Customer-Centric Business Strategy

Dr. Mohammed Al-Obaydee is a distinguished trainer, academic, and industry expert with a robust background in computer science and engineering. Born on June 6, 1981, he holds Iraqi nationality and is proficient in Arabic, English, and Malay. Dr. Mohammed Al-Obaydee's academic journey began with a Bachelor’s degree in Electrical and Electronic Engineering from the University of Technology in 2004, followed by a Master’s degree in Computer Science from High Academia for Science and Human Science in 2007. He earned his Ph.D. in Information Science from Universiti Kebangsaan Malaysia (UKM) in 2016. Dr. Mohammed Al-Obaydee has been actively involved in academia as an Adjunct Associate Professor at Taylor’s University Lakeside Campus since August 2022, where he supervises master students and lectures on subjects such as Machine Learning, Parallel Computing, Data Analytics, and Data Engineering. His previous teaching roles include positions at KICT/IIUM and Philadelphia University Jordan, where he taught advanced topics like Advanced Data Structure with C++ and Program Analysis Techniques. In addition to his academic endeavors, Dr. Mohammed Al-Obaydee is a seasoned professional trainer certified by HRD Corp. He has delivered numerous training sessions on Data Science and Analytics as well as Applied AI Engineering at institutions like Brickfields Asia College/Veritas University College since September 2020. His expertise extends to industry projects such as building customer segmentation models for Amway Malaysia and providing training consultations for major corporations like OCBC Bank, HSBC Bank, Hitech Padu, EtiQa, and DELL Malaysia. Dr. Mohammed Al-Obaydee is also an accomplished researcher with several publications to his name, including award-winning papers presented at international conferences like ACSAT2014 and ITNG 2023. His research interests focus on machine vision inspection using combined global and local features, MRI medical image classification using deep learning techniques, and information overload effects. As the founder of INNOEYETIVE and AIC4ALL, Dr. Mohammed Al-Obaydee leverages AI and immersive technologies to enhance digital marketing strategies and educational experiences globally. His leadership roles extend to being the Head of IT and Marketing Department at Yallelite LTD in the UK since May 2019 and leading the Multimedia Department at Al-Wariseen Trust in Malaysia since July 2009. With over two decades of experience spanning academia, industry training, research supervision, and entrepreneurial ventures, Dr. Mohammed Al-Obaydee continues to make significant contributions to the fields of data science, artificial intelligence, machine learning, big data analytics, and immersive technology.

Sasitharan A/L Sreedaran, a highly accomplished Corporate Trainer, brings over two decades of experience in the field of training and development. With a profound ability to impact organizational performance, he excels in designing and implementing training programs that align with both individual and corporate goals. His expertise spans across various domains including Generative Artificial Intelligence, Digital Marketing, E-Commerce Management, and Leadership Management, making him a versatile asset to any organization. Sasitharan's creative approach combined with his high work ethic consistently promotes excellence and motivates employees to achieve their best. Sasitharan has an impressive educational background with ongoing doctoral studies in Business Administration from the European International University in France. He holds a Master’s degree in International Business with distinction from the same institution, along with a First Class Honours degree in Mechanical Engineering from the University of Hertfordshire, UK. His academic achievements are complemented by numerous certifications such as Certified Digital Transformation Professional and Certified Six Sigma Yellow Belt Professional. Throughout his career, Sasitharan has served as a Private Teacher and Part-Time Lecturer at private institutions, imparting knowledge in marketing consultancy for manpower companies, universities, education centers, and retail industries. His role as a Corporate Trainer has seen him focus on Business Management, Entrepreneurship, and Digital Marketing across various industries both locally and internationally. His skills extend to strategic management, cross-cultural management, project management, business communication, customer service, sales motivation training, and more. Recognized for his contributions to the industry, Sasitharan was awarded as one of the Successful People in Malaysia in 2021 by Britishpedia. He is also acknowledged as a Professional Technologist by the Malaysian Board of Technologists (MBOT) and is an HRD Corp Accredited Trainer. His dedication to continuous improvement is evident through his certifications as a NIOSH Trainer and other professional accolades. Sasitharan's commitment to excellence is reflected not only in his professional achievements but also in his ability to inspire those around him. As a trainer who understands the nuances of digital transformation and business ethics, he remains at the forefront of industry trends while fostering an environment conducive to learning and growth.