about higher education marketing and branding strategies.

Q: Who is this course designed for?

This course is designed for a diverse audience including students interested in higher education marketing, entry-level professionals starting their marketing careers, mid-level managers looking to specialize in educational marketing, and senior managers responsible for institutional branding and marketing strategies. It's particularly valuable for anyone working in or planning to work in higher education marketing departments.

Q: How is this course different from general marketing courses?

Unlike general marketing courses, this program is specifically tailored for higher education institutions. It addresses unique challenges such as student recruitment, alumni engagement, institutional differentiation in competitive academic markets, and leveraging student support services as brand differentiators. The course focuses on education-specific platforms, messaging strategies, and compliance considerations that are crucial for academic institutions.

Q: What teaching methods are used in this course?

The course employs a variety of interactive teaching methodologies including lectures with expert insights, slide presentations covering key concepts, real-world case studies from higher education institutions, group discussions to share experiences and ideas, and Q&A sessions for personalized guidance. This blended approach ensures both theoretical understanding and practical application of marketing concepts.

Q: Will I receive a certificate upon completion?

This course does not include formal certification. However, you will gain comprehensive knowledge and practical skills in higher education marketing and branding that can immediately be applied to your work. The focus is on providing valuable, actionable insights rather than formal credentialing.

Q: What practical skills will I be able to apply immediately after the course?

Upon completion, you'll be able to create and execute social media campaigns tailored for higher education, develop compelling content marketing strategies, use data analytics to optimize marketing performance, design virtual campus experiences, implement influencer marketing programs, craft institutional brand messaging that resonates with target audiences, and establish cross-departmental collaboration frameworks for more effective marketing efforts.

Q: Where is the training conducted?

Our online trainings are conducted usually using Zoom or Google Meet. Our physical trainings are normally held in Common Ground, Bangsar South .

Q: Can international participants join this course?

Please check the Available in section to see which countries the course is available in. If your country is not listed, please contact us.

Q: What is the difference between public, corporate, and training provider pricing?

Public pricing : applies for individuals signing up from different companies. Corporate pricing : applies if a company wants to have an intake for its employees only. Training provider pricing : applies only for other training providers looking to hire our trainers and use our content. Our content has a licensing fee.

Master the art of higher education marketing and branding with our cutting-edge course. Develop powerful strategies to differentiate your institution, engage prospective students, and build a compelling brand identity. Learn from industry experts and gain hands-on experience in digital marketing, storytelling, and data-driven decision-making.

Available in:
Malaysia

Face-to-Face Nov 11-12, 2026 9:00 AM - 5:00 PM Navin Manghan Dewandas

Created: October 13th 2024, 4:58 AM MYT Last Modified: November 3rd 2026, 6:01 AM MYT

updated

beginner

Marketing and Branding for Higher Education

We price match

Public Pricing

MYR 3500

Corporate Pricing

Pax:

Training Fees: MYR 6500/day

Total Fees: MYR 13000 ++

Training Provider Pricing

Pax:

Training Fees: MYR 2400/day

Material Fees: MYR 400

Total Fees: MYR 5200 ++

Features

2 days

16 modules

27 intakes

Full life-time access

English

Non-Technical: 50 pax

Target Audience

students

managers

executives

Methodologies

lecture

slides

case studies

group discussion

q&A

Subsidies

What you'll learn

Design and execute impactful social media and influencer marketing campaigns
Utilize data-driven strategies to optimize marketing campaigns and improve lead generation
Implement effective content marketing and digital storytelling techniques across various platforms
Develop a comprehensive understanding of marketing and branding principles specific to higher education
Create a strong brand identity that resonates with target audiences and differentiates the institution
Craft compelling video content and virtual experiences to showcase campus life
Implement cross-departmental collaboration strategies for cohesive marketing efforts
Develop skills in evaluating marketing performance and conducting brand audits for continuous improvement

TTT Accreditation

Navin Manghan Dewandas is an accomplished legal and business consultant, senior corporate trainer, and digital transformation advocate with more than 21 years of dynamic experience across legal, corporate, and education sectors. As an HRD Corp Certified Trainer and Certified Data Protection Officer, he brings a unique blend of legal expertise, business acumen, and educational innovation to his training programs. Currently serving as Senior Manager of Business Development at BAC Education Group, Navin leads key initiatives in Digital Transformation, Industry 4.0, and Digital Business. He is instrumental in building and nurturing partnerships with government-linked companies (GLCs), multinational corporations (MNCs), and government ministries, leveraging available grants and funding to support Malaysia's human capital development and future-ready workforce initiatives. His strategic insight and innovative thinking have made him a key driver in creating and executing education and talent development platforms aligned with government grants, digital economy agendas, and corporate learning frameworks. Navin's professional journey includes significant leadership roles such as Regulatory Legal & Compliance Manager and Business Director at MULA Advisory Sdn Bhd, where he provided expertise in compliance, legal matters, and business development within financial services and capital markets. As Vice President for M.I.T Academy Sdn Bhd, he successfully drove nationwide TVET training programs and initiated the setup of an International School. He also co-founded STEMERA Sdn Bhd, an EdTech startup focused on bridging skills gaps through digital learning platforms, with his innovative work featured at prestigious global conferences including RISE Conference 2018 and Blockchain Consensus 2018. As a trainer, Navin specializes in diverse areas including Legal Practices (Business Law, Contract Law, PDPA, ABAC), Digital Transformation (Google Workspace, AI-driven Digital Communication), Corporate Skills (Procurement, Negotiation, Business Development), and Entrepreneurship. His training approach combines practical legal knowledge with digital readiness, empowering individuals and organizations to thrive in today's competitive landscape. With qualifications including an LLB (Hons) from University of Hertfordshire and a Professional Diploma in International Arbitration, Navin is dedicated to lifelong learning and fostering innovation through education that aligns with the demands of a rapidly evolving digital economy.

11 Students

23 Courses

English, Malay

21 Years

( 1 ratings )

100%

( 1 reviews )

Instructor

Ramesh Kumar Ramachandren Business & Safety Training Specialist

Trainer Profile

TTT Certificate

TTT Accreditation

Ramesh Kumar Ramachandren is a distinguished trainer, lecturer, and educator with over 21 years of comprehensive experience spanning academia, corporate training, and healthcare. His multidisciplinary expertise encompasses business management, marketing, human resource development, psychology, cognitive neuroscience, and occupational safety and health, making him a uniquely versatile professional capable of delivering transformative learning experiences across diverse industries and audiences. As an HRD Corp Accredited Trainer and Certified Occupational First Aid Trainer (NIOSH), Ramesh brings a rare combination of theoretical knowledge and practical application to his training sessions. His credentials include certification as an Occupational Safety and Health Officer (DOSH Approved), complemented by an impressive academic portfolio featuring a Master of Cognitive Neuroscience from Universiti Sains Malaysia, a Master of Education from Asia e University, a Bachelor of Psychology (Hons), and a Bachelor of Arts in Law from the University of London. Currently pursuing his PhD in Psychology at Universiti Kebangsaan Malaysia, Ramesh continues to deepen his expertise in understanding human behavior and learning processes. Since January 2004, Ramesh has served as a Lecturer at Sunway College Ipoh, where he delivers courses in Business, Marketing, Human Resource Management, and Psychology. His teaching approach is characterized by mentorship excellence, curriculum innovation, and a commitment to student success in both academic and career development. His corporate training experience includes significant roles at the Perak Entrepreneur & Skills Development Centre and Mina Resources Sdn Bhd, where he specialized in Occupational First Aid, OSH Law, HIRARC, PPE, Ergonomics, and Chemical Hazards training. Ramesh's unique background in healthcare, having served as medical staff at Southern Hospital (now Putra Specialist Hospital, Melaka) and Hospital Fatimah Ipoh, provides him with invaluable insights into emergency response, critical care, and patient management. This healthcare foundation enriches his training delivery, particularly in safety, first aid, and human behavior topics. His training philosophy centers on transformative learning, utilizing neuroscience-based strategies, psychological insights, and experiential methodologies that engage diverse learning styles and address real-world professional challenges. Ramesh's ability to connect cognitive science with practical business applications makes him an exceptional trainer who delivers measurable impact and lasting behavioral change.

1 Course

English

35 Years

( 0 ratings )

( 0 reviews )

Instructor

Dr. Esther Suria Kala ICT & Cybersecurity Training Expert

Trainer Profile

TTT Certificate

Dr. Esther Suria Kala is a highly accomplished ICT consultant and corporate trainer with nearly 30 years of extensive experience in information technology, project management, and organizational development. As the founder of Angel Software Solutions, she has established herself as a versatile and dedicated professional who delivers cutting-edge training solutions across Malaysia and internationally.

Her academic credentials are exceptional, including a PhD in Psychology with a focus on Human Behaviour and Human Resources, an MBA in Finance, and degrees in both Computer Science and Human Resources. Currently pursuing a second PhD in IT Information Security, Dr. Esther demonstrates an unwavering commitment to continuous learning and staying at the forefront of technological advancement. Her educational foundation is complemented by an impressive array of professional certifications, including Microsoft Certified Trainer (MCT), CISSP, ITIL, SAP Certified Associate, Certified Cyber Security Professional, Data Scientist, AI Engineering, and ECBA certifications.

Dr. Esther's technical expertise spans an extensive range of domains, from traditional programming languages like Java, C++, and PHP to modern technologies including Python, AI coding, machine learning, RPA, and IR 4.0 microservices. She is proficient in database management systems including Microsoft SQL Server and Oracle, web development frameworks, and enterprise solutions like SAP Crystal Reports and SharePoint Server. Her knowledge extends to cybersecurity, ethical hacking, network administration, and data analytics, making her uniquely qualified to address both technical and strategic business challenges.

As a trainer, Dr. Esther excels in bridging the gap between technical complexity and practical application. She delivers comprehensive training programs for both IT and non-IT professionals, covering everything from software development and cloud computing to soft skills such as digital marketing, business analysis, customer service, and project management. Her ability to communicate effectively in both English and Bahasa Malaysia enables her to connect with diverse audiences across different organizational levels.

Her impressive client portfolio includes leading organizations such as Maybank, Telekom Malaysia, Malaysian Airlines, Tenaga Nasional Berhad, Bank Negara, Ministry of Education, Ministry of Finance, and numerous multinational corporations. This extensive experience across banking, telecommunications, government, aviation, and technology sectors demonstrates her adaptability and deep understanding of varied industry requirements. Recognized with the Outstanding Achievement Award in Information Technology from University Malaya in 2013, Dr. Esther continues to empower organizations through innovative training solutions that drive digital transformation and professional excellence.

226 Courses

English, Malay, Hindi, German, Tamil

30 Years

( 0 ratings )

( 0 reviews )

Instructor

Calvyn Lee Digital Marketing Trainer & Strategist

Trainer Profile

TTT Certificate

TTT Accreditation

Calvyn Lee is a Google Recommended Digital Marketing Trainer based in Penang, Malaysia, with 20 years of comprehensive professional experience spanning IT infrastructure, telecommunications, enterprise computing, and digital marketing education. Since 2007, he has established himself as both a seasoned marketing practitioner and an influential trainer, having successfully cultivated over 10,000 individuals and SMEs in building their online presence over the past 9 years. As an HRDCorp Certified Trainer and eUsahawan Certified Trainer, Calvyn brings a wealth of industry certifications to his teaching practice, including Microsoft Advertising Certified Professional, Google Ads Search Certified, and Canva Certified Teacher Essential. His extensive training portfolio encompasses over 5,000 hours of training delivery across 600+ training sessions, demonstrating his commitment to empowering businesses through digital transformation. His expertise spans the full spectrum of digital marketing, including social media marketing and advertising, email marketing, lead generation, website marketing, sales funnels, search engine marketing (SEM), and search engine optimization (SEO). Calvyn's training methodology is characterized by interactive presentations, engaging group activities, and practical business coaching that translates theory into actionable strategies. His course offerings include comprehensive programs such as Digital Marketing Zero To Hero, eUsahawan Course, Ecommerce Zero To Hero, Personal Branding & Digital Marketing, WordPress For Business, and specialized workshops on sales funnels, content strategies, and traffic generation. He also facilitates corporate events and team building activities, making him a versatile resource for organizational development. With a solid academic foundation including a Diploma and Degree in Information Systems from Tunku Abdul Rahman University, combined with 13 years of experience in IT distribution and enterprise computing, Calvyn uniquely bridges technical expertise with marketing acumen. His multilingual capabilities in Malay, English, and Chinese enable him to connect with diverse audiences across Malaysia. Calvyn's practical experience in online marketing, affiliate marketing, drop shipping, and ecommerce, coupled with his consultation services on digital transformation, positions him as a trusted advisor for businesses seeking to elevate their digital presence and achieve sustainable growth in the competitive online marketplace.

5 Courses

English, Chinese, Malay

20 Years

( 0 ratings )

( 0 reviews )

Instructor Reviews

Navin Manghan Dewandas

Digital Transformation & Legal Training Expert

"Gained a lot of knowledge from the trainer!"

"It helps me to understand and deepen my knowledge especially on the Data Protection in Malaysia (PDPA)."

FAQ

Frequently Asked Questions About This Course

What will I learn in this Marketing and Branding for Higher Education course?

What are the prerequisites for this course?

Who is this course designed for?

How is this course different from general marketing courses?

What teaching methods are used in this course?

Will I receive a certificate upon completion?

What practical skills will I be able to apply immediately after the course?

Where is the training conducted?

Can international participants join this course?

What is the difference between public, corporate, and training provider pricing?

Do I have to pay right away?

I just enrolled in an intake. Does that mean I can attend the course on that date?

What happens if quorum for an intake is not reached?

Why should you attend?

What you'll learn

Design and execute impactful social media and influencer marketing campaigns
Utilize data-driven strategies to optimize marketing campaigns and improve lead generation
Implement effective content marketing and digital storytelling techniques across various platforms
Develop a comprehensive understanding of marketing and branding principles specific to higher education
Create a strong brand identity that resonates with target audiences and differentiates the institution
Craft compelling video content and virtual experiences to showcase campus life
Implement cross-departmental collaboration strategies for cohesive marketing efforts
Develop skills in evaluating marketing performance and conducting brand audits for continuous improvement

End of Day 2