Strategic Marketing & Content Creation with ChatGPT Training
Master strategic marketing excellence through Artificial Intelligence integration under expert guidance. Enroll in our comprehensive ChatGPT content creation program designed specifically for marketing professionals seeking advanced AI-powered content strategies and competitive intelligence frameworks.
- Available in:
- Malaysia
Corporate Pricing
Pax:
Training Provider Pricing
Pax:
Features
Target Audience
Methodologies
Subsidies

What you'll learn
- Design scalable AI-assisted marketing workflows for organizational integration
- Create customer journey-based content strategies with targeted messaging approaches
- Generate multi-format content across blogs, social media, video, and podcast platforms
- Master advanced prompt engineering techniques for high-quality content generation
- Develop competitive intelligence systems using AI-powered content analysis tools
- Implement data-driven evaluation processes for continuous content optimization
- Apply the RICE framework to integrate ChatGPT into strategic marketing workflows
Why should you attend?
This comprehensive training program transforms marketing professionals into strategic AI-powered content creators through the innovative Research, Ideation, Creation, Evaluation (RICE) framework. Participants master the art of leveraging ChatGPT beyond basic content generation, developing sophisticated competitive intelligence capabilities and customer journey mapping techniques that drive measurable business results. The curriculum emphasizes hands-on application through real-world marketing challenges, teaching advanced prompt engineering techniques that maximize AI output quality and relevance. Students learn to craft multi-format content strategies spanning blogs, social media, video, and podcast formats while maintaining brand voice consistency across all customer touchpoints from awareness through retention. Advanced modules focus on data-driven evaluation methodologies, ethical AI content practices, and seamless workflow integration. Participants develop expertise in competitive analysis, trend anticipation, and continuous improvement processes that establish sustainable competitive advantages. The program culminates in strategic presentation sessions where students demonstrate comprehensive marketing plans utilizing ChatGPT across all RICE framework stages, ensuring immediate practical application in professional environments.
Course Syllabus
Day 1 - Strategic Marketing Foundations
Short Break
15 minsRecap and Q&A
15 minsLunch
1 hourShort Break
15 minsRecap and Q&A
15 minsEnd of Day 1
Day 2 - Content Creation Mastery
Short Break
15 minsRecap and Q&A
15 minsLunch
1 hourShort Break
15 minsRecap and Q&A
15 minsEnd of Day 2
Ratings and Reviews
Instructor
Dr. Esther Suria Kala is a highly accomplished ICT consultant and corporate trainer with nearly 30 years of extensive experience in information technology, project management, and organizational development. As the founder of Angel Software Solutions, she has established herself as a versatile and dedicated professional who delivers cutting-edge training solutions across Malaysia and internationally.
Her academic credentials are exceptional, including a PhD in Psychology with a focus on Human Behaviour and Human Resources, an MBA in Finance, and degrees in both Computer Science and Human Resources. Currently pursuing a second PhD in IT Information Security, Dr. Esther demonstrates an unwavering commitment to continuous learning and staying at the forefront of technological advancement. Her educational foundation is complemented by an impressive array of professional certifications, including Microsoft Certified Trainer (MCT), CISSP, ITIL, SAP Certified Associate, Certified Cyber Security Professional, Data Scientist, AI Engineering, and ECBA certifications.
Dr. Esther's technical expertise spans an extensive range of domains, from traditional programming languages like Java, C++, and PHP to modern technologies including Python, AI coding, machine learning, RPA, and IR 4.0 microservices. She is proficient in database management systems including Microsoft SQL Server and Oracle, web development frameworks, and enterprise solutions like SAP Crystal Reports and SharePoint Server. Her knowledge extends to cybersecurity, ethical hacking, network administration, and data analytics, making her uniquely qualified to address both technical and strategic business challenges.
As a trainer, Dr. Esther excels in bridging the gap between technical complexity and practical application. She delivers comprehensive training programs for both IT and non-IT professionals, covering everything from software development and cloud computing to soft skills such as digital marketing, business analysis, customer service, and project management. Her ability to communicate effectively in both English and Bahasa Malaysia enables her to connect with diverse audiences across different organizational levels.
Her impressive client portfolio includes leading organizations such as Maybank, Telekom Malaysia, Malaysian Airlines, Tenaga Nasional Berhad, Bank Negara, Ministry of Education, Ministry of Finance, and numerous multinational corporations. This extensive experience across banking, telecommunications, government, aviation, and technology sectors demonstrates her adaptability and deep understanding of varied industry requirements. Recognized with the Outstanding Achievement Award in Information Technology from University Malaya in 2013, Dr. Esther continues to empower organizations through innovative training solutions that drive digital transformation and professional excellence.
Instructor
Instructor
FAQ
Frequently Asked Questions About This Course
- Public pricing: applies for individuals signing up from different companies.
- Corporate pricing: applies if a company wants to have an intake for its employees only.
- Training provider pricing: applies only for other training providers looking to hire our trainers and use our content. Our content has a licensing fee.
We will keep you updated on the status of the intake after you enroll.
Courses you may like
Why should you attend?
This comprehensive training program transforms marketing professionals into strategic AI-powered content creators through the innovative Research, Ideation, Creation, Evaluation (RICE) framework. Participants master the art of leveraging ChatGPT beyond basic content generation, developing sophisticated competitive intelligence capabilities and customer journey mapping techniques that drive measurable business results. The curriculum emphasizes hands-on application through real-world marketing challenges, teaching advanced prompt engineering techniques that maximize AI output quality and relevance. Students learn to craft multi-format content strategies spanning blogs, social media, video, and podcast formats while maintaining brand voice consistency across all customer touchpoints from awareness through retention. Advanced modules focus on data-driven evaluation methodologies, ethical AI content practices, and seamless workflow integration. Participants develop expertise in competitive analysis, trend anticipation, and continuous improvement processes that establish sustainable competitive advantages. The program culminates in strategic presentation sessions where students demonstrate comprehensive marketing plans utilizing ChatGPT across all RICE framework stages, ensuring immediate practical application in professional environments.
What you'll learn
- Design scalable AI-assisted marketing workflows for organizational integration
- Create customer journey-based content strategies with targeted messaging approaches
- Generate multi-format content across blogs, social media, video, and podcast platforms
- Master advanced prompt engineering techniques for high-quality content generation
- Develop competitive intelligence systems using AI-powered content analysis tools
- Implement data-driven evaluation processes for continuous content optimization
- Apply the RICE framework to integrate ChatGPT into strategic marketing workflows
Course Syllabus
Day 1 - Strategic Marketing Foundations
Short Break
15 minsRecap and Q&A
15 minsLunch
1 hourShort Break
15 minsRecap and Q&A
15 minsEnd of Day 1
Day 2 - Content Creation Mastery
Short Break
15 minsRecap and Q&A
15 minsLunch
1 hourShort Break
15 minsRecap and Q&A
15 minsEnd of Day 2
Corporate Pricing
Pax:
Training Provider Pricing
Pax:
Features
Target Audience
Methodologies
Subsidies

Ratings and Reviews
Instructors
Dr. Esther Suria Kala is a highly accomplished ICT consultant and corporate trainer with nearly 30 years of extensive experience in information technology, project management, and organizational development. As the founder of Angel Software Solutions, she has established herself as a versatile and dedicated professional who delivers cutting-edge training solutions across Malaysia and internationally.
Her academic credentials are exceptional, including a PhD in Psychology with a focus on Human Behaviour and Human Resources, an MBA in Finance, and degrees in both Computer Science and Human Resources. Currently pursuing a second PhD in IT Information Security, Dr. Esther demonstrates an unwavering commitment to continuous learning and staying at the forefront of technological advancement. Her educational foundation is complemented by an impressive array of professional certifications, including Microsoft Certified Trainer (MCT), CISSP, ITIL, SAP Certified Associate, Certified Cyber Security Professional, Data Scientist, AI Engineering, and ECBA certifications.
Dr. Esther's technical expertise spans an extensive range of domains, from traditional programming languages like Java, C++, and PHP to modern technologies including Python, AI coding, machine learning, RPA, and IR 4.0 microservices. She is proficient in database management systems including Microsoft SQL Server and Oracle, web development frameworks, and enterprise solutions like SAP Crystal Reports and SharePoint Server. Her knowledge extends to cybersecurity, ethical hacking, network administration, and data analytics, making her uniquely qualified to address both technical and strategic business challenges.
As a trainer, Dr. Esther excels in bridging the gap between technical complexity and practical application. She delivers comprehensive training programs for both IT and non-IT professionals, covering everything from software development and cloud computing to soft skills such as digital marketing, business analysis, customer service, and project management. Her ability to communicate effectively in both English and Bahasa Malaysia enables her to connect with diverse audiences across different organizational levels.
Her impressive client portfolio includes leading organizations such as Maybank, Telekom Malaysia, Malaysian Airlines, Tenaga Nasional Berhad, Bank Negara, Ministry of Education, Ministry of Finance, and numerous multinational corporations. This extensive experience across banking, telecommunications, government, aviation, and technology sectors demonstrates her adaptability and deep understanding of varied industry requirements. Recognized with the Outstanding Achievement Award in Information Technology from University Malaya in 2013, Dr. Esther continues to empower organizations through innovative training solutions that drive digital transformation and professional excellence.
Courses you may like
FAQ
Frequently Asked Questions About This Course
- Public pricing: applies for individuals signing up from different companies.
- Corporate pricing: applies if a company wants to have an intake for its employees only.
- Training provider pricing: applies only for other training providers looking to hire our trainers and use our content. Our content has a licensing fee.
We will keep you updated on the status of the intake after you enroll.
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