DCN660

Data Science/Big Data Data Science Data Analytics

Digital Commerce & Net Revenue Management

Q: What will I learn in this Digital Commerce & Net Revenue Management course?

You will master advanced digital commerce strategies and net revenue management techniques specifically for FMCG markets. The course covers digital shelf optimization across platforms like Amazon, Shopee, and Lazada, AI-powered personalization, strategic pricing models, data analytics for customer segmentation, and conversion optimization tactics. You'll also learn to integrate emerging technologies like Artificial Intelligence, Augmented Reality, and IoT applications to enhance customer engagement and develop comprehensive action plans for immediate implementation.

Q: What are the prerequisites for this course?

This intermediate-level course requires an undergraduate qualification and is designed for marketing professionals with some foundational experience. While suitable for entry-level to senior managers, participants should have basic understanding of marketing principles and digital platforms. Prior experience in FMCG marketing or e-commerce would be beneficial but not mandatory.

Q: How long is the course and what teaching methods are used?

This is an intensive 1-day program that combines multiple learning methodologies including lectures, slide presentations, real Unilever case studies, group assignments, and interactive group discussions. The hands-on approach ensures practical application of concepts through exercises and real market scenarios, making it highly engaging and immediately applicable.

Q: Will I receive a certification upon completion?

This course does not offer a formal certification. However, you will gain comprehensive knowledge and practical skills in digital commerce and net revenue management that can be immediately applied to your marketing role, along with strategic frameworks and action plans developed during the program.

Q: What specific platforms and technologies will be covered?

The course covers major e-commerce platforms including Amazon, Shopee, and Lazada for digital shelf optimization. You'll also explore emerging technologies such as Artificial Intelligence for personalization, Augmented Reality for customer engagement, Internet of Things applications, search engine marketing tools, and advanced data analytics platforms for customer segmentation and campaign performance tracking.

Q: How will this course benefit my career in marketing?

This program will equip you with cutting-edge skills essential for modern FMCG marketing success. You'll gain expertise in balancing volume and value objectives through strategic pricing, develop measurable ROI-focused campaigns, and learn to create sustainable competitive advantages in digital marketplaces. The practical frameworks and real case study experience will enable you to immediately implement strategies that drive business growth.

Q: What makes this course different from other digital marketing programs?

This course uniquely combines digital commerce strategies with net revenue management principles, specifically tailored for FMCG professionals. It goes beyond basic digital marketing by integrating advanced pricing strategies, promotional effectiveness analysis, and AI-powered personalization techniques. The use of real Unilever case studies and focus on immediate implementation through comprehensive action plans sets it apart from theoretical programs.

Q: Where is the training conducted?

Our online trainings are conducted usually using Zoom or Google Meet. Our physical trainings are normally held in Common Ground, Bangsar South .

Q: Can international participants join this course?

Please check the Available in section to see which countries the course is available in. If your country is not listed, please contact us.

Q: What is the difference between public, corporate, and training provider pricing?

Public pricing : applies for individuals signing up from different companies. Corporate pricing : applies if a company wants to have an intake for its employees only. Training provider pricing : applies only for other training providers looking to hire our trainers and use our content. Our content has a licensing fee.

Master cutting-edge digital commerce strategies and net revenue management under expert guidance. Enroll in our specialized training program designed for marketing professionals seeking comprehensive skills in omnichannel optimization, Artificial Intelligence-powered personalization, strategic pricing, and data-driven campaign development for measurable business growth.

Available in:
Malaysia

Face-to-Face Nov 12, 2026 9:00 AM - 5:00 PM Dr. Esther Suria Kala

Created: July 14th 2025, 8:35 AM MYT Last Modified: November 10th 2026, 6:01 AM MYT

updated

intermediate

Digital Commerce & Net Revenue Management

We price match

Public Pricing

MYR 1750

Corporate Pricing

Pax:

Training Fees: MYR 6500/day

Total Fees: MYR 6500 ++

Training Provider Pricing

Pax:

Training Fees: MYR 2800/day

Material Fees: MYR 600

Total Fees: MYR 3400 ++

Features

1 day

8 modules

18 intakes

Full life-time access

English

Technical: 25 pax

Target Audience

students

managers

executives

Methodologies

lecture

slides

case studies

group assignment

group discussion

Subsidies

What you'll learn

Analyze digital commerce trends and consumer behavior shifts in FMCG markets
Optimize digital shelf performance across multiple e-commerce platforms
Develop integrated pricing, promotion, and portfolio optimization strategies
Apply net revenue management principles to marketing decision-making
Execute conversion-focused digital campaigns with performance tracking
Implement AI-driven personalization and marketing automation strategies
Create strategic action plans aligning digital commerce with revenue goals

Why should you attend?

This comprehensive program equips marketing professionals with advanced digital commerce strategies and net revenue management expertise essential for modern FMCG success. Participants explore the evolving digital landscape, consumer behavior shifts, and emerging technologies including Artificial Intelligence, Augmented Reality, and Internet of Things applications that reshape customer engagement. The curriculum covers digital shelf optimization across major platforms like Amazon, Shopee, and Lazada, while integrating search engine marketing and competitive benchmarking strategies. Advanced data analytics, customer segmentation, and AI-powered personalization techniques enable participants to create targeted campaigns with measurable ROI. The program emphasizes net revenue management fundamentals, strategic pricing models, and promotional effectiveness to balance volume and value objectives. Hands-on exercises throughout each module provide practical application using real Unilever case studies and current market scenarios. Participants develop integrated campaign strategies, conversion optimization tactics, and comprehensive action plans for immediate implementation. The program concludes with strategic integration frameworks that align digital commerce initiatives with net revenue management goals, ensuring sustainable competitive advantage in the digital marketplace.

Course Syllabus

Day 1

Module 1

Module 2

Short Break

15 mins

Module 3

Module 4

Recap and Q&A

15 mins

Lunch

1 hour

Module 5

Module 6

Short Break

15 mins

Module 7

Module 8

Recap and Q&A

15 mins

End of Day 1

Ratings and Reviews

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Instructor

Dr. Esther Suria Kala ICT & Cybersecurity Training Expert

Trainer Profile

TTT Certificate

Dr. Esther Suria Kala is a highly accomplished ICT consultant and corporate trainer with nearly 30 years of extensive experience in information technology, project management, and organizational development. As the founder of Angel Software Solutions, she has established herself as a versatile and dedicated professional who delivers cutting-edge training solutions across Malaysia and internationally.

Her academic credentials are exceptional, including a PhD in Psychology with a focus on Human Behaviour and Human Resources, an MBA in Finance, and degrees in both Computer Science and Human Resources. Currently pursuing a second PhD in IT Information Security, Dr. Esther demonstrates an unwavering commitment to continuous learning and staying at the forefront of technological advancement. Her educational foundation is complemented by an impressive array of professional certifications, including Microsoft Certified Trainer (MCT), CISSP, ITIL, SAP Certified Associate, Certified Cyber Security Professional, Data Scientist, AI Engineering, and ECBA certifications.

Dr. Esther's technical expertise spans an extensive range of domains, from traditional programming languages like Java, C++, and PHP to modern technologies including Python, AI coding, machine learning, RPA, and IR 4.0 microservices. She is proficient in database management systems including Microsoft SQL Server and Oracle, web development frameworks, and enterprise solutions like SAP Crystal Reports and SharePoint Server. Her knowledge extends to cybersecurity, ethical hacking, network administration, and data analytics, making her uniquely qualified to address both technical and strategic business challenges.

As a trainer, Dr. Esther excels in bridging the gap between technical complexity and practical application. She delivers comprehensive training programs for both IT and non-IT professionals, covering everything from software development and cloud computing to soft skills such as digital marketing, business analysis, customer service, and project management. Her ability to communicate effectively in both English and Bahasa Malaysia enables her to connect with diverse audiences across different organizational levels.

Her impressive client portfolio includes leading organizations such as Maybank, Telekom Malaysia, Malaysian Airlines, Tenaga Nasional Berhad, Bank Negara, Ministry of Education, Ministry of Finance, and numerous multinational corporations. This extensive experience across banking, telecommunications, government, aviation, and technology sectors demonstrates her adaptability and deep understanding of varied industry requirements. Recognized with the Outstanding Achievement Award in Information Technology from University Malaya in 2013, Dr. Esther continues to empower organizations through innovative training solutions that drive digital transformation and professional excellence.

226 Courses

English, Malay, Hindi, German, Tamil

30 Years

( 0 ratings )

( 0 reviews )

Instructor

Calvyn Lee Digital Marketing Trainer & Strategist

Trainer Profile

TTT Certificate

TTT Accreditation

Calvyn Lee is a Google Recommended Digital Marketing Trainer based in Penang, Malaysia, with 20 years of comprehensive professional experience spanning IT infrastructure, telecommunications, enterprise computing, and digital marketing education. Since 2007, he has established himself as both a seasoned marketing practitioner and an influential trainer, having successfully cultivated over 10,000 individuals and SMEs in building their online presence over the past 9 years. As an HRDCorp Certified Trainer and eUsahawan Certified Trainer, Calvyn brings a wealth of industry certifications to his teaching practice, including Microsoft Advertising Certified Professional, Google Ads Search Certified, and Canva Certified Teacher Essential. His extensive training portfolio encompasses over 5,000 hours of training delivery across 600+ training sessions, demonstrating his commitment to empowering businesses through digital transformation. His expertise spans the full spectrum of digital marketing, including social media marketing and advertising, email marketing, lead generation, website marketing, sales funnels, search engine marketing (SEM), and search engine optimization (SEO). Calvyn's training methodology is characterized by interactive presentations, engaging group activities, and practical business coaching that translates theory into actionable strategies. His course offerings include comprehensive programs such as Digital Marketing Zero To Hero, eUsahawan Course, Ecommerce Zero To Hero, Personal Branding & Digital Marketing, WordPress For Business, and specialized workshops on sales funnels, content strategies, and traffic generation. He also facilitates corporate events and team building activities, making him a versatile resource for organizational development. With a solid academic foundation including a Diploma and Degree in Information Systems from Tunku Abdul Rahman University, combined with 13 years of experience in IT distribution and enterprise computing, Calvyn uniquely bridges technical expertise with marketing acumen. His multilingual capabilities in Malay, English, and Chinese enable him to connect with diverse audiences across Malaysia. Calvyn's practical experience in online marketing, affiliate marketing, drop shipping, and ecommerce, coupled with his consultation services on digital transformation, positions him as a trusted advisor for businesses seeking to elevate their digital presence and achieve sustainable growth in the competitive online marketplace.

5 Courses

English, Chinese, Malay

20 Years

( 0 ratings )

( 0 reviews )

Instructor

Kuan Chi Meng Management Consultant & Leadership Development Expert

Trainer Profile

TTT Certificate

TTT Accreditation

Dr. Kuan Chi Meng is a distinguished management consultant and HRD Corp Accredited Trainer with over 30 years of professional experience spanning multinational organizations across diverse industries. His extensive career includes leadership roles such as General Manager, Country Manager, Head of Sales, and National Sales Manager with renowned companies including Schneider Electric, Schutz, Jungheinrich, and Munters. As a trained engineer who evolved into a Subject Matter Expert, Dr. Kuan brings a unique blend of technical acumen and strategic business insight to his training and consulting practice. Holding a Doctor of Business Administration from Universiti Utara Malaysia (2024) and an MBA from the University of East London (2004), Dr. Kuan is currently pursuing his Master of Laws in Business Law from the International Islamic University Malaysia. His academic credentials are complemented by published research in international peer-reviewed journals, including work on managerial coaching and organizational performance. His doctoral thesis explored the relationship between managerial coaching, coachability, and employee work performance, demonstrating his commitment to evidence-based management practices. Dr. Kuan's training expertise encompasses essential management skills, sales management, strategic key account management, consultative selling, leadership development, and managerial coaching. His flagship program, "Mastering Essential Management Skills," is particularly sought-after and uniquely integrates Gen AI into modern management practices. As an IAC Masteries Practitioner Coach and CCSD Certified ESG Associate, he delivers comprehensive training programs that bridge theoretical frameworks with practical application. With nearly 20 years of training experience as both an internal and external facilitator, Dr. Kuan excels at developing leadership capabilities and driving organizational performance improvements. Currently operating through Credo Consulting & Coaching, Dr. Kuan provides management consulting, leadership development, sales coaching, and business advisory services. He also supervises PhD and DBA students in their research endeavors, sharing his expertise in strategic planning, leadership, management, marketing, and organizational development. His passion for continuous learning and research-driven approaches makes him an invaluable resource for organizations seeking to develop their management talent and achieve sustainable competitive advantage.

11 Courses

English

30 Years

( 0 ratings )

( 0 reviews )

FAQ

Frequently Asked Questions About This Course

What will I learn in this Digital Commerce & Net Revenue Management course?

What are the prerequisites for this course?

How long is the course and what teaching methods are used?

Will I receive a certification upon completion?

What specific platforms and technologies will be covered?

How will this course benefit my career in marketing?

What makes this course different from other digital marketing programs?

Where is the training conducted?

Can international participants join this course?

What is the difference between public, corporate, and training provider pricing?

Do I have to pay right away?

I just enrolled in an intake. Does that mean I can attend the course on that date?

What happens if quorum for an intake is not reached?

Why should you attend?

What you'll learn

Analyze digital commerce trends and consumer behavior shifts in FMCG markets
Optimize digital shelf performance across multiple e-commerce platforms
Develop integrated pricing, promotion, and portfolio optimization strategies
Apply net revenue management principles to marketing decision-making
Execute conversion-focused digital campaigns with performance tracking
Implement AI-driven personalization and marketing automation strategies
Create strategic action plans aligning digital commerce with revenue goals

Course Syllabus

Day 1

Module 1

Module 2

Short Break

15 mins

Module 3

Module 4

Recap and Q&A

15 mins

Lunch

1 hour

Module 5

Module 6

Short Break

15 mins

Module 7

Module 8

Recap and Q&A

15 mins

End of Day 1

We price match