Digital Commerce & Net Revenue Management

Master cutting-edge digital commerce strategies and net revenue management under expert guidance. Enroll in our specialized training program designed for marketing professionals seeking comprehensive skills in omnichannel optimization, Artificial Intelligence-powered personalization, strategic pricing, and data-driven campaign development for measurable business growth.

new
intermediate
Digital Commerce & Net Revenue Management
We price match

Public Pricing

MYR 1750

Corporate Pricing

Pax:

Training Fees: MYR 6500/day
Total Fees: MYR 6500 ++

Training Provider Pricing

Pax:

Training Fees: MYR 2800
Material Fees: MYR 600
Total Fees: MYR 3400

Features

1 day
7 modules
Full life-time access
English

Subsidies

HRDC Claimable logo

What you'll learn

  • Analyze digital commerce trends and consumer behavior shifts in FMCG markets
  • Optimize digital shelf performance across multiple e-commerce platforms
  • Develop integrated pricing, promotion, and portfolio optimization strategies
  • Apply net revenue management principles to marketing decision-making
  • Execute conversion-focused digital campaigns with performance tracking
  • Implement AI-driven personalization and marketing automation strategies
  • Create strategic action plans aligning digital commerce with revenue goals

Why should you attend?

This comprehensive program equips marketing professionals with advanced digital commerce strategies and net revenue management expertise essential for modern FMCG success. Participants explore the evolving digital landscape, consumer behavior shifts, and emerging technologies including Artificial Intelligence, Augmented Reality, and Internet of Things applications that reshape customer engagement. The curriculum covers digital shelf optimization across major platforms like Amazon, Shopee, and Lazada, while integrating search engine marketing and competitive benchmarking strategies. Advanced data analytics, customer segmentation, and AI-powered personalization techniques enable participants to create targeted campaigns with measurable ROI. The program emphasizes net revenue management fundamentals, strategic pricing models, and promotional effectiveness to balance volume and value objectives. Hands-on exercises throughout each module provide practical application using real Unilever case studies and current market scenarios. Participants develop integrated campaign strategies, conversion optimization tactics, and comprehensive action plans for immediate implementation. The program concludes with strategic integration frameworks that align digital commerce initiatives with net revenue management goals, ensuring sustainable competitive advantage in the digital marketplace.

Course Syllabus

FMCG Digital Commerce Landscape 2025: Trends, projections, and market dynamics
Omnichannel Consumer Journeys: Mapping and integrating online/offline touchpoints
Sustainability & Purpose-Driven Marketing: Environmental messaging and brand authenticity
Emerging Technologies: AI, AR, IoT, and their impact on consumer engagement
Hands-On Exercise: Teams analyze current digital commerce trends and present findings on consumer behavior shifts and marketing implications
Short Break
15 mins
Short Break
15 mins
Recap and Q&A
15 mins
Lunch
1 hour
Short Break
15 mins
Short Break
15 mins
Short Break
15 mins
Recap and Q&A
15 mins
End of Day 1

Instructor

Loading...
Tarun Sukhani Founder & CTO Teaching

Tarun Sukhani is a distinguished professional trainer and consultant with nearly 30 years of experience in the IT and business sectors, having worked internationally across AMER, APAC, and EMEA. His expertise spans a wide array of domains such as Agile methodologies (Scrum, SAFe, Kanban), enterprise architecture frameworks like TOGAF and COBIT, IT service management standards including ITIL and ISO27001, as well as cybersecurity certifications like CISO and CISSP. Tarun's proficiency extends to project management frameworks such as PRINCE2 and PMP, along with cutting-edge technologies in Big Data analytics using Hadoop and Spark, data science with Python or R, and data visualization tools like Tableau. Tarun has held numerous senior development and executive roles including CIO/CTO positions where he managed large-scale IT operations for multinational corporations such as Dell, AMD, and Experian. His leadership skills have been instrumental in enhancing business operations across various functions including HR, Finance, Operations, Sales, Risk Management, Engineering/Manufacturing, and Accounting. He has also contributed significantly to regional conglomerates like Indra in the Asia Pacific region. A passionate educator at heart, Tarun has facilitated training workshops throughout Asia Pacific countries such as Malaysia, Indonesia, Philippines, Thailand, and Singapore. His training sessions cover a broad spectrum of topics from project management to strategic leadership and soft skills development. Additionally, he specializes in advanced technical subjects like software architecture design patterns for reactive microservices architectures on cloud platforms. Tarun's academic credentials are equally impressive; he graduated summa cum laude with an MSc in Information Systems and an MBA in Finance and Operations Management from Loyola University Chicago. He holds multiple Bachelor's degrees in Biology, Math & Computer Science alongside Business Administration. Further enriching his knowledge base are certifications as an Agile/Scrum trainer; Java/.NET programmer; Machine Learning specialist; InfoSec expert; Business Intelligence professional; complemented by advanced studies in AI & Blockchain from prestigious institutions like MIT & Stanford. His client portfolio includes renowned organizations such as Western Digital/Sandisk for machine learning product management projects; Singtel & CIMB for agile product development initiatives; Tenaga Nasional & JPJ for agile project management engagements among others. Tarun's dynamic approach combined with his deep-rooted passion for developing people makes him a sought-after speaker at international conferences where he shares insights on digital transformation strategies.

18 Students
232 Courses
English, Malay, Spanish

Minimum Qualification

undergraduate

Target Audience

entry level
mid level managers
senior managers

Methodologies

lecture
slides
case studies
group assignment
group discussion

Why should you attend?

This comprehensive program equips marketing professionals with advanced digital commerce strategies and net revenue management expertise essential for modern FMCG success. Participants explore the evolving digital landscape, consumer behavior shifts, and emerging technologies including Artificial Intelligence, Augmented Reality, and Internet of Things applications that reshape customer engagement. The curriculum covers digital shelf optimization across major platforms like Amazon, Shopee, and Lazada, while integrating search engine marketing and competitive benchmarking strategies. Advanced data analytics, customer segmentation, and AI-powered personalization techniques enable participants to create targeted campaigns with measurable ROI. The program emphasizes net revenue management fundamentals, strategic pricing models, and promotional effectiveness to balance volume and value objectives. Hands-on exercises throughout each module provide practical application using real Unilever case studies and current market scenarios. Participants develop integrated campaign strategies, conversion optimization tactics, and comprehensive action plans for immediate implementation. The program concludes with strategic integration frameworks that align digital commerce initiatives with net revenue management goals, ensuring sustainable competitive advantage in the digital marketplace.

What you'll learn

  • Analyze digital commerce trends and consumer behavior shifts in FMCG markets
  • Optimize digital shelf performance across multiple e-commerce platforms
  • Develop integrated pricing, promotion, and portfolio optimization strategies
  • Apply net revenue management principles to marketing decision-making
  • Execute conversion-focused digital campaigns with performance tracking
  • Implement AI-driven personalization and marketing automation strategies
  • Create strategic action plans aligning digital commerce with revenue goals

Course Syllabus

FMCG Digital Commerce Landscape 2025: Trends, projections, and market dynamics
Omnichannel Consumer Journeys: Mapping and integrating online/offline touchpoints
Sustainability & Purpose-Driven Marketing: Environmental messaging and brand authenticity
Emerging Technologies: AI, AR, IoT, and their impact on consumer engagement
Hands-On Exercise: Teams analyze current digital commerce trends and present findings on consumer behavior shifts and marketing implications
Short Break
15 mins
Short Break
15 mins
Recap and Q&A
15 mins
Lunch
1 hour
Short Break
15 mins
Short Break
15 mins
Short Break
15 mins
Recap and Q&A
15 mins
End of Day 1
We price match

Public Pricing

MYR 1750

Corporate Pricing

Pax:

Training Fees: MYR 6500/day
Total Fees: MYR 6500 ++

Training Provider Pricing

Pax:

Training Fees: MYR 2800
Material Fees: MYR 600
Total Fees: MYR 3400

Features

1 day
7 modules
Full life-time access
English

Subsidies

HRDC Claimable logo

Instructor

Loading...
Tarun Sukhani Founder & CTO Teaching

Tarun Sukhani is a distinguished professional trainer and consultant with nearly 30 years of experience in the IT and business sectors, having worked internationally across AMER, APAC, and EMEA. His expertise spans a wide array of domains such as Agile methodologies (Scrum, SAFe, Kanban), enterprise architecture frameworks like TOGAF and COBIT, IT service management standards including ITIL and ISO27001, as well as cybersecurity certifications like CISO and CISSP. Tarun's proficiency extends to project management frameworks such as PRINCE2 and PMP, along with cutting-edge technologies in Big Data analytics using Hadoop and Spark, data science with Python or R, and data visualization tools like Tableau. Tarun has held numerous senior development and executive roles including CIO/CTO positions where he managed large-scale IT operations for multinational corporations such as Dell, AMD, and Experian. His leadership skills have been instrumental in enhancing business operations across various functions including HR, Finance, Operations, Sales, Risk Management, Engineering/Manufacturing, and Accounting. He has also contributed significantly to regional conglomerates like Indra in the Asia Pacific region. A passionate educator at heart, Tarun has facilitated training workshops throughout Asia Pacific countries such as Malaysia, Indonesia, Philippines, Thailand, and Singapore. His training sessions cover a broad spectrum of topics from project management to strategic leadership and soft skills development. Additionally, he specializes in advanced technical subjects like software architecture design patterns for reactive microservices architectures on cloud platforms. Tarun's academic credentials are equally impressive; he graduated summa cum laude with an MSc in Information Systems and an MBA in Finance and Operations Management from Loyola University Chicago. He holds multiple Bachelor's degrees in Biology, Math & Computer Science alongside Business Administration. Further enriching his knowledge base are certifications as an Agile/Scrum trainer; Java/.NET programmer; Machine Learning specialist; InfoSec expert; Business Intelligence professional; complemented by advanced studies in AI & Blockchain from prestigious institutions like MIT & Stanford. His client portfolio includes renowned organizations such as Western Digital/Sandisk for machine learning product management projects; Singtel & CIMB for agile product development initiatives; Tenaga Nasional & JPJ for agile project management engagements among others. Tarun's dynamic approach combined with his deep-rooted passion for developing people makes him a sought-after speaker at international conferences where he shares insights on digital transformation strategies.

18 Students
232 Courses
English, Malay, Spanish

Minimum Qualification

undergraduate

Target Audience

entry level
mid level managers
senior managers

Methodologies

lecture
slides
case studies
group assignment
group discussion
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