Data Analytics in Marketing: Master Predictive Analytics & Big Data

Mohammad Mehdi Lotfinejad is a distinguished Chief Data Officer and certified HRDF trainer with over 15 years of experience in computer science instruction and professional data science training. Currently serving as Chief Data and Knowledge Officer at Magna.ai, a Florida-based lawtech company, he leads the development of sophisticated graph databases, data warehouses, and API solutions that power AI-driven legal case analysis systems. His expertise spans the entire data ecosystem, from architecture design to workflow automation and team leadership. With a robust background encompassing more than a decade of hands-on experience in data engineering and data science, Mohammad has successfully implemented enterprise-scale data processing pipelines across multiple industries and geographies. His professional journey includes senior roles at Axiata Digital Advertising (ADA) in Malaysia, where he designed and deployed data pipelines using AWS Redshift, Snowflake, Apache Spark, and Apache Airflow, and at The Center of Applied Data Science, where he led teams delivering training solutions to major corporations including CIMB, PETRONAS, SHELL, and TNB. Mohammad's technical proficiency is comprehensive and current, encompassing cloud platforms (AWS, Google Cloud), data warehousing solutions (Redshift, Snowflake), big data technologies (Apache Spark, Hadoop, Hive), workflow orchestration (Apache Airflow), and multiple database systems (MySQL, PostgreSQL, MongoDB). He holds a Harvard Business School certification in Business Analytics and multiple AWS certifications, including specialized credentials in Big Data, Data Warehousing, and Practical Data Science with Amazon SageMaker. As an educator, Mohammad brings exceptional depth to his training delivery. His academic career includes faculty positions at Payame Noor University and Islamic Azad University, where he served in leadership roles including Chancellor and Department Head. He has authored three technical books and published numerous peer-reviewed papers in international journals. His teaching repertoire covers data engineering, data science, machine learning, software development, and computer architecture, delivered through engaging, hands-on methodologies that bridge theoretical concepts with practical industry applications. Mohammad's unique combination of executive leadership, technical expertise, and proven training capabilities makes him an invaluable resource for organizations seeking to develop their data science and engineering capabilities. His ability to translate complex technical concepts into actionable learning outcomes, coupled with his extensive real-world implementation experience, ensures that training participants gain immediately applicable skills that drive business value.

Dr. Esther Suria Kala is a highly accomplished ICT consultant and corporate trainer with nearly 30 years of extensive experience in information technology, project management, and organizational development. As the founder of Angel Software Solutions, she has established herself as a versatile and dedicated professional who delivers cutting-edge training solutions across Malaysia and internationally. Her academic credentials are exceptional, including a PhD in Psychology with a focus on Human Behaviour and Human Resources, an MBA in Finance, and degrees in both Computer Science and Human Resources. Currently pursuing a second PhD in IT Information Security, Dr. Esther demonstrates an unwavering commitment to continuous learning and staying at the forefront of technological advancement. Her educational foundation is complemented by an impressive array of professional certifications, including Microsoft Certified Trainer (MCT), CISSP, ITIL, SAP Certified Associate, Certified Cyber Security Professional, Data Scientist, AI Engineering, and ECBA certifications. Dr. Esther's technical expertise spans an extensive range of domains, from traditional programming languages like Java, C++, and PHP to modern technologies including Python, AI coding, machine learning, RPA, and IR 4.0 microservices. She is proficient in database management systems including Microsoft SQL Server and Oracle, web development frameworks, and enterprise solutions like SAP Crystal Reports and SharePoint Server. Her knowledge extends to cybersecurity, ethical hacking, network administration, and data analytics, making her uniquely qualified to address both technical and strategic business challenges. As a trainer, Dr. Esther excels in bridging the gap between technical complexity and practical application. She delivers comprehensive training programs for both IT and non-IT professionals, covering everything from software development and cloud computing to soft skills such as digital marketing, business analysis, customer service, and project management. Her ability to communicate effectively in both English and Bahasa Malaysia enables her to connect with diverse audiences across different organizational levels. Her impressive client portfolio includes leading organizations such as Maybank, Telekom Malaysia, Malaysian Airlines, Tenaga Nasional Berhad, Bank Negara, Ministry of Education, Ministry of Finance, and numerous multinational corporations. This extensive experience across banking, telecommunications, government, aviation, and technology sectors demonstrates her adaptability and deep understanding of varied industry requirements. Recognized with the Outstanding Achievement Award in Information Technology from University Malaya in 2013, Dr. Esther continues to empower organizations through innovative training solutions that drive digital transformation and professional excellence.

Habil Hadi Mohammed is a highly skilled Mechanical Engineer and Research Fellow specializing in advanced manufacturing technologies, with particular expertise in additive manufacturing, 3D printing, and functionally graded materials (FGM). Currently pursuing his PhD in Biomedical Engineering at Universiti Putra Malaysia (UPM), he combines strong academic credentials with practical engineering experience to deliver innovative solutions across multiple industries. With a Master's degree in Manufacturing Systems Engineering (CGPA 3.81/4) and a Bachelor's in Mechanical Engineering, Habil has established himself as an expert in the rapidly evolving field of additive manufacturing. His research focuses on cutting-edge topics including multi-material 3D printing, material extrusion processes, and surface finishing techniques for FDM printed parts. His work has been recognized at international conferences in Slovenia, Malaysia, and Hong Kong, where he has presented papers on FGM implementation and material flow control in additive manufacturing. As a Research Fellow at UPM since 2021, Habil has demonstrated exceptional capabilities in software development, automation, and prototype design. He has successfully developed software for multi-material FGM 3D printers, designed automated sports equipment, and created hydroponic plant systems. His current role as a Developer Engineer for an international Swiss company showcases his ability to bridge theoretical knowledge with practical application, where he designs, programs, and develops machines using both 3D printing and conventional manufacturing techniques. Habil's technical proficiency spans multiple programming languages including Python, C/C++, Arduino, XCode, and Swift, complemented by expertise in CAD software such as AutoCAD, Fusion360, ANSYS, and SolidWorks. His analytical skills are enhanced by proficiency in data analysis tools including Minitab, SPSS, and Python. Beyond technical skills, his management experience as an Area Manager demonstrates strong leadership abilities, having successfully doubled sales through strategic planning and employee training. Multilingual and culturally adaptable, Habil brings a unique global perspective to engineering challenges, making him an invaluable asset for organizations seeking innovation in manufacturing technology and engineering education.

Dr. Mohammed Al-Obaydee is a distinguished academic and industry professional with extensive expertise in artificial intelligence, machine learning, deep learning, and data science. As an Adjunct Associate Professor at Taylor's University Malaysia and a certified Train the Trainer professional, he brings a unique blend of academic rigor and practical industry experience to his teaching and consulting engagements. With a Ph.D. in Information Science from Universiti Kebangsaan Malaysia (UKM) and over two decades of experience spanning academia and industry, Dr. Al-Obaydee has established himself as a leading authority in advanced computing technologies. His research excellence is evidenced by multiple best paper awards, including recognition at IEEE ACSAT2014 and ITNG 2023 conferences, along with an impressive publication record featuring over 149 citations and an h-index of 6. His research focuses on medical image analysis, computer vision, machine learning applications, and deep learning techniques. As a founder of INNOEYETIVE and AIC4ALL, Dr. Al-Obaydee demonstrates entrepreneurial acumen in leveraging AI and immersive technologies for digital transformation. His industry experience includes successful training and consultation projects with major corporations such as HSBC Bank, OCBC Bank, DELL Malaysia, Amway Malaysia, and EtiQa, where he has delivered specialized programs in data science, analytics, and applied AI engineering. His ability to bridge the gap between theoretical concepts and practical applications makes him an exceptional trainer for professionals seeking to upskill in emerging technologies. Dr. Al-Obaydee's teaching portfolio encompasses a comprehensive range of subjects including Machine Learning, Deep Learning, Data Analytics, Data Engineering, Parallel Computing, and Advanced Data Structures. He has supervised numerous master's students and research projects at both Taylor's University and the International Islamic University Malaysia (IIUM), focusing on cutting-edge topics such as deep reinforcement learning, medical image classification, fraud detection, and natural language processing. His international speaking engagements and extensive training experience across multiple organizations demonstrate his exceptional communication skills and ability to make complex technical concepts accessible to diverse audiences.