Digital Marketing & Analytics for Retail & E-commerce
Elevate your digital marketing prowess with our expert-designed course. Learn cutting-edge techniques for SEO, lead generation, content marketing, landing pages optimization, email campaigns, mobile advertising strategies, and leverage data science using R for unparalleled insights into retail & e-commerce.
- Available in:
- Malaysia
- Upcoming intakes:
- Sep 22, 2025
- Sep 29, 2025

Corporate Pricing
Pax:
Training Provider Pricing
Pax:
Features
Subsidies

What you'll learn
- Develop expertise in SEO practices to increase online visibility.
- Apply data science principles using R language for robust retail & e-commerce analytics.
- Learn to use tools for email marketing, social media management and web analytics.
- Gain practical experience through hands-on exercises in defining marketing goals.
- Understand the fundamentals of digital marketing across various platforms.
- Master lead generation techniques including the creation of buyer personas and sales funnels.
- Optimize websites for maximum user engagement and conversion rates.
- Acquire skills in customer segmentation and market basket analysis to drive business decisions.
Why should you attend?
Dive into the dynamic world of digital marketing and analytics tailored for retail and e-commerce, where you'll explore a plethora of strategies and tools designed to captivate and convert your online audience. This course offers an in-depth look at the essentials of digital marketing, including email marketing, social media, web analytics, and the creation of compelling content. You'll learn how to generate leads by understanding the six pillars of digital lead generation, creating buyer personas, designing sales funnels, and crafting unique value propositions. Optimize your website through effective content architecture, sitemap development, user data capture via web forms, and strategic calls to action. Master Search Engine Optimization (SEO) techniques such as keyword research, on-page optimization, and link building to enhance your online visibility. The course also provides hands-on exercises that enable you to apply what you've learned by defining lead generation goals and analyzing social media presence. Embrace the power of R language for data analysis in retail and e-commerce settings by learning its basics, writing functions, regression analysis, working with vectors, matrices, arrays, lists, data frames, statistical analysis, linear algebra operations, and customer segmentation techniques. Lastly, delve into advanced topics like market basket analysis and choice modeling to understand customer behavior patterns.
Course Syllabus
Day 1 - Digital Marketing Fundamentals
Short Break
15 minsShort Break
15 minsRecap and Q&A
15 minsLunch
1 hourShort Break
15 minsShort Break
15 minsShort Break
15 minsRecap and Q&A
15 minsEnd of Day 1
Day 2 - Website Optimization & SEO
Short Break
15 minsShort Break
15 minsRecap and Q&A
15 minsLunch
1 hourShort Break
15 minsShort Break
15 minsShort Break
15 minsRecap and Q&A
15 minsEnd of Day 2
Day 3 - Content & Social Media
Short Break
15 minsShort Break
15 minsRecap and Q&A
15 minsLunch
1 hourShort Break
15 minsShort Break
15 minsShort Break
15 minsRecap and Q&A
15 minsEnd of Day 3
Day 4 - Email & Mobile Marketing
Short Break
15 minsShort Break
15 minsRecap and Q&A
15 minsLunch
1 hourShort Break
15 minsShort Break
15 minsShort Break
15 minsRecap and Q&A
15 minsEnd of Day 4
Day 5 - R Programming Basics
Short Break
15 minsShort Break
15 minsRecap and Q&A
15 minsLunch
1 hourShort Break
15 minsShort Break
15 minsShort Break
15 minsRecap and Q&A
15 minsEnd of Day 5
Ratings and Reviews
Instructor
Tarun Sukhani is a distinguished professional trainer and consultant with nearly 30 years of experience in the IT and business sectors, having worked internationally across AMER, APAC, and EMEA. His expertise spans a wide array of domains such as Agile methodologies (Scrum, SAFe, Kanban), enterprise architecture frameworks like TOGAF and COBIT, IT service management standards including ITIL and ISO27001, as well as cybersecurity certifications like CISO and CISSP. Tarun's proficiency extends to project management frameworks such as PRINCE2 and PMP, along with cutting-edge technologies in Big Data analytics using Hadoop and Spark, data science with Python or R, and data visualization tools like Tableau. Tarun has held numerous senior development and executive roles including CIO/CTO positions where he managed large-scale IT operations for multinational corporations such as Dell, AMD, and Experian. His leadership skills have been instrumental in enhancing business operations across various functions including HR, Finance, Operations, Sales, Risk Management, Engineering/Manufacturing, and Accounting. He has also contributed significantly to regional conglomerates like Indra in the Asia Pacific region. A passionate educator at heart, Tarun has facilitated training workshops throughout Asia Pacific countries such as Malaysia, Indonesia, Philippines, Thailand, and Singapore. His training sessions cover a broad spectrum of topics from project management to strategic leadership and soft skills development. Additionally, he specializes in advanced technical subjects like software architecture design patterns for reactive microservices architectures on cloud platforms. Tarun's academic credentials are equally impressive; he graduated summa cum laude with an MSc in Information Systems and an MBA in Finance and Operations Management from Loyola University Chicago. He holds multiple Bachelor's degrees in Biology, Math & Computer Science alongside Business Administration. Further enriching his knowledge base are certifications as an Agile/Scrum trainer; Java/.NET programmer; Machine Learning specialist; InfoSec expert; Business Intelligence professional; complemented by advanced studies in AI & Blockchain from prestigious institutions like MIT & Stanford. His client portfolio includes renowned organizations such as Western Digital/Sandisk for machine learning product management projects; Singtel & CIMB for agile product development initiatives; Tenaga Nasional & JPJ for agile project management engagements among others. Tarun's dynamic approach combined with his deep-rooted passion for developing people makes him a sought-after speaker at international conferences where he shares insights on digital transformation strategies.
Minimum Qualification
Target Audience
Methodologies
FAQs
- Public pricing: applies for individuals signing up from different companies.
- Corporate pricing: applies if a company wants to have an intake for its employees only.
- Training provider pricing: applies only for other training providers looking to hire our trainers and use our content. Our content has a licensing fee.
Why should you attend?
Dive into the dynamic world of digital marketing and analytics tailored for retail and e-commerce, where you'll explore a plethora of strategies and tools designed to captivate and convert your online audience. This course offers an in-depth look at the essentials of digital marketing, including email marketing, social media, web analytics, and the creation of compelling content. You'll learn how to generate leads by understanding the six pillars of digital lead generation, creating buyer personas, designing sales funnels, and crafting unique value propositions. Optimize your website through effective content architecture, sitemap development, user data capture via web forms, and strategic calls to action. Master Search Engine Optimization (SEO) techniques such as keyword research, on-page optimization, and link building to enhance your online visibility. The course also provides hands-on exercises that enable you to apply what you've learned by defining lead generation goals and analyzing social media presence. Embrace the power of R language for data analysis in retail and e-commerce settings by learning its basics, writing functions, regression analysis, working with vectors, matrices, arrays, lists, data frames, statistical analysis, linear algebra operations, and customer segmentation techniques. Lastly, delve into advanced topics like market basket analysis and choice modeling to understand customer behavior patterns.
What you'll learn
- Develop expertise in SEO practices to increase online visibility.
- Apply data science principles using R language for robust retail & e-commerce analytics.
- Learn to use tools for email marketing, social media management and web analytics.
- Gain practical experience through hands-on exercises in defining marketing goals.
- Understand the fundamentals of digital marketing across various platforms.
- Master lead generation techniques including the creation of buyer personas and sales funnels.
- Optimize websites for maximum user engagement and conversion rates.
- Acquire skills in customer segmentation and market basket analysis to drive business decisions.
Course Syllabus
Day 1 - Digital Marketing Fundamentals
Short Break
15 minsShort Break
15 minsRecap and Q&A
15 minsLunch
1 hourShort Break
15 minsShort Break
15 minsShort Break
15 minsRecap and Q&A
15 minsEnd of Day 1
Day 2 - Website Optimization & SEO
Short Break
15 minsShort Break
15 minsRecap and Q&A
15 minsLunch
1 hourShort Break
15 minsShort Break
15 minsShort Break
15 minsRecap and Q&A
15 minsEnd of Day 2
Day 3 - Content & Social Media
Short Break
15 minsShort Break
15 minsRecap and Q&A
15 minsLunch
1 hourShort Break
15 minsShort Break
15 minsShort Break
15 minsRecap and Q&A
15 minsEnd of Day 3
Day 4 - Email & Mobile Marketing
Short Break
15 minsShort Break
15 minsRecap and Q&A
15 minsLunch
1 hourShort Break
15 minsShort Break
15 minsShort Break
15 minsRecap and Q&A
15 minsEnd of Day 4
Day 5 - R Programming Basics
Short Break
15 minsShort Break
15 minsRecap and Q&A
15 minsLunch
1 hourShort Break
15 minsShort Break
15 minsShort Break
15 minsRecap and Q&A
15 minsEnd of Day 5
Corporate Pricing
Pax:
Training Provider Pricing
Pax:
Features
Subsidies

Ratings and Reviews
Instructor
Tarun Sukhani is a distinguished professional trainer and consultant with nearly 30 years of experience in the IT and business sectors, having worked internationally across AMER, APAC, and EMEA. His expertise spans a wide array of domains such as Agile methodologies (Scrum, SAFe, Kanban), enterprise architecture frameworks like TOGAF and COBIT, IT service management standards including ITIL and ISO27001, as well as cybersecurity certifications like CISO and CISSP. Tarun's proficiency extends to project management frameworks such as PRINCE2 and PMP, along with cutting-edge technologies in Big Data analytics using Hadoop and Spark, data science with Python or R, and data visualization tools like Tableau. Tarun has held numerous senior development and executive roles including CIO/CTO positions where he managed large-scale IT operations for multinational corporations such as Dell, AMD, and Experian. His leadership skills have been instrumental in enhancing business operations across various functions including HR, Finance, Operations, Sales, Risk Management, Engineering/Manufacturing, and Accounting. He has also contributed significantly to regional conglomerates like Indra in the Asia Pacific region. A passionate educator at heart, Tarun has facilitated training workshops throughout Asia Pacific countries such as Malaysia, Indonesia, Philippines, Thailand, and Singapore. His training sessions cover a broad spectrum of topics from project management to strategic leadership and soft skills development. Additionally, he specializes in advanced technical subjects like software architecture design patterns for reactive microservices architectures on cloud platforms. Tarun's academic credentials are equally impressive; he graduated summa cum laude with an MSc in Information Systems and an MBA in Finance and Operations Management from Loyola University Chicago. He holds multiple Bachelor's degrees in Biology, Math & Computer Science alongside Business Administration. Further enriching his knowledge base are certifications as an Agile/Scrum trainer; Java/.NET programmer; Machine Learning specialist; InfoSec expert; Business Intelligence professional; complemented by advanced studies in AI & Blockchain from prestigious institutions like MIT & Stanford. His client portfolio includes renowned organizations such as Western Digital/Sandisk for machine learning product management projects; Singtel & CIMB for agile product development initiatives; Tenaga Nasional & JPJ for agile project management engagements among others. Tarun's dynamic approach combined with his deep-rooted passion for developing people makes him a sought-after speaker at international conferences where he shares insights on digital transformation strategies.
Minimum Qualification
Target Audience
Methodologies
FAQs
- Public pricing: applies for individuals signing up from different companies.
- Corporate pricing: applies if a company wants to have an intake for its employees only.
- Training provider pricing: applies only for other training providers looking to hire our trainers and use our content. Our content has a licensing fee.
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