Digital Marketing & Analytics for Retail & E-commerce Training

Elevate your digital marketing prowess with our expert-designed course. Learn cutting-edge techniques for SEO, lead generation, content marketing, landing pages optimization, email campaigns, mobile advertising strategies, and leverage data science using R for unparalleled insights into retail & e-commerce.

intermediate
Digital Marketing & Analytics for Retail & E-commerce
We price match

Public Pricing

MYR 8750

Corporate Pricing

Pax:

Training Fees: MYR 6500/day
Total Fees: MYR 32500 ++

Training Provider Pricing

Pax:

Training Fees: MYR 2800/day
Material Fees: MYR 600
Total Fees: MYR 14600 ++

Features

5 days
40 modules
English
Technical: 25 pax

Target Audience

students
engineers
managers
executives

Methodologies

lecture
slides
labs
case studies
group discussion
q&A

Subsidies

HRDC Claimable logo

What you'll learn

  • Develop expertise in SEO practices to increase online visibility.
  • Apply data science principles using R language for robust retail & e-commerce analytics.
  • Learn to use tools for email marketing, social media management and web analytics.
  • Gain practical experience through hands-on exercises in defining marketing goals.
  • Understand the fundamentals of digital marketing across various platforms.
  • Master lead generation techniques including the creation of buyer personas and sales funnels.
  • Optimize websites for maximum user engagement and conversion rates.
  • Acquire skills in customer segmentation and market basket analysis to drive business decisions.

Why should you attend?

Dive into the dynamic world of digital marketing and analytics tailored for retail and e-commerce, where you'll explore a plethora of strategies and tools designed to captivate and convert your online audience. This course offers an in-depth look at the essentials of digital marketing, including email marketing, social media, web analytics, and the creation of compelling content. You'll learn how to generate leads by understanding the six pillars of digital lead generation, creating buyer personas, designing sales funnels, and crafting unique value propositions. Optimize your website through effective content architecture, sitemap development, user data capture via web forms, and strategic calls to action. Master Search Engine Optimization (SEO) techniques such as keyword research, on-page optimization, and link building to enhance your online visibility. The course also provides hands-on exercises that enable you to apply what you've learned by defining lead generation goals and analyzing social media presence. Embrace the power of R language for data analysis in retail and e-commerce settings by learning its basics, writing functions, regression analysis, working with vectors, matrices, arrays, lists, data frames, statistical analysis, linear algebra operations, and customer segmentation techniques. Lastly, delve into advanced topics like market basket analysis and choice modeling to understand customer behavior patterns.

Course Syllabus

Day 1 - Digital Marketing Fundamentals
Module 1
Module 2
Short Break
15 mins
Module 3
Module 4
Recap and Q&A
15 mins
Lunch
1 hour
Module 5
Module 6
Short Break
15 mins
Module 7
Module 8
Recap and Q&A
15 mins
End of Day 1
Day 2 - Website Optimization & SEO
Module 9
Module 10
Short Break
15 mins
Module 11
Module 12
Recap and Q&A
15 mins
Lunch
1 hour
Module 13
Module 14
Short Break
15 mins
Module 15
Module 16
Recap and Q&A
15 mins
End of Day 2
Day 3 - Content & Social Media
Module 17
Module 18
Short Break
15 mins
Module 19
Module 20
Recap and Q&A
15 mins
Lunch
1 hour
Module 21
Module 22
Short Break
15 mins
Module 23
Module 24
Recap and Q&A
15 mins
End of Day 3
Day 4 - Email & Mobile Marketing
Module 25
Module 26
Short Break
15 mins
Module 27
Module 28
Recap and Q&A
15 mins
Lunch
1 hour
Module 29
Module 30
Short Break
15 mins
Module 31
Module 32
Recap and Q&A
15 mins
End of Day 4
Day 5 - R Programming Basics
Module 33
Module 34
Short Break
15 mins
Module 35
Module 36
Recap and Q&A
15 mins
Lunch
1 hour
Module 37
Module 38
Short Break
15 mins
Module 39
Module 40
Recap and Q&A
15 mins
End of Day 5

Instructor

Loading...
Calvyn Lee Digital Marketing Trainer & Strategist
Trainer Profile
Trainer Profile
TTT Certificate
TTT Certificate
TTT Accreditation
TTT Accreditation
Calvyn Lee is a Google Recommended Digital Marketing Trainer based in Penang, Malaysia, with 20 years of comprehensive professional experience spanning IT infrastructure, telecommunications, enterprise computing, and digital marketing education. Since 2007, he has established himself as both a seasoned marketing practitioner and an influential trainer, having successfully cultivated over 10,000 individuals and SMEs in building their online presence over the past 9 years. As an HRDCorp Certified Trainer and eUsahawan Certified Trainer, Calvyn brings a wealth of industry certifications to his teaching practice, including Microsoft Advertising Certified Professional, Google Ads Search Certified, and Canva Certified Teacher Essential. His extensive training portfolio encompasses over 5,000 hours of training delivery across 600+ training sessions, demonstrating his commitment to empowering businesses through digital transformation. His expertise spans the full spectrum of digital marketing, including social media marketing and advertising, email marketing, lead generation, website marketing, sales funnels, search engine marketing (SEM), and search engine optimization (SEO). Calvyn's training methodology is characterized by interactive presentations, engaging group activities, and practical business coaching that translates theory into actionable strategies. His course offerings include comprehensive programs such as Digital Marketing Zero To Hero, eUsahawan Course, Ecommerce Zero To Hero, Personal Branding & Digital Marketing, WordPress For Business, and specialized workshops on sales funnels, content strategies, and traffic generation. He also facilitates corporate events and team building activities, making him a versatile resource for organizational development. With a solid academic foundation including a Diploma and Degree in Information Systems from Tunku Abdul Rahman University, combined with 13 years of experience in IT distribution and enterprise computing, Calvyn uniquely bridges technical expertise with marketing acumen. His multilingual capabilities in Malay, English, and Chinese enable him to connect with diverse audiences across Malaysia. Calvyn's practical experience in online marketing, affiliate marketing, drop shipping, and ecommerce, coupled with his consultation services on digital transformation, positions him as a trusted advisor for businesses seeking to elevate their digital presence and achieve sustainable growth in the competitive online marketplace.
5 Courses
English, Chinese, Malay
20 Years

Instructor

Loading...
Alex Lim Siu King Digital Marketing & Leadership Trainer
Trainer Profile
Trainer Profile
TTT Certificate
TTT Certificate
TTT Accreditation
TTT Accreditation
Alex Lim Siu King is an accomplished Consultant and Trainer with over a decade of specialized experience in digital marketing, leadership development, and communication training. As an HRDC Certified Trainer with professional certifications in Digital Marketing and Alibaba GDT Online Teacher's Training, Alex brings a unique blend of practical industry experience and pedagogical expertise to every training engagement. With over 1000+ hours of training delivery, he has established himself as a trusted partner for technology, creative, and industrial companies seeking to enhance their team capabilities. Alex's professional journey spans multiple dynamic industries, including video production, digital marketing, public relations, and game development. This diverse background enables him to connect authentically with training participants across various sectors and deliver highly relevant, practical insights. His ability to integrate real-world examples from his extensive consulting work makes his training programs particularly impactful and immediately applicable to workplace challenges. Currently serving as an Associate Trainer at Core Apex Training since 2018, Alex develops custom training programs tailored to specific organizational objectives, covering leadership, communication, digital marketing, and AI integration. His expertise in gamification and innovative teaching methodologies creates engaging learning experiences that drive measurable results. He has conducted specialized Facebook Marketing Training programs for prestigious initiatives including the Alibaba GET Global Challenge and HEARTS program, demonstrating his capability to deliver high-stakes training for international audiences. Alex's strategic marketing leadership is evidenced by his role as VP of Marketing at iCandy Interactive, where he led international marketing and PR efforts across multiple studios for eight years. He successfully trained and mentored team members into senior positions, showcasing his commitment to developing talent and building high-performing teams. His concurrent consulting work with Gempak Games and previous role at Kasagi Labo further demonstrate his versatility in applying his expertise across different organizational contexts. As a recognized industry speaker, Alex has presented at prominent events including Level Up KL, Blockchain Gamer Connects Hong Kong, Malaysia Blockchain Week, and Intrigue MAdVerse KL. His multilingual capabilities in English, Malay, and Mandarin enable him to effectively engage diverse audiences across the Asia-Pacific region, making him an invaluable asset for organizations seeking comprehensive training solutions that drive digital transformation and organizational excellence.
11 Courses
English, Malay
16 Years

Instructor

Loading...
Dave Leong Kuan Yew AI Marketing Strategist & Trainer
Trainer Profile
Trainer Profile
TTT Certificate
TTT Certificate
TTT Accreditation
TTT Accreditation
Dave Leong Kuan Yew, known as AI Dave, is a senior digital marketing professional and HRDC-accredited trainer with over 20 years of comprehensive experience in digital marketing strategy and AI implementation. As the Founder & CEO of 10X Marketing Sdn Bhd, he specializes in transforming businesses through practical, systems-based AI solutions that deliver measurable results. Throughout his distinguished career, Dave has worked with multinational corporations including HSBC and Ogilvy, where he developed deep expertise in AI-powered sales and marketing automation. His professional achievements are remarkable, including driving a 700% growth in digital sales for a global bank and transforming a RM15K investment into a RM775K sales pipeline in just 90 days for a solar energy client. His strategic excellence has been recognized with the CMO Awards Gold Winner in the Finance Category (2018), establishing him as one of Malaysia's top digital strategists. As a trainer, Dave brings exceptional capability-building expertise to corporate learning environments. Formerly the Ex-Lead Trainer for a Canadian AI Certification Program, he has designed and delivered high-impact training programs that enable teams to develop and deploy AI solutions independently. His training excellence is evidenced by 105+ five-star Google reviews with a perfect 100% five-star rating, demonstrating his ability to engage participants and deliver consistently high satisfaction across all workshops. Dave's areas of expertise span AI-powered sales and marketing, strategic AI implementation, and practical business automation. He has led digital and data growth initiatives for more than 9 top-tier banks and insurance companies, bringing sector-specific knowledge to his training programs. His core methodology follows a BUILD-TRAIN-CONNECT framework, where he constructs AI systems, empowers teams through training, and facilitates business growth through established networks. With qualifications including Google AdWords certification, Havas Digital certification, and HRDC accreditation, Dave combines technical proficiency with business acumen. His training approach focuses on practical implementation rather than theoretical concepts, ensuring participants can immediately apply AI solutions to drive operational efficiency and revenue growth in their organizations.
5 Courses
English
22 Years

FAQ

Frequently Asked Questions About This Course

Why should you attend?

Dive into the dynamic world of digital marketing and analytics tailored for retail and e-commerce, where you'll explore a plethora of strategies and tools designed to captivate and convert your online audience. This course offers an in-depth look at the essentials of digital marketing, including email marketing, social media, web analytics, and the creation of compelling content. You'll learn how to generate leads by understanding the six pillars of digital lead generation, creating buyer personas, designing sales funnels, and crafting unique value propositions. Optimize your website through effective content architecture, sitemap development, user data capture via web forms, and strategic calls to action. Master Search Engine Optimization (SEO) techniques such as keyword research, on-page optimization, and link building to enhance your online visibility. The course also provides hands-on exercises that enable you to apply what you've learned by defining lead generation goals and analyzing social media presence. Embrace the power of R language for data analysis in retail and e-commerce settings by learning its basics, writing functions, regression analysis, working with vectors, matrices, arrays, lists, data frames, statistical analysis, linear algebra operations, and customer segmentation techniques. Lastly, delve into advanced topics like market basket analysis and choice modeling to understand customer behavior patterns.


What you'll learn

  • Develop expertise in SEO practices to increase online visibility.
  • Apply data science principles using R language for robust retail & e-commerce analytics.
  • Learn to use tools for email marketing, social media management and web analytics.
  • Gain practical experience through hands-on exercises in defining marketing goals.
  • Understand the fundamentals of digital marketing across various platforms.
  • Master lead generation techniques including the creation of buyer personas and sales funnels.
  • Optimize websites for maximum user engagement and conversion rates.
  • Acquire skills in customer segmentation and market basket analysis to drive business decisions.

Course Syllabus

Day 1 - Digital Marketing Fundamentals
Module 1
Module 2
Short Break
15 mins
Module 3
Module 4
Recap and Q&A
15 mins
Lunch
1 hour
Module 5
Module 6
Short Break
15 mins
Module 7
Module 8
Recap and Q&A
15 mins
End of Day 1
Day 2 - Website Optimization & SEO
Module 9
Module 10
Short Break
15 mins
Module 11
Module 12
Recap and Q&A
15 mins
Lunch
1 hour
Module 13
Module 14
Short Break
15 mins
Module 15
Module 16
Recap and Q&A
15 mins
End of Day 2
Day 3 - Content & Social Media
Module 17
Module 18
Short Break
15 mins
Module 19
Module 20
Recap and Q&A
15 mins
Lunch
1 hour
Module 21
Module 22
Short Break
15 mins
Module 23
Module 24
Recap and Q&A
15 mins
End of Day 3
Day 4 - Email & Mobile Marketing
Module 25
Module 26
Short Break
15 mins
Module 27
Module 28
Recap and Q&A
15 mins
Lunch
1 hour
Module 29
Module 30
Short Break
15 mins
Module 31
Module 32
Recap and Q&A
15 mins
End of Day 4
Day 5 - R Programming Basics
Module 33
Module 34
Short Break
15 mins
Module 35
Module 36
Recap and Q&A
15 mins
Lunch
1 hour
Module 37
Module 38
Short Break
15 mins
Module 39
Module 40
Recap and Q&A
15 mins
End of Day 5
We price match

Public Pricing

MYR 8750

Corporate Pricing

Pax:

Training Fees: MYR 6500/day
Total Fees: MYR 32500 ++

Training Provider Pricing

Pax:

Training Fees: MYR 2800/day
Material Fees: MYR 600
Total Fees: MYR 14600 ++

Features

5 days
40 modules
English
Technical: 25 pax

Target Audience

students
engineers
managers
executives

Methodologies

lecture
slides
labs
case studies
group discussion
q&A

Subsidies

HRDC Claimable logo

Instructors

Loading...
Calvyn Lee Digital Marketing Trainer & Strategist
Trainer Profile
Trainer Profile
TTT Certificate
TTT Certificate
TTT Accreditation
TTT Accreditation
Calvyn Lee is a Google Recommended Digital Marketing Trainer based in Penang, Malaysia, with 20 years of comprehensive professional experience spanning IT infrastructure, telecommunications, enterprise computing, and digital marketing education. Since 2007, he has established himself as both a seasoned marketing practitioner and an influential trainer, having successfully cultivated over 10,000 individuals and SMEs in building their online presence over the past 9 years. As an HRDCorp Certified Trainer and eUsahawan Certified Trainer, Calvyn brings a wealth of industry certifications to his teaching practice, including Microsoft Advertising Certified Professional, Google Ads Search Certified, and Canva Certified Teacher Essential. His extensive training portfolio encompasses over 5,000 hours of training delivery across 600+ training sessions, demonstrating his commitment to empowering businesses through digital transformation. His expertise spans the full spectrum of digital marketing, including social media marketing and advertising, email marketing, lead generation, website marketing, sales funnels, search engine marketing (SEM), and search engine optimization (SEO). Calvyn's training methodology is characterized by interactive presentations, engaging group activities, and practical business coaching that translates theory into actionable strategies. His course offerings include comprehensive programs such as Digital Marketing Zero To Hero, eUsahawan Course, Ecommerce Zero To Hero, Personal Branding & Digital Marketing, WordPress For Business, and specialized workshops on sales funnels, content strategies, and traffic generation. He also facilitates corporate events and team building activities, making him a versatile resource for organizational development. With a solid academic foundation including a Diploma and Degree in Information Systems from Tunku Abdul Rahman University, combined with 13 years of experience in IT distribution and enterprise computing, Calvyn uniquely bridges technical expertise with marketing acumen. His multilingual capabilities in Malay, English, and Chinese enable him to connect with diverse audiences across Malaysia. Calvyn's practical experience in online marketing, affiliate marketing, drop shipping, and ecommerce, coupled with his consultation services on digital transformation, positions him as a trusted advisor for businesses seeking to elevate their digital presence and achieve sustainable growth in the competitive online marketplace.
5 Courses
English, Chinese, Malay
20 Years
Loading...
Alex Lim Siu King Digital Marketing & Leadership Trainer
Trainer Profile
Trainer Profile
TTT Certificate
TTT Certificate
TTT Accreditation
TTT Accreditation
Alex Lim Siu King is an accomplished Consultant and Trainer with over a decade of specialized experience in digital marketing, leadership development, and communication training. As an HRDC Certified Trainer with professional certifications in Digital Marketing and Alibaba GDT Online Teacher's Training, Alex brings a unique blend of practical industry experience and pedagogical expertise to every training engagement. With over 1000+ hours of training delivery, he has established himself as a trusted partner for technology, creative, and industrial companies seeking to enhance their team capabilities. Alex's professional journey spans multiple dynamic industries, including video production, digital marketing, public relations, and game development. This diverse background enables him to connect authentically with training participants across various sectors and deliver highly relevant, practical insights. His ability to integrate real-world examples from his extensive consulting work makes his training programs particularly impactful and immediately applicable to workplace challenges. Currently serving as an Associate Trainer at Core Apex Training since 2018, Alex develops custom training programs tailored to specific organizational objectives, covering leadership, communication, digital marketing, and AI integration. His expertise in gamification and innovative teaching methodologies creates engaging learning experiences that drive measurable results. He has conducted specialized Facebook Marketing Training programs for prestigious initiatives including the Alibaba GET Global Challenge and HEARTS program, demonstrating his capability to deliver high-stakes training for international audiences. Alex's strategic marketing leadership is evidenced by his role as VP of Marketing at iCandy Interactive, where he led international marketing and PR efforts across multiple studios for eight years. He successfully trained and mentored team members into senior positions, showcasing his commitment to developing talent and building high-performing teams. His concurrent consulting work with Gempak Games and previous role at Kasagi Labo further demonstrate his versatility in applying his expertise across different organizational contexts. As a recognized industry speaker, Alex has presented at prominent events including Level Up KL, Blockchain Gamer Connects Hong Kong, Malaysia Blockchain Week, and Intrigue MAdVerse KL. His multilingual capabilities in English, Malay, and Mandarin enable him to effectively engage diverse audiences across the Asia-Pacific region, making him an invaluable asset for organizations seeking comprehensive training solutions that drive digital transformation and organizational excellence.
11 Courses
English, Malay
16 Years
Loading...
Dave Leong Kuan Yew AI Marketing Strategist & Trainer
Trainer Profile
Trainer Profile
TTT Certificate
TTT Certificate
TTT Accreditation
TTT Accreditation
Dave Leong Kuan Yew, known as AI Dave, is a senior digital marketing professional and HRDC-accredited trainer with over 20 years of comprehensive experience in digital marketing strategy and AI implementation. As the Founder & CEO of 10X Marketing Sdn Bhd, he specializes in transforming businesses through practical, systems-based AI solutions that deliver measurable results. Throughout his distinguished career, Dave has worked with multinational corporations including HSBC and Ogilvy, where he developed deep expertise in AI-powered sales and marketing automation. His professional achievements are remarkable, including driving a 700% growth in digital sales for a global bank and transforming a RM15K investment into a RM775K sales pipeline in just 90 days for a solar energy client. His strategic excellence has been recognized with the CMO Awards Gold Winner in the Finance Category (2018), establishing him as one of Malaysia's top digital strategists. As a trainer, Dave brings exceptional capability-building expertise to corporate learning environments. Formerly the Ex-Lead Trainer for a Canadian AI Certification Program, he has designed and delivered high-impact training programs that enable teams to develop and deploy AI solutions independently. His training excellence is evidenced by 105+ five-star Google reviews with a perfect 100% five-star rating, demonstrating his ability to engage participants and deliver consistently high satisfaction across all workshops. Dave's areas of expertise span AI-powered sales and marketing, strategic AI implementation, and practical business automation. He has led digital and data growth initiatives for more than 9 top-tier banks and insurance companies, bringing sector-specific knowledge to his training programs. His core methodology follows a BUILD-TRAIN-CONNECT framework, where he constructs AI systems, empowers teams through training, and facilitates business growth through established networks. With qualifications including Google AdWords certification, Havas Digital certification, and HRDC accreditation, Dave combines technical proficiency with business acumen. His training approach focuses on practical implementation rather than theoretical concepts, ensuring participants can immediately apply AI solutions to drive operational efficiency and revenue growth in their organizations.
5 Courses
English
22 Years

FAQ

Frequently Asked Questions About This Course

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