ECO957

Complete E-commerce Development & Digital Marketing Course

Q: What will I learn in this E-commerce course?

This comprehensive course covers all essential aspects of e-commerce including revenue models, building web presence through online marketing, electronic portals and marketplaces, legal and ethical issues, payment systems, and software/hardware requirements. You'll also learn about customer segmentation, branding, pricing strategies, marketing approaches, and how to scale your business using cloud computing and DevOps.

Q: What are the prerequisites for this course?

This is a beginner-level course requiring a graduate-level qualification. No prior e-commerce experience is necessary, making it perfect for entry-level professionals, engineers, and mid-level managers looking to understand e-commerce fundamentals from both technical and business perspectives.

Q: How long is this course and what teaching methods are used?

This is an intensive 1-day course that uses a variety of engaging teaching methodologies including lectures, slides, case studies, hands-on labs, group discussions, and Q&A sessions to ensure comprehensive learning and practical application of e-commerce concepts.

Q: Who should attend this E-commerce course?

This course is ideal for entry-level professionals, engineers, and mid-level managers who want to understand e-commerce from both technical and business perspectives. It's perfect for those looking to start an online business, transition into e-commerce roles, or enhance their understanding of digital commerce fundamentals.

Q: Will I receive a certificate upon completion?

This course does not include a formal certification. However, you will gain comprehensive knowledge and practical skills in e-commerce that will be valuable for starting or running an online business successfully.

Q: What practical skills will I gain from this course?

You'll develop practical skills in building web presence, selecting appropriate payment systems, understanding legal and tax requirements, optimizing logistics and support activities, identifying suitable software and hardware solutions, and implementing effective marketing strategies for e-commerce platforms.

Q: How will this course help me in my career or business?

This course provides the foundational knowledge necessary to start or run an online business successfully. You'll understand different revenue models, learn to navigate legal and ethical considerations, master customer segmentation and pricing strategies, and gain insights into scaling operations using modern technologies like cloud computing and DevOps.

Q: Where is the training conducted?

Our online trainings are conducted usually using Zoom or Google Meet. Our physical trainings are normally held in Common Ground, Bangsar South .

Q: Can international participants join this course?

Please check the Available in section to see which countries the course is available in. If your country is not listed, please contact us.

Q: What is the difference between public, corporate, and training provider pricing?

Public pricing : applies for individuals signing up from different companies. Corporate pricing : applies if a company wants to have an intake for its employees only. Training provider pricing : applies only for other training providers looking to hire our trainers and use our content. Our content has a licensing fee.

This course offers a comprehensive overview of e-commerce from both a technical and business perspective. It covers everything from revenue models to software requirements and payment systems. The course provides attendees with the knowledge necessary to start or run an online business successfully.

Available in:
Malaysia

Face-to-Face Jul 27, 2026 9:00 AM - 5:00 PM Calvyn Lee

Created: February 3rd 2021, 4:53 PM MYT Last Modified: July 18th 2026, 6:00 AM MYT

updated

beginner

We price match

Public Pricing

MYR 1750

Corporate Pricing

Pax:

Training Fees: MYR 6500/day

Total Fees: MYR 6500 ++

Training Provider Pricing

Pax:

Training Fees: MYR 2400/day

Material Fees: MYR 400

Total Fees: MYR 2800 ++

Features

1 day

8 modules

15 intakes

English

Technical: 25 pax

Target Audience

students

engineers

managers

Methodologies

lecture

slides

labs

case studies

group discussion

q&A

Subsidies

What you'll learn

Understand the stages of e-commerce
Learn how to build a web presence through online marketing and advertising
Learn about electronic portals and marketplaces
Gain knowledge on legal, ethical, and tax issues surrounding e-commerce
Identify different revenue models for an e-commerce platform
Explore various payment systems available for e-commerce
Understand how to optimise purchasing, logistics, and other support activities in an e-commerce environment
Discover software and hardware requirements for running an e-commerce platform

Why should you attend?

This course is designed to provide an in-depth understanding of e-commerce and its various components. It covers topics such as revenue models, building a web presence, legal and ethical issues, payment systems, and software and hardware requirements for e-commerce. Participants will also learn about the evolution of e-commerce systems and models, customer segmentation, branding, pricing strategies, major marketing strategies and issues, and scaling their business using cloud computing and DevOps.

Course Syllabus

Day 1

Module 1

Module 2

Short Break

15 mins

Module 3

Module 4

Recap and Q&A

15 mins

Lunch

1 hour

Module 5

Module 6

Short Break

15 mins

Module 7

Module 8

Recap and Q&A

15 mins

End of Day 1

Ratings and Reviews

( 5 ratings )

100%

( 5 reviews )

Instructor

Dr. Esther Suria Kala ICT & Cybersecurity Training Expert

Trainer Profile

TTT Certificate

Dr. Esther Suria Kala is a highly accomplished ICT consultant and corporate trainer with nearly 30 years of extensive experience in information technology, project management, and organizational development. As the founder of Angel Software Solutions, she has established herself as a versatile and dedicated professional who delivers cutting-edge training solutions across Malaysia and internationally.

Her academic credentials are exceptional, including a PhD in Psychology with a focus on Human Behaviour and Human Resources, an MBA in Finance, and degrees in both Computer Science and Human Resources. Currently pursuing a second PhD in IT Information Security, Dr. Esther demonstrates an unwavering commitment to continuous learning and staying at the forefront of technological advancement. Her educational foundation is complemented by an impressive array of professional certifications, including Microsoft Certified Trainer (MCT), CISSP, ITIL, SAP Certified Associate, Certified Cyber Security Professional, Data Scientist, AI Engineering, and ECBA certifications.

Dr. Esther's technical expertise spans an extensive range of domains, from traditional programming languages like Java, C++, and PHP to modern technologies including Python, AI coding, machine learning, RPA, and IR 4.0 microservices. She is proficient in database management systems including Microsoft SQL Server and Oracle, web development frameworks, and enterprise solutions like SAP Crystal Reports and SharePoint Server. Her knowledge extends to cybersecurity, ethical hacking, network administration, and data analytics, making her uniquely qualified to address both technical and strategic business challenges.

As a trainer, Dr. Esther excels in bridging the gap between technical complexity and practical application. She delivers comprehensive training programs for both IT and non-IT professionals, covering everything from software development and cloud computing to soft skills such as digital marketing, business analysis, customer service, and project management. Her ability to communicate effectively in both English and Bahasa Malaysia enables her to connect with diverse audiences across different organizational levels.

Her impressive client portfolio includes leading organizations such as Maybank, Telekom Malaysia, Malaysian Airlines, Tenaga Nasional Berhad, Bank Negara, Ministry of Education, Ministry of Finance, and numerous multinational corporations. This extensive experience across banking, telecommunications, government, aviation, and technology sectors demonstrates her adaptability and deep understanding of varied industry requirements. Recognized with the Outstanding Achievement Award in Information Technology from University Malaya in 2013, Dr. Esther continues to empower organizations through innovative training solutions that drive digital transformation and professional excellence.

225 Courses

English, Malay, Hindi, German, Tamil

30 Years

( 0 ratings )

( 0 reviews )

Instructor

Calvyn Lee Digital Marketing Trainer & Strategist

Trainer Profile

TTT Certificate

TTT Accreditation

Calvyn Lee is a Google Recommended Digital Marketing Trainer based in Penang, Malaysia, with 20 years of comprehensive professional experience spanning IT infrastructure, telecommunications, enterprise computing, and digital marketing education. Since 2007, he has established himself as both a seasoned marketing practitioner and an influential trainer, having successfully cultivated over 10,000 individuals and SMEs in building their online presence over the past 9 years. As an HRDCorp Certified Trainer and eUsahawan Certified Trainer, Calvyn brings a wealth of industry certifications to his teaching practice, including Microsoft Advertising Certified Professional, Google Ads Search Certified, and Canva Certified Teacher Essential. His extensive training portfolio encompasses over 5,000 hours of training delivery across 600+ training sessions, demonstrating his commitment to empowering businesses through digital transformation. His expertise spans the full spectrum of digital marketing, including social media marketing and advertising, email marketing, lead generation, website marketing, sales funnels, search engine marketing (SEM), and search engine optimization (SEO). Calvyn's training methodology is characterized by interactive presentations, engaging group activities, and practical business coaching that translates theory into actionable strategies. His course offerings include comprehensive programs such as Digital Marketing Zero To Hero, eUsahawan Course, Ecommerce Zero To Hero, Personal Branding & Digital Marketing, WordPress For Business, and specialized workshops on sales funnels, content strategies, and traffic generation. He also facilitates corporate events and team building activities, making him a versatile resource for organizational development. With a solid academic foundation including a Diploma and Degree in Information Systems from Tunku Abdul Rahman University, combined with 13 years of experience in IT distribution and enterprise computing, Calvyn uniquely bridges technical expertise with marketing acumen. His multilingual capabilities in Malay, English, and Chinese enable him to connect with diverse audiences across Malaysia. Calvyn's practical experience in online marketing, affiliate marketing, drop shipping, and ecommerce, coupled with his consultation services on digital transformation, positions him as a trusted advisor for businesses seeking to elevate their digital presence and achieve sustainable growth in the competitive online marketplace.

5 Courses

English, Chinese, Malay

20 Years

( 0 ratings )

( 0 reviews )

Instructor

Alex Lim Siu King Digital Marketing & Leadership Trainer

Trainer Profile

TTT Certificate

TTT Accreditation

Alex Lim Siu King is an accomplished Consultant and Trainer with over a decade of specialized experience in digital marketing, leadership development, and communication training. As an HRDC Certified Trainer with professional certifications in Digital Marketing and Alibaba GDT Online Teacher's Training, Alex brings a unique blend of practical industry experience and pedagogical expertise to every training engagement. With over 1000+ hours of training delivery, he has established himself as a trusted partner for technology, creative, and industrial companies seeking to enhance their team capabilities. Alex's professional journey spans multiple dynamic industries, including video production, digital marketing, public relations, and game development. This diverse background enables him to connect authentically with training participants across various sectors and deliver highly relevant, practical insights. His ability to integrate real-world examples from his extensive consulting work makes his training programs particularly impactful and immediately applicable to workplace challenges. Currently serving as an Associate Trainer at Core Apex Training since 2018, Alex develops custom training programs tailored to specific organizational objectives, covering leadership, communication, digital marketing, and AI integration. His expertise in gamification and innovative teaching methodologies creates engaging learning experiences that drive measurable results. He has conducted specialized Facebook Marketing Training programs for prestigious initiatives including the Alibaba GET Global Challenge and HEARTS program, demonstrating his capability to deliver high-stakes training for international audiences. Alex's strategic marketing leadership is evidenced by his role as VP of Marketing at iCandy Interactive, where he led international marketing and PR efforts across multiple studios for eight years. He successfully trained and mentored team members into senior positions, showcasing his commitment to developing talent and building high-performing teams. His concurrent consulting work with Gempak Games and previous role at Kasagi Labo further demonstrate his versatility in applying his expertise across different organizational contexts. As a recognized industry speaker, Alex has presented at prominent events including Level Up KL, Blockchain Gamer Connects Hong Kong, Malaysia Blockchain Week, and Intrigue MAdVerse KL. His multilingual capabilities in English, Malay, and Mandarin enable him to effectively engage diverse audiences across the Asia-Pacific region, making him an invaluable asset for organizations seeking comprehensive training solutions that drive digital transformation and organizational excellence.

11 Courses

English, Malay

16 Years

( 0 ratings )

( 0 reviews )

Instructor

Sasitharan Sreedaran Digital Transformation & AI Training Specialist

Trainer Profile

Ts. Sasitharan Sreedaran is a distinguished Professional Technologist and HRD Corp Accredited Corporate Trainer with over 16 years of comprehensive experience in transforming organizational performance through innovative training solutions. Recognized as one of Malaysia's Successful People in 2021 by Britishpedia, Sasitharan brings a unique blend of technical engineering expertise and advanced business acumen to his training programs, holding a BEng (Hons) Mechanical with First Class Honours from the University of Hertfordshire and a Master of International Business with Distinction from European International University, France. As a results-driven corporate trainer, Sasitharan specializes in cutting-edge domains including Generative Artificial Intelligence, Digital Marketing, Digital Transformation, and Digital Entrepreneurship. His expertise spans across E-Commerce Management, Leadership Development, Strategic Management, and Business Branding, making him a versatile training professional capable of addressing diverse organizational needs. With certifications as a Certified Digital Transformation Professional (CDTP), Certified AI Digital Marketer, ICDL Certified Digital Marketing Professional, and Six Sigma Yellow Belt Professional, he combines theoretical knowledge with practical industry insights to deliver impactful learning experiences. Throughout his 16-year career, Sasitharan has served as a private teacher, part-time lecturer, and corporate trainer across various industries both locally and internationally. His 15 years as a marketing consultant for manpower companies, universities, education centers, and the retail industry have equipped him with deep understanding of market dynamics and organizational challenges. For over 11 years, he has specialized in digital marketing, entrepreneurship, advertising, and training academy operations, while dedicating 9 years specifically to corporate training in business management and entrepreneurship. Sasitharan's training philosophy centers on synthesizing personnel, management, and operations decisions to align organizational goals with core values and visions. His creative approach, combined with an exceptional work ethic, enables him to design and deploy training programs that drive measurable performance improvements. As a NIOSH Certified Trainer and HRD Corp Accredited Trainer, he consistently promotes excellence and motivates employees across diverse cultural contexts, making him an invaluable asset for organizations seeking transformative learning solutions in the digital age.

3 Courses

English, Malay, Tamil

16 Years

( 0 ratings )

( 0 reviews )

Course Reviews

"Being from a marketing background and working in the e-commerce business, this course helped me grasp why digital marketing is so important. This course will teach you the fundamentals of E-commerce."

"They do an excellent job of teaching all of the essentials to get you started as well as providing a comprehensive overview of the field and all of its alternatives."

"I attended this course to improve my Ecommerce expertise so that I could train my employees. With a professional trainer and the right hand. I've gotten what I wanted."

"I really enjoy the course and the material. The knowledge is exactly what I want to learn, and the instructor is quite good. It is worth it to take this course."

"Good course and great trainer who is very simple to deal with. Highly knowledgeable about current industry trends"

FAQ

Frequently Asked Questions About This Course

What will I learn in this E-commerce course?

What are the prerequisites for this course?

How long is this course and what teaching methods are used?

Who should attend this E-commerce course?

Will I receive a certificate upon completion?

What practical skills will I gain from this course?

How will this course help me in my career or business?

Where is the training conducted?

Can international participants join this course?

What is the difference between public, corporate, and training provider pricing?

Do I have to pay right away?

I just enrolled in an intake. Does that mean I can attend the course on that date?

What happens if quorum for an intake is not reached?

Why should you attend?

What you'll learn

Understand the stages of e-commerce
Learn how to build a web presence through online marketing and advertising
Learn about electronic portals and marketplaces
Gain knowledge on legal, ethical, and tax issues surrounding e-commerce
Identify different revenue models for an e-commerce platform
Explore various payment systems available for e-commerce
Understand how to optimise purchasing, logistics, and other support activities in an e-commerce environment
Discover software and hardware requirements for running an e-commerce platform

Course Syllabus

Day 1

Module 1

Module 2

Short Break

15 mins

Module 3

Module 4

Recap and Q&A

15 mins

Lunch

1 hour

Module 5

Module 6

Short Break

15 mins

Module 7

Module 8

Recap and Q&A

15 mins

End of Day 1

Course Reviews

"They do an excellent job of teaching all of the essentials to get you started as well as providing a comprehensive overview of the field and all of its alternatives."

"I attended this course to improve my Ecommerce expertise so that I could train my employees. With a professional trainer and the right hand. I've gotten what I wanted."

"I really enjoy the course and the material. The knowledge is exactly what I want to learn, and the instructor is quite good. It is worth it to take this course."

"Good course and great trainer who is very simple to deal with. Highly knowledgeable about current industry trends"

We price match