Complete Digital Marketing Mastery Course - SEO to Social Media

Elevate your marketing prowess with our cutting-edge Digital Marketing course. Master tools for SEO optimization and lead generation across various platforms including social media channels. Create impactful email campaigns and learn advanced analytics to measure success. Enroll now to transform your digital presence.

Face-to-Face Nov 11-13, 2026 9:00 AM - 5:00 PM Calvyn Lee
updated
beginner
Certified Digital Marketing Specialist
We price match

Public Pricing

MYR 5250

Corporate Pricing

Pax:

Training Fees: MYR 6500/day
Total Fees: MYR 19500 ++

Training Provider Pricing

Pax:

Training Fees: MYR 2400/day
Material Fees: MYR 400
Total Fees: MYR 7600 ++

Certification

Certified Digital Marketing Specialist
Certified Digital Marketing Specialist
CCSD Council
Validity: 2 years
Price: $149.00

Features

3 days
24 modules
12 intakes
English
Technical: 25 pax

Target Audience

students
engineers
managers
executives

Methodologies

lecture
slides
labs
case studies
group discussion
q&A

Classification

Professional Certification Course
  • Recognizes expertise in a specific domain
  • Endorsed by professional organizations
  • Assesses participants against benchmarks
  • Enhances employability with validated credentials
  • Examination Fee claimable under HRDC

Subsidies

HRDC Claimable logo

What you'll learn

  • Create compelling content that fosters user trust
  • Understand the fundamentals of digital marketing
  • Explore mobile marketing techniques for enhanced user engagement
  • Utilize tools for SEO optimization and lead generation
  • Leverage social media platforms for targeted lead acquisition
  • Measure campaign success using advanced analytics
  • Design effective landing pages for higher conversion rates
  • Develop personalized email marketing campaigns

Why should you attend?

Dive into the dynamic world of digital marketing with our comprehensive course designed to equip you with the essential tools and strategies needed to thrive in this ever-evolving field. Understand the basics of digital marketing and explore a wide array of tools for email marketing, social media management, web analytics, customer service, landing page creation, video production, and inbound marketing strategies. Learn how to effectively generate leads by mastering the six pillars of digital lead generation, creating buyer personas, designing sales funnels, and crafting unique value propositions. Discover how to optimize your website for lead generation through strategic content architecture, sitemap design, web forms for data capture, and compelling calls to action. Unravel the intricacies of Search Engine Optimization (SEO) with a focus on keyword research, on-page optimization techniques, and link building essentials. Delve into content marketing by learning how to create various types of content that build trust relationships with users and encourage interaction and response. Additionally, understand how to analyze content performance using A/B testing methods and how to maximize content lifecycle through reduction, recycling, and repurposing. Gain expertise in constructing effective landing pages that coordinate marketing messages with lead capture mechanisms while optimizing for conversions. Tap into the power of social media platforms like Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram, and Google+ for lead generation. Enhance your email marketing skills by learning about different types of marketing emails, personalization tactics, targeting strategies, layout design best practices, list growth techniques, subscriber segmentation, drip feed campaigns, send frequency considerations, and key email marketing metrics. Finally, broaden your knowledge with an understanding of digital ad servers including Interactive Advertising Bureau (IAB) standards for banner ads, video ads, rich media advertising options as well as publisher direct buying options versus exchanges or networks. Familiarize yourself with ad targeting methods such as contextual targeting and demographic targeting. Conclude with mobile marketing insights focusing on user engagement through push notifications and personalized ad delivery.

Course Syllabus

Day 1 - Digital Marketing Foundations
Module 1
Module 2
Short Break
15 mins
Module 3
Module 4
Recap and Q&A
15 mins
Lunch
1 hour
Module 5
Module 6
Short Break
15 mins
Module 7
Module 8
Recap and Q&A
15 mins
End of Day 1
Day 2 - Strategy & Planning
Module 9
Module 10
Short Break
15 mins
Module 11
Module 12
Recap and Q&A
15 mins
Lunch
1 hour
Module 13
Module 14
Short Break
15 mins
Module 15
Module 16
Recap and Q&A
15 mins
End of Day 2
Day 3 - Website & UX
Module 17
Module 18
Short Break
15 mins
Module 19
Module 20
Recap and Q&A
15 mins
Lunch
1 hour
Module 21
Module 22
Short Break
15 mins
Module 23
Module 24
Recap and Q&A
15 mins
End of Day 3

Instructor

Loading...
Calvyn Lee Digital Marketing Trainer & Strategist
Trainer Profile
Trainer Profile
TTT Certificate
TTT Certificate
TTT Accreditation
TTT Accreditation
Calvyn Lee is a Google Recommended Digital Marketing Trainer based in Penang, Malaysia, with 20 years of comprehensive professional experience spanning IT infrastructure, telecommunications, enterprise computing, and digital marketing education. Since 2007, he has established himself as both a seasoned marketing practitioner and an influential trainer, having successfully cultivated over 10,000 individuals and SMEs in building their online presence over the past 9 years. As an HRDCorp Certified Trainer and eUsahawan Certified Trainer, Calvyn brings a wealth of industry certifications to his teaching practice, including Microsoft Advertising Certified Professional, Google Ads Search Certified, and Canva Certified Teacher Essential. His extensive training portfolio encompasses over 5,000 hours of training delivery across 600+ training sessions, demonstrating his commitment to empowering businesses through digital transformation. His expertise spans the full spectrum of digital marketing, including social media marketing and advertising, email marketing, lead generation, website marketing, sales funnels, search engine marketing (SEM), and search engine optimization (SEO). Calvyn's training methodology is characterized by interactive presentations, engaging group activities, and practical business coaching that translates theory into actionable strategies. His course offerings include comprehensive programs such as Digital Marketing Zero To Hero, eUsahawan Course, Ecommerce Zero To Hero, Personal Branding & Digital Marketing, WordPress For Business, and specialized workshops on sales funnels, content strategies, and traffic generation. He also facilitates corporate events and team building activities, making him a versatile resource for organizational development. With a solid academic foundation including a Diploma and Degree in Information Systems from Tunku Abdul Rahman University, combined with 13 years of experience in IT distribution and enterprise computing, Calvyn uniquely bridges technical expertise with marketing acumen. His multilingual capabilities in Malay, English, and Chinese enable him to connect with diverse audiences across Malaysia. Calvyn's practical experience in online marketing, affiliate marketing, drop shipping, and ecommerce, coupled with his consultation services on digital transformation, positions him as a trusted advisor for businesses seeking to elevate their digital presence and achieve sustainable growth in the competitive online marketplace.
5 Courses
English, Chinese, Malay
20 Years

Instructor

Loading...
Alex Lim Siu King Digital Marketing & Leadership Trainer
Trainer Profile
Trainer Profile
TTT Certificate
TTT Certificate
TTT Accreditation
TTT Accreditation
Alex Lim Siu King is an accomplished Consultant and Trainer with over a decade of specialized experience in digital marketing, leadership development, and communication training. As an HRDC Certified Trainer with professional certifications in Digital Marketing and Alibaba GDT Online Teacher's Training, Alex brings a unique blend of practical industry experience and pedagogical expertise to every training engagement. With over 1000+ hours of training delivery, he has established himself as a trusted partner for technology, creative, and industrial companies seeking to enhance their team capabilities. Alex's professional journey spans multiple dynamic industries, including video production, digital marketing, public relations, and game development. This diverse background enables him to connect authentically with training participants across various sectors and deliver highly relevant, practical insights. His ability to integrate real-world examples from his extensive consulting work makes his training programs particularly impactful and immediately applicable to workplace challenges. Currently serving as an Associate Trainer at Core Apex Training since 2018, Alex develops custom training programs tailored to specific organizational objectives, covering leadership, communication, digital marketing, and AI integration. His expertise in gamification and innovative teaching methodologies creates engaging learning experiences that drive measurable results. He has conducted specialized Facebook Marketing Training programs for prestigious initiatives including the Alibaba GET Global Challenge and HEARTS program, demonstrating his capability to deliver high-stakes training for international audiences. Alex's strategic marketing leadership is evidenced by his role as VP of Marketing at iCandy Interactive, where he led international marketing and PR efforts across multiple studios for eight years. He successfully trained and mentored team members into senior positions, showcasing his commitment to developing talent and building high-performing teams. His concurrent consulting work with Gempak Games and previous role at Kasagi Labo further demonstrate his versatility in applying his expertise across different organizational contexts. As a recognized industry speaker, Alex has presented at prominent events including Level Up KL, Blockchain Gamer Connects Hong Kong, Malaysia Blockchain Week, and Intrigue MAdVerse KL. His multilingual capabilities in English, Malay, and Mandarin enable him to effectively engage diverse audiences across the Asia-Pacific region, making him an invaluable asset for organizations seeking comprehensive training solutions that drive digital transformation and organizational excellence.
11 Courses
English, Malay
16 Years

Instructor

Loading...
Dave Leong Kuan Yew AI Marketing Strategist & Trainer
Trainer Profile
Trainer Profile
TTT Certificate
TTT Certificate
TTT Accreditation
TTT Accreditation
Dave Leong Kuan Yew, known as AI Dave, is a senior digital marketing professional and HRDC-accredited trainer with over 20 years of comprehensive experience in digital marketing strategy and AI implementation. As the Founder & CEO of 10X Marketing Sdn Bhd, he specializes in transforming businesses through practical, systems-based AI solutions that deliver measurable results. Throughout his distinguished career, Dave has worked with multinational corporations including HSBC and Ogilvy, where he developed deep expertise in AI-powered sales and marketing automation. His professional achievements are remarkable, including driving a 700% growth in digital sales for a global bank and transforming a RM15K investment into a RM775K sales pipeline in just 90 days for a solar energy client. His strategic excellence has been recognized with the CMO Awards Gold Winner in the Finance Category (2018), establishing him as one of Malaysia's top digital strategists. As a trainer, Dave brings exceptional capability-building expertise to corporate learning environments. Formerly the Ex-Lead Trainer for a Canadian AI Certification Program, he has designed and delivered high-impact training programs that enable teams to develop and deploy AI solutions independently. His training excellence is evidenced by 105+ five-star Google reviews with a perfect 100% five-star rating, demonstrating his ability to engage participants and deliver consistently high satisfaction across all workshops. Dave's areas of expertise span AI-powered sales and marketing, strategic AI implementation, and practical business automation. He has led digital and data growth initiatives for more than 9 top-tier banks and insurance companies, bringing sector-specific knowledge to his training programs. His core methodology follows a BUILD-TRAIN-CONNECT framework, where he constructs AI systems, empowers teams through training, and facilitates business growth through established networks. With qualifications including Google AdWords certification, Havas Digital certification, and HRDC accreditation, Dave combines technical proficiency with business acumen. His training approach focuses on practical implementation rather than theoretical concepts, ensuring participants can immediately apply AI solutions to drive operational efficiency and revenue growth in their organizations.
5 Courses
English
22 Years

FAQ

Frequently Asked Questions About This Course

Why should you attend?

Dive into the dynamic world of digital marketing with our comprehensive course designed to equip you with the essential tools and strategies needed to thrive in this ever-evolving field. Understand the basics of digital marketing and explore a wide array of tools for email marketing, social media management, web analytics, customer service, landing page creation, video production, and inbound marketing strategies. Learn how to effectively generate leads by mastering the six pillars of digital lead generation, creating buyer personas, designing sales funnels, and crafting unique value propositions. Discover how to optimize your website for lead generation through strategic content architecture, sitemap design, web forms for data capture, and compelling calls to action. Unravel the intricacies of Search Engine Optimization (SEO) with a focus on keyword research, on-page optimization techniques, and link building essentials. Delve into content marketing by learning how to create various types of content that build trust relationships with users and encourage interaction and response. Additionally, understand how to analyze content performance using A/B testing methods and how to maximize content lifecycle through reduction, recycling, and repurposing. Gain expertise in constructing effective landing pages that coordinate marketing messages with lead capture mechanisms while optimizing for conversions. Tap into the power of social media platforms like Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram, and Google+ for lead generation. Enhance your email marketing skills by learning about different types of marketing emails, personalization tactics, targeting strategies, layout design best practices, list growth techniques, subscriber segmentation, drip feed campaigns, send frequency considerations, and key email marketing metrics. Finally, broaden your knowledge with an understanding of digital ad servers including Interactive Advertising Bureau (IAB) standards for banner ads, video ads, rich media advertising options as well as publisher direct buying options versus exchanges or networks. Familiarize yourself with ad targeting methods such as contextual targeting and demographic targeting. Conclude with mobile marketing insights focusing on user engagement through push notifications and personalized ad delivery.


What you'll learn

  • Create compelling content that fosters user trust
  • Understand the fundamentals of digital marketing
  • Explore mobile marketing techniques for enhanced user engagement
  • Utilize tools for SEO optimization and lead generation
  • Leverage social media platforms for targeted lead acquisition
  • Measure campaign success using advanced analytics
  • Design effective landing pages for higher conversion rates
  • Develop personalized email marketing campaigns

Course Syllabus

Day 1 - Digital Marketing Foundations
Module 1
Module 2
Short Break
15 mins
Module 3
Module 4
Recap and Q&A
15 mins
Lunch
1 hour
Module 5
Module 6
Short Break
15 mins
Module 7
Module 8
Recap and Q&A
15 mins
End of Day 1
Day 2 - Strategy & Planning
Module 9
Module 10
Short Break
15 mins
Module 11
Module 12
Recap and Q&A
15 mins
Lunch
1 hour
Module 13
Module 14
Short Break
15 mins
Module 15
Module 16
Recap and Q&A
15 mins
End of Day 2
Day 3 - Website & UX
Module 17
Module 18
Short Break
15 mins
Module 19
Module 20
Recap and Q&A
15 mins
Lunch
1 hour
Module 21
Module 22
Short Break
15 mins
Module 23
Module 24
Recap and Q&A
15 mins
End of Day 3
We price match

Public Pricing

MYR 5250

Corporate Pricing

Pax:

Training Fees: MYR 6500/day
Total Fees: MYR 19500 ++

Training Provider Pricing

Pax:

Training Fees: MYR 2400/day
Material Fees: MYR 400
Total Fees: MYR 7600 ++

Certification

Certified Digital Marketing Specialist
Certified Digital Marketing Specialist
CCSD Council
Validity: 2 years
Price: $149.00

Features

3 days
24 modules
12 intakes
English
Technical: 25 pax

Target Audience

students
engineers
managers
executives

Methodologies

lecture
slides
labs
case studies
group discussion
q&A

Classification

Professional Certification Course
  • Recognizes expertise in a specific domain
  • Endorsed by professional organizations
  • Assesses participants against benchmarks
  • Enhances employability with validated credentials
  • Examination Fee claimable under HRDC

Subsidies

HRDC Claimable logo

Instructors

Loading...
Calvyn Lee Digital Marketing Trainer & Strategist
Trainer Profile
Trainer Profile
TTT Certificate
TTT Certificate
TTT Accreditation
TTT Accreditation
Calvyn Lee is a Google Recommended Digital Marketing Trainer based in Penang, Malaysia, with 20 years of comprehensive professional experience spanning IT infrastructure, telecommunications, enterprise computing, and digital marketing education. Since 2007, he has established himself as both a seasoned marketing practitioner and an influential trainer, having successfully cultivated over 10,000 individuals and SMEs in building their online presence over the past 9 years. As an HRDCorp Certified Trainer and eUsahawan Certified Trainer, Calvyn brings a wealth of industry certifications to his teaching practice, including Microsoft Advertising Certified Professional, Google Ads Search Certified, and Canva Certified Teacher Essential. His extensive training portfolio encompasses over 5,000 hours of training delivery across 600+ training sessions, demonstrating his commitment to empowering businesses through digital transformation. His expertise spans the full spectrum of digital marketing, including social media marketing and advertising, email marketing, lead generation, website marketing, sales funnels, search engine marketing (SEM), and search engine optimization (SEO). Calvyn's training methodology is characterized by interactive presentations, engaging group activities, and practical business coaching that translates theory into actionable strategies. His course offerings include comprehensive programs such as Digital Marketing Zero To Hero, eUsahawan Course, Ecommerce Zero To Hero, Personal Branding & Digital Marketing, WordPress For Business, and specialized workshops on sales funnels, content strategies, and traffic generation. He also facilitates corporate events and team building activities, making him a versatile resource for organizational development. With a solid academic foundation including a Diploma and Degree in Information Systems from Tunku Abdul Rahman University, combined with 13 years of experience in IT distribution and enterprise computing, Calvyn uniquely bridges technical expertise with marketing acumen. His multilingual capabilities in Malay, English, and Chinese enable him to connect with diverse audiences across Malaysia. Calvyn's practical experience in online marketing, affiliate marketing, drop shipping, and ecommerce, coupled with his consultation services on digital transformation, positions him as a trusted advisor for businesses seeking to elevate their digital presence and achieve sustainable growth in the competitive online marketplace.
5 Courses
English, Chinese, Malay
20 Years
Loading...
Alex Lim Siu King Digital Marketing & Leadership Trainer
Trainer Profile
Trainer Profile
TTT Certificate
TTT Certificate
TTT Accreditation
TTT Accreditation
Alex Lim Siu King is an accomplished Consultant and Trainer with over a decade of specialized experience in digital marketing, leadership development, and communication training. As an HRDC Certified Trainer with professional certifications in Digital Marketing and Alibaba GDT Online Teacher's Training, Alex brings a unique blend of practical industry experience and pedagogical expertise to every training engagement. With over 1000+ hours of training delivery, he has established himself as a trusted partner for technology, creative, and industrial companies seeking to enhance their team capabilities. Alex's professional journey spans multiple dynamic industries, including video production, digital marketing, public relations, and game development. This diverse background enables him to connect authentically with training participants across various sectors and deliver highly relevant, practical insights. His ability to integrate real-world examples from his extensive consulting work makes his training programs particularly impactful and immediately applicable to workplace challenges. Currently serving as an Associate Trainer at Core Apex Training since 2018, Alex develops custom training programs tailored to specific organizational objectives, covering leadership, communication, digital marketing, and AI integration. His expertise in gamification and innovative teaching methodologies creates engaging learning experiences that drive measurable results. He has conducted specialized Facebook Marketing Training programs for prestigious initiatives including the Alibaba GET Global Challenge and HEARTS program, demonstrating his capability to deliver high-stakes training for international audiences. Alex's strategic marketing leadership is evidenced by his role as VP of Marketing at iCandy Interactive, where he led international marketing and PR efforts across multiple studios for eight years. He successfully trained and mentored team members into senior positions, showcasing his commitment to developing talent and building high-performing teams. His concurrent consulting work with Gempak Games and previous role at Kasagi Labo further demonstrate his versatility in applying his expertise across different organizational contexts. As a recognized industry speaker, Alex has presented at prominent events including Level Up KL, Blockchain Gamer Connects Hong Kong, Malaysia Blockchain Week, and Intrigue MAdVerse KL. His multilingual capabilities in English, Malay, and Mandarin enable him to effectively engage diverse audiences across the Asia-Pacific region, making him an invaluable asset for organizations seeking comprehensive training solutions that drive digital transformation and organizational excellence.
11 Courses
English, Malay
16 Years
Loading...
Dave Leong Kuan Yew AI Marketing Strategist & Trainer
Trainer Profile
Trainer Profile
TTT Certificate
TTT Certificate
TTT Accreditation
TTT Accreditation
Dave Leong Kuan Yew, known as AI Dave, is a senior digital marketing professional and HRDC-accredited trainer with over 20 years of comprehensive experience in digital marketing strategy and AI implementation. As the Founder & CEO of 10X Marketing Sdn Bhd, he specializes in transforming businesses through practical, systems-based AI solutions that deliver measurable results. Throughout his distinguished career, Dave has worked with multinational corporations including HSBC and Ogilvy, where he developed deep expertise in AI-powered sales and marketing automation. His professional achievements are remarkable, including driving a 700% growth in digital sales for a global bank and transforming a RM15K investment into a RM775K sales pipeline in just 90 days for a solar energy client. His strategic excellence has been recognized with the CMO Awards Gold Winner in the Finance Category (2018), establishing him as one of Malaysia's top digital strategists. As a trainer, Dave brings exceptional capability-building expertise to corporate learning environments. Formerly the Ex-Lead Trainer for a Canadian AI Certification Program, he has designed and delivered high-impact training programs that enable teams to develop and deploy AI solutions independently. His training excellence is evidenced by 105+ five-star Google reviews with a perfect 100% five-star rating, demonstrating his ability to engage participants and deliver consistently high satisfaction across all workshops. Dave's areas of expertise span AI-powered sales and marketing, strategic AI implementation, and practical business automation. He has led digital and data growth initiatives for more than 9 top-tier banks and insurance companies, bringing sector-specific knowledge to his training programs. His core methodology follows a BUILD-TRAIN-CONNECT framework, where he constructs AI systems, empowers teams through training, and facilitates business growth through established networks. With qualifications including Google AdWords certification, Havas Digital certification, and HRDC accreditation, Dave combines technical proficiency with business acumen. His training approach focuses on practical implementation rather than theoretical concepts, ensuring participants can immediately apply AI solutions to drive operational efficiency and revenue growth in their organizations.
5 Courses
English
22 Years

FAQ

Frequently Asked Questions About This Course

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