Strategic Marketing & Content Creation with ChatGPT Training

Master strategic marketing excellence through Artificial Intelligence integration under expert guidance. Enroll in our comprehensive ChatGPT content creation program designed specifically for marketing professionals seeking advanced AI-powered content strategies and competitive intelligence frameworks.

Face-to-Face Feb 13-16, 2026 9:00 AM - 5:00 PM Alex Lim Siu King
updated
beginner
ChatGPT Content Creation
We price match

Public Pricing

MYR 3500

Corporate Pricing

Pax:

Training Fees: MYR 6500/day
Total Fees: MYR 13000 ++

Training Provider Pricing

Pax:

Training Fees: MYR 2400/day
Material Fees: MYR 400
Total Fees: MYR 5200 ++

Features

2 days
16 modules
15 intakes
Full life-time access
English
Technical: 25 pax

Target Audience

students
managers
executives

Methodologies

lecture
slides
group assignment
group discussion
q&A

Subsidies

HRDC Claimable logo

What you'll learn

  • Design scalable AI-assisted marketing workflows for organizational integration
  • Create customer journey-based content strategies with targeted messaging approaches
  • Generate multi-format content across blogs, social media, video, and podcast platforms
  • Master advanced prompt engineering techniques for high-quality content generation
  • Develop competitive intelligence systems using AI-powered content analysis tools
  • Implement data-driven evaluation processes for continuous content optimization
  • Apply the RICE framework to integrate ChatGPT into strategic marketing workflows

Why should you attend?

This comprehensive training program transforms marketing professionals into strategic AI-powered content creators through the innovative Research, Ideation, Creation, Evaluation (RICE) framework. Participants master the art of leveraging ChatGPT beyond basic content generation, developing sophisticated competitive intelligence capabilities and customer journey mapping techniques that drive measurable business results. The curriculum emphasizes hands-on application through real-world marketing challenges, teaching advanced prompt engineering techniques that maximize AI output quality and relevance. Students learn to craft multi-format content strategies spanning blogs, social media, video, and podcast formats while maintaining brand voice consistency across all customer touchpoints from awareness through retention. Advanced modules focus on data-driven evaluation methodologies, ethical AI content practices, and seamless workflow integration. Participants develop expertise in competitive analysis, trend anticipation, and continuous improvement processes that establish sustainable competitive advantages. The program culminates in strategic presentation sessions where students demonstrate comprehensive marketing plans utilizing ChatGPT across all RICE framework stages, ensuring immediate practical application in professional environments.

Course Syllabus

Day 1 - Strategic Marketing Foundations
Module 1
Module 2
Short Break
15 mins
Module 3
Module 4
Recap and Q&A
15 mins
Lunch
1 hour
Module 5
Module 6
Short Break
15 mins
Module 7
Module 8
Recap and Q&A
15 mins
End of Day 1
Day 2 - Content Creation Mastery
Module 9
Module 10
Short Break
15 mins
Module 11
Module 12
Recap and Q&A
15 mins
Lunch
1 hour
Module 13
Module 14
Short Break
15 mins
Module 15
Module 16
Recap and Q&A
15 mins
End of Day 2

Instructor

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Dr. Esther Suria Kala ICT & Cybersecurity Training Expert
Trainer Profile
Trainer Profile
TTT Certificate
TTT Certificate

Dr. Esther Suria Kala is a highly accomplished ICT consultant and corporate trainer with nearly 30 years of extensive experience in information technology, project management, and organizational development. As the founder of Angel Software Solutions, she has established herself as a versatile and dedicated professional who delivers cutting-edge training solutions across Malaysia and internationally.

Her academic credentials are exceptional, including a PhD in Psychology with a focus on Human Behaviour and Human Resources, an MBA in Finance, and degrees in both Computer Science and Human Resources. Currently pursuing a second PhD in IT Information Security, Dr. Esther demonstrates an unwavering commitment to continuous learning and staying at the forefront of technological advancement. Her educational foundation is complemented by an impressive array of professional certifications, including Microsoft Certified Trainer (MCT), CISSP, ITIL, SAP Certified Associate, Certified Cyber Security Professional, Data Scientist, AI Engineering, and ECBA certifications.

Dr. Esther's technical expertise spans an extensive range of domains, from traditional programming languages like Java, C++, and PHP to modern technologies including Python, AI coding, machine learning, RPA, and IR 4.0 microservices. She is proficient in database management systems including Microsoft SQL Server and Oracle, web development frameworks, and enterprise solutions like SAP Crystal Reports and SharePoint Server. Her knowledge extends to cybersecurity, ethical hacking, network administration, and data analytics, making her uniquely qualified to address both technical and strategic business challenges.

As a trainer, Dr. Esther excels in bridging the gap between technical complexity and practical application. She delivers comprehensive training programs for both IT and non-IT professionals, covering everything from software development and cloud computing to soft skills such as digital marketing, business analysis, customer service, and project management. Her ability to communicate effectively in both English and Bahasa Malaysia enables her to connect with diverse audiences across different organizational levels.

Her impressive client portfolio includes leading organizations such as Maybank, Telekom Malaysia, Malaysian Airlines, Tenaga Nasional Berhad, Bank Negara, Ministry of Education, Ministry of Finance, and numerous multinational corporations. This extensive experience across banking, telecommunications, government, aviation, and technology sectors demonstrates her adaptability and deep understanding of varied industry requirements. Recognized with the Outstanding Achievement Award in Information Technology from University Malaya in 2013, Dr. Esther continues to empower organizations through innovative training solutions that drive digital transformation and professional excellence.

226 Courses
English, Malay, Hindi, German, Tamil
30 Years

Instructor

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Habil Hadi Mohammed Additive Manufacturing & 3D Printing Specialist
Trainer Profile
Trainer Profile
Habil Hadi Mohammed is a highly skilled Mechanical Engineer and Research Fellow specializing in advanced manufacturing technologies, with particular expertise in additive manufacturing, 3D printing, and functionally graded materials (FGM). Currently pursuing his PhD in Biomedical Engineering at Universiti Putra Malaysia (UPM), he combines strong academic credentials with practical engineering experience to deliver innovative solutions across multiple industries. With a Master's degree in Manufacturing Systems Engineering (CGPA 3.81/4) and a Bachelor's in Mechanical Engineering, Habil has established himself as an expert in the rapidly evolving field of additive manufacturing. His research focuses on cutting-edge topics including multi-material 3D printing, material extrusion processes, and surface finishing techniques for FDM printed parts. His work has been recognized at international conferences in Slovenia, Malaysia, and Hong Kong, where he has presented papers on FGM implementation and material flow control in additive manufacturing. As a Research Fellow at UPM since 2021, Habil has demonstrated exceptional capabilities in software development, automation, and prototype design. He has successfully developed software for multi-material FGM 3D printers, designed automated sports equipment, and created hydroponic plant systems. His current role as a Developer Engineer for an international Swiss company showcases his ability to bridge theoretical knowledge with practical application, where he designs, programs, and develops machines using both 3D printing and conventional manufacturing techniques. Habil's technical proficiency spans multiple programming languages including Python, C/C++, Arduino, XCode, and Swift, complemented by expertise in CAD software such as AutoCAD, Fusion360, ANSYS, and SolidWorks. His analytical skills are enhanced by proficiency in data analysis tools including Minitab, SPSS, and Python. Beyond technical skills, his management experience as an Area Manager demonstrates strong leadership abilities, having successfully doubled sales through strategic planning and employee training. Multilingual and culturally adaptable, Habil brings a unique global perspective to engineering challenges, making him an invaluable asset for organizations seeking innovation in manufacturing technology and engineering education.
122 Courses
English
9 Years

Instructor

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Alex Lim Siu King Digital Marketing & Leadership Trainer
Trainer Profile
Trainer Profile
TTT Certificate
TTT Certificate
TTT Accreditation
TTT Accreditation
Alex Lim Siu King is an accomplished Consultant and Trainer with over a decade of specialized experience in digital marketing, leadership development, and communication training. As an HRDC Certified Trainer with professional certifications in Digital Marketing and Alibaba GDT Online Teacher's Training, Alex brings a unique blend of practical industry experience and pedagogical expertise to every training engagement. With over 1000+ hours of training delivery, he has established himself as a trusted partner for technology, creative, and industrial companies seeking to enhance their team capabilities. Alex's professional journey spans multiple dynamic industries, including video production, digital marketing, public relations, and game development. This diverse background enables him to connect authentically with training participants across various sectors and deliver highly relevant, practical insights. His ability to integrate real-world examples from his extensive consulting work makes his training programs particularly impactful and immediately applicable to workplace challenges. Currently serving as an Associate Trainer at Core Apex Training since 2018, Alex develops custom training programs tailored to specific organizational objectives, covering leadership, communication, digital marketing, and AI integration. His expertise in gamification and innovative teaching methodologies creates engaging learning experiences that drive measurable results. He has conducted specialized Facebook Marketing Training programs for prestigious initiatives including the Alibaba GET Global Challenge and HEARTS program, demonstrating his capability to deliver high-stakes training for international audiences. Alex's strategic marketing leadership is evidenced by his role as VP of Marketing at iCandy Interactive, where he led international marketing and PR efforts across multiple studios for eight years. He successfully trained and mentored team members into senior positions, showcasing his commitment to developing talent and building high-performing teams. His concurrent consulting work with Gempak Games and previous role at Kasagi Labo further demonstrate his versatility in applying his expertise across different organizational contexts. As a recognized industry speaker, Alex has presented at prominent events including Level Up KL, Blockchain Gamer Connects Hong Kong, Malaysia Blockchain Week, and Intrigue MAdVerse KL. His multilingual capabilities in English, Malay, and Mandarin enable him to effectively engage diverse audiences across the Asia-Pacific region, making him an invaluable asset for organizations seeking comprehensive training solutions that drive digital transformation and organizational excellence.
11 Courses
English, Malay
16 Years

FAQ

Frequently Asked Questions About This Course

Why should you attend?

This comprehensive training program transforms marketing professionals into strategic AI-powered content creators through the innovative Research, Ideation, Creation, Evaluation (RICE) framework. Participants master the art of leveraging ChatGPT beyond basic content generation, developing sophisticated competitive intelligence capabilities and customer journey mapping techniques that drive measurable business results. The curriculum emphasizes hands-on application through real-world marketing challenges, teaching advanced prompt engineering techniques that maximize AI output quality and relevance. Students learn to craft multi-format content strategies spanning blogs, social media, video, and podcast formats while maintaining brand voice consistency across all customer touchpoints from awareness through retention. Advanced modules focus on data-driven evaluation methodologies, ethical AI content practices, and seamless workflow integration. Participants develop expertise in competitive analysis, trend anticipation, and continuous improvement processes that establish sustainable competitive advantages. The program culminates in strategic presentation sessions where students demonstrate comprehensive marketing plans utilizing ChatGPT across all RICE framework stages, ensuring immediate practical application in professional environments.


What you'll learn

  • Design scalable AI-assisted marketing workflows for organizational integration
  • Create customer journey-based content strategies with targeted messaging approaches
  • Generate multi-format content across blogs, social media, video, and podcast platforms
  • Master advanced prompt engineering techniques for high-quality content generation
  • Develop competitive intelligence systems using AI-powered content analysis tools
  • Implement data-driven evaluation processes for continuous content optimization
  • Apply the RICE framework to integrate ChatGPT into strategic marketing workflows

Course Syllabus

Day 1 - Strategic Marketing Foundations
Module 1
Module 2
Short Break
15 mins
Module 3
Module 4
Recap and Q&A
15 mins
Lunch
1 hour
Module 5
Module 6
Short Break
15 mins
Module 7
Module 8
Recap and Q&A
15 mins
End of Day 1
Day 2 - Content Creation Mastery
Module 9
Module 10
Short Break
15 mins
Module 11
Module 12
Recap and Q&A
15 mins
Lunch
1 hour
Module 13
Module 14
Short Break
15 mins
Module 15
Module 16
Recap and Q&A
15 mins
End of Day 2
We price match

Public Pricing

MYR 3500

Corporate Pricing

Pax:

Training Fees: MYR 6500/day
Total Fees: MYR 13000 ++

Training Provider Pricing

Pax:

Training Fees: MYR 2400/day
Material Fees: MYR 400
Total Fees: MYR 5200 ++

Features

2 days
16 modules
15 intakes
Full life-time access
English
Technical: 25 pax

Target Audience

students
managers
executives

Methodologies

lecture
slides
group assignment
group discussion
q&A

Subsidies

HRDC Claimable logo

Instructors

Loading...
Dr. Esther Suria Kala ICT & Cybersecurity Training Expert
Trainer Profile
Trainer Profile
TTT Certificate
TTT Certificate

Dr. Esther Suria Kala is a highly accomplished ICT consultant and corporate trainer with nearly 30 years of extensive experience in information technology, project management, and organizational development. As the founder of Angel Software Solutions, she has established herself as a versatile and dedicated professional who delivers cutting-edge training solutions across Malaysia and internationally.

Her academic credentials are exceptional, including a PhD in Psychology with a focus on Human Behaviour and Human Resources, an MBA in Finance, and degrees in both Computer Science and Human Resources. Currently pursuing a second PhD in IT Information Security, Dr. Esther demonstrates an unwavering commitment to continuous learning and staying at the forefront of technological advancement. Her educational foundation is complemented by an impressive array of professional certifications, including Microsoft Certified Trainer (MCT), CISSP, ITIL, SAP Certified Associate, Certified Cyber Security Professional, Data Scientist, AI Engineering, and ECBA certifications.

Dr. Esther's technical expertise spans an extensive range of domains, from traditional programming languages like Java, C++, and PHP to modern technologies including Python, AI coding, machine learning, RPA, and IR 4.0 microservices. She is proficient in database management systems including Microsoft SQL Server and Oracle, web development frameworks, and enterprise solutions like SAP Crystal Reports and SharePoint Server. Her knowledge extends to cybersecurity, ethical hacking, network administration, and data analytics, making her uniquely qualified to address both technical and strategic business challenges.

As a trainer, Dr. Esther excels in bridging the gap between technical complexity and practical application. She delivers comprehensive training programs for both IT and non-IT professionals, covering everything from software development and cloud computing to soft skills such as digital marketing, business analysis, customer service, and project management. Her ability to communicate effectively in both English and Bahasa Malaysia enables her to connect with diverse audiences across different organizational levels.

Her impressive client portfolio includes leading organizations such as Maybank, Telekom Malaysia, Malaysian Airlines, Tenaga Nasional Berhad, Bank Negara, Ministry of Education, Ministry of Finance, and numerous multinational corporations. This extensive experience across banking, telecommunications, government, aviation, and technology sectors demonstrates her adaptability and deep understanding of varied industry requirements. Recognized with the Outstanding Achievement Award in Information Technology from University Malaya in 2013, Dr. Esther continues to empower organizations through innovative training solutions that drive digital transformation and professional excellence.

226 Courses
English, Malay, Hindi, German, Tamil
30 Years
Loading...
Habil Hadi Mohammed Additive Manufacturing & 3D Printing Specialist
Trainer Profile
Trainer Profile
Habil Hadi Mohammed is a highly skilled Mechanical Engineer and Research Fellow specializing in advanced manufacturing technologies, with particular expertise in additive manufacturing, 3D printing, and functionally graded materials (FGM). Currently pursuing his PhD in Biomedical Engineering at Universiti Putra Malaysia (UPM), he combines strong academic credentials with practical engineering experience to deliver innovative solutions across multiple industries. With a Master's degree in Manufacturing Systems Engineering (CGPA 3.81/4) and a Bachelor's in Mechanical Engineering, Habil has established himself as an expert in the rapidly evolving field of additive manufacturing. His research focuses on cutting-edge topics including multi-material 3D printing, material extrusion processes, and surface finishing techniques for FDM printed parts. His work has been recognized at international conferences in Slovenia, Malaysia, and Hong Kong, where he has presented papers on FGM implementation and material flow control in additive manufacturing. As a Research Fellow at UPM since 2021, Habil has demonstrated exceptional capabilities in software development, automation, and prototype design. He has successfully developed software for multi-material FGM 3D printers, designed automated sports equipment, and created hydroponic plant systems. His current role as a Developer Engineer for an international Swiss company showcases his ability to bridge theoretical knowledge with practical application, where he designs, programs, and develops machines using both 3D printing and conventional manufacturing techniques. Habil's technical proficiency spans multiple programming languages including Python, C/C++, Arduino, XCode, and Swift, complemented by expertise in CAD software such as AutoCAD, Fusion360, ANSYS, and SolidWorks. His analytical skills are enhanced by proficiency in data analysis tools including Minitab, SPSS, and Python. Beyond technical skills, his management experience as an Area Manager demonstrates strong leadership abilities, having successfully doubled sales through strategic planning and employee training. Multilingual and culturally adaptable, Habil brings a unique global perspective to engineering challenges, making him an invaluable asset for organizations seeking innovation in manufacturing technology and engineering education.
122 Courses
English
9 Years
Loading...
Alex Lim Siu King Digital Marketing & Leadership Trainer
Trainer Profile
Trainer Profile
TTT Certificate
TTT Certificate
TTT Accreditation
TTT Accreditation
Alex Lim Siu King is an accomplished Consultant and Trainer with over a decade of specialized experience in digital marketing, leadership development, and communication training. As an HRDC Certified Trainer with professional certifications in Digital Marketing and Alibaba GDT Online Teacher's Training, Alex brings a unique blend of practical industry experience and pedagogical expertise to every training engagement. With over 1000+ hours of training delivery, he has established himself as a trusted partner for technology, creative, and industrial companies seeking to enhance their team capabilities. Alex's professional journey spans multiple dynamic industries, including video production, digital marketing, public relations, and game development. This diverse background enables him to connect authentically with training participants across various sectors and deliver highly relevant, practical insights. His ability to integrate real-world examples from his extensive consulting work makes his training programs particularly impactful and immediately applicable to workplace challenges. Currently serving as an Associate Trainer at Core Apex Training since 2018, Alex develops custom training programs tailored to specific organizational objectives, covering leadership, communication, digital marketing, and AI integration. His expertise in gamification and innovative teaching methodologies creates engaging learning experiences that drive measurable results. He has conducted specialized Facebook Marketing Training programs for prestigious initiatives including the Alibaba GET Global Challenge and HEARTS program, demonstrating his capability to deliver high-stakes training for international audiences. Alex's strategic marketing leadership is evidenced by his role as VP of Marketing at iCandy Interactive, where he led international marketing and PR efforts across multiple studios for eight years. He successfully trained and mentored team members into senior positions, showcasing his commitment to developing talent and building high-performing teams. His concurrent consulting work with Gempak Games and previous role at Kasagi Labo further demonstrate his versatility in applying his expertise across different organizational contexts. As a recognized industry speaker, Alex has presented at prominent events including Level Up KL, Blockchain Gamer Connects Hong Kong, Malaysia Blockchain Week, and Intrigue MAdVerse KL. His multilingual capabilities in English, Malay, and Mandarin enable him to effectively engage diverse audiences across the Asia-Pacific region, making him an invaluable asset for organizations seeking comprehensive training solutions that drive digital transformation and organizational excellence.
11 Courses
English, Malay
16 Years

FAQ

Frequently Asked Questions About This Course

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