Digital Commerce & Net Revenue Management
Master cutting-edge digital commerce strategies and net revenue management under expert guidance. Enroll in our specialized training program designed for marketing professionals seeking comprehensive skills in omnichannel optimization, Artificial Intelligence-powered personalization, strategic pricing, and data-driven campaign development for measurable business growth.
- Available in:
- Malaysia

Corporate Pricing
Pax:
Training Provider Pricing
Pax:
Features
Subsidies

What you'll learn
- Analyze digital commerce trends and consumer behavior shifts in FMCG markets
- Optimize digital shelf performance across multiple e-commerce platforms
- Develop integrated pricing, promotion, and portfolio optimization strategies
- Apply net revenue management principles to marketing decision-making
- Execute conversion-focused digital campaigns with performance tracking
- Implement AI-driven personalization and marketing automation strategies
- Create strategic action plans aligning digital commerce with revenue goals
Why should you attend?
This comprehensive program equips marketing professionals with advanced digital commerce strategies and net revenue management expertise essential for modern FMCG success. Participants explore the evolving digital landscape, consumer behavior shifts, and emerging technologies including Artificial Intelligence, Augmented Reality, and Internet of Things applications that reshape customer engagement. The curriculum covers digital shelf optimization across major platforms like Amazon, Shopee, and Lazada, while integrating search engine marketing and competitive benchmarking strategies. Advanced data analytics, customer segmentation, and AI-powered personalization techniques enable participants to create targeted campaigns with measurable ROI. The program emphasizes net revenue management fundamentals, strategic pricing models, and promotional effectiveness to balance volume and value objectives. Hands-on exercises throughout each module provide practical application using real Unilever case studies and current market scenarios. Participants develop integrated campaign strategies, conversion optimization tactics, and comprehensive action plans for immediate implementation. The program concludes with strategic integration frameworks that align digital commerce initiatives with net revenue management goals, ensuring sustainable competitive advantage in the digital marketplace.
Course Syllabus
Short Break
15 minsShort Break
15 minsRecap and Q&A
15 minsLunch
1 hourShort Break
15 minsShort Break
15 minsShort Break
15 minsRecap and Q&A
15 minsEnd of Day 1
Ratings and Reviews
Instructor
Tarun Sukhani is a distinguished professional trainer and consultant with nearly 30 years of experience in the IT and business sectors, having worked internationally across AMER, APAC, and EMEA. His expertise spans a wide array of domains such as Agile methodologies (Scrum, SAFe, Kanban), enterprise architecture frameworks like TOGAF and COBIT, IT service management standards including ITIL and ISO27001, as well as cybersecurity certifications like CISO and CISSP. Tarun's proficiency extends to project management frameworks such as PRINCE2 and PMP, along with cutting-edge technologies in Big Data analytics using Hadoop and Spark, data science with Python or R, and data visualization tools like Tableau. Tarun has held numerous senior development and executive roles including CIO/CTO positions where he managed large-scale IT operations for multinational corporations such as Dell, AMD, and Experian. His leadership skills have been instrumental in enhancing business operations across various functions including HR, Finance, Operations, Sales, Risk Management, Engineering/Manufacturing, and Accounting. He has also contributed significantly to regional conglomerates like Indra in the Asia Pacific region. A passionate educator at heart, Tarun has facilitated training workshops throughout Asia Pacific countries such as Malaysia, Indonesia, Philippines, Thailand, and Singapore. His training sessions cover a broad spectrum of topics from project management to strategic leadership and soft skills development. Additionally, he specializes in advanced technical subjects like software architecture design patterns for reactive microservices architectures on cloud platforms. Tarun's academic credentials are equally impressive; he graduated summa cum laude with an MSc in Information Systems and an MBA in Finance and Operations Management from Loyola University Chicago. He holds multiple Bachelor's degrees in Biology, Math & Computer Science alongside Business Administration. Further enriching his knowledge base are certifications as an Agile/Scrum trainer; Java/.NET programmer; Machine Learning specialist; InfoSec expert; Business Intelligence professional; complemented by advanced studies in AI & Blockchain from prestigious institutions like MIT & Stanford. His client portfolio includes renowned organizations such as Western Digital/Sandisk for machine learning product management projects; Singtel & CIMB for agile product development initiatives; Tenaga Nasional & JPJ for agile project management engagements among others. Tarun's dynamic approach combined with his deep-rooted passion for developing people makes him a sought-after speaker at international conferences where he shares insights on digital transformation strategies.
Minimum Qualification
Target Audience
Methodologies
Why should you attend?
This comprehensive program equips marketing professionals with advanced digital commerce strategies and net revenue management expertise essential for modern FMCG success. Participants explore the evolving digital landscape, consumer behavior shifts, and emerging technologies including Artificial Intelligence, Augmented Reality, and Internet of Things applications that reshape customer engagement. The curriculum covers digital shelf optimization across major platforms like Amazon, Shopee, and Lazada, while integrating search engine marketing and competitive benchmarking strategies. Advanced data analytics, customer segmentation, and AI-powered personalization techniques enable participants to create targeted campaigns with measurable ROI. The program emphasizes net revenue management fundamentals, strategic pricing models, and promotional effectiveness to balance volume and value objectives. Hands-on exercises throughout each module provide practical application using real Unilever case studies and current market scenarios. Participants develop integrated campaign strategies, conversion optimization tactics, and comprehensive action plans for immediate implementation. The program concludes with strategic integration frameworks that align digital commerce initiatives with net revenue management goals, ensuring sustainable competitive advantage in the digital marketplace.
What you'll learn
- Analyze digital commerce trends and consumer behavior shifts in FMCG markets
- Optimize digital shelf performance across multiple e-commerce platforms
- Develop integrated pricing, promotion, and portfolio optimization strategies
- Apply net revenue management principles to marketing decision-making
- Execute conversion-focused digital campaigns with performance tracking
- Implement AI-driven personalization and marketing automation strategies
- Create strategic action plans aligning digital commerce with revenue goals
Course Syllabus
Short Break
15 minsShort Break
15 minsRecap and Q&A
15 minsLunch
1 hourShort Break
15 minsShort Break
15 minsShort Break
15 minsRecap and Q&A
15 minsEnd of Day 1
Corporate Pricing
Pax:
Training Provider Pricing
Pax:
Features
Subsidies

Ratings and Reviews
Instructor
Tarun Sukhani is a distinguished professional trainer and consultant with nearly 30 years of experience in the IT and business sectors, having worked internationally across AMER, APAC, and EMEA. His expertise spans a wide array of domains such as Agile methodologies (Scrum, SAFe, Kanban), enterprise architecture frameworks like TOGAF and COBIT, IT service management standards including ITIL and ISO27001, as well as cybersecurity certifications like CISO and CISSP. Tarun's proficiency extends to project management frameworks such as PRINCE2 and PMP, along with cutting-edge technologies in Big Data analytics using Hadoop and Spark, data science with Python or R, and data visualization tools like Tableau. Tarun has held numerous senior development and executive roles including CIO/CTO positions where he managed large-scale IT operations for multinational corporations such as Dell, AMD, and Experian. His leadership skills have been instrumental in enhancing business operations across various functions including HR, Finance, Operations, Sales, Risk Management, Engineering/Manufacturing, and Accounting. He has also contributed significantly to regional conglomerates like Indra in the Asia Pacific region. A passionate educator at heart, Tarun has facilitated training workshops throughout Asia Pacific countries such as Malaysia, Indonesia, Philippines, Thailand, and Singapore. His training sessions cover a broad spectrum of topics from project management to strategic leadership and soft skills development. Additionally, he specializes in advanced technical subjects like software architecture design patterns for reactive microservices architectures on cloud platforms. Tarun's academic credentials are equally impressive; he graduated summa cum laude with an MSc in Information Systems and an MBA in Finance and Operations Management from Loyola University Chicago. He holds multiple Bachelor's degrees in Biology, Math & Computer Science alongside Business Administration. Further enriching his knowledge base are certifications as an Agile/Scrum trainer; Java/.NET programmer; Machine Learning specialist; InfoSec expert; Business Intelligence professional; complemented by advanced studies in AI & Blockchain from prestigious institutions like MIT & Stanford. His client portfolio includes renowned organizations such as Western Digital/Sandisk for machine learning product management projects; Singtel & CIMB for agile product development initiatives; Tenaga Nasional & JPJ for agile project management engagements among others. Tarun's dynamic approach combined with his deep-rooted passion for developing people makes him a sought-after speaker at international conferences where he shares insights on digital transformation strategies.
Minimum Qualification
Target Audience
Methodologies
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