Certified Digital Marketing Specialist
Elevate your marketing prowess with our cutting-edge Digital Marketing course. Master tools for SEO optimization and lead generation across various platforms including social media channels. Create impactful email campaigns and learn advanced analytics to measure success. Enroll now to transform your digital presence.
- Available in:
- Malaysia

Corporate Pricing
Pax:
Training Provider Pricing
Pax:
Features
Classification
Professional Certification Course
- Recognizes expertise in a specific domain
- Endorsed by professional organizations
- Assesses participants against benchmarks
- Enhances employability with validated credentials
- Examination Fee claimable under HRDC
Subsidies

What you'll learn
- Create compelling content that fosters user trust
- Understand the fundamentals of digital marketing
- Explore mobile marketing techniques for enhanced user engagement
- Utilize tools for SEO optimization and lead generation
- Leverage social media platforms for targeted lead acquisition
- Measure campaign success using advanced analytics
- Design effective landing pages for higher conversion rates
- Develop personalized email marketing campaigns
Why should you attend?
Dive into the dynamic world of digital marketing with our comprehensive course designed to equip you with the essential tools and strategies needed to thrive in this ever-evolving field. Understand the basics of digital marketing and explore a wide array of tools for email marketing, social media management, web analytics, customer service, landing page creation, video production, and inbound marketing strategies. Learn how to effectively generate leads by mastering the six pillars of digital lead generation, creating buyer personas, designing sales funnels, and crafting unique value propositions. Discover how to optimize your website for lead generation through strategic content architecture, sitemap design, web forms for data capture, and compelling calls to action. Unravel the intricacies of Search Engine Optimization (SEO) with a focus on keyword research, on-page optimization techniques, and link building essentials. Delve into content marketing by learning how to create various types of content that build trust relationships with users and encourage interaction and response. Additionally, understand how to analyze content performance using A/B testing methods and how to maximize content lifecycle through reduction, recycling, and repurposing. Gain expertise in constructing effective landing pages that coordinate marketing messages with lead capture mechanisms while optimizing for conversions. Tap into the power of social media platforms like Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram, and Google+ for lead generation. Enhance your email marketing skills by learning about different types of marketing emails, personalization tactics, targeting strategies, layout design best practices, list growth techniques, subscriber segmentation, drip feed campaigns, send frequency considerations, and key email marketing metrics. Finally, broaden your knowledge with an understanding of digital ad servers including Interactive Advertising Bureau (IAB) standards for banner ads, video ads, rich media advertising options as well as publisher direct buying options versus exchanges or networks. Familiarize yourself with ad targeting methods such as contextual targeting and demographic targeting. Conclude with mobile marketing insights focusing on user engagement through push notifications and personalized ad delivery.
Course Syllabus
Day 1 - Digital Marketing Foundations
Short Break
15 minsShort Break
15 minsRecap and Q&A
15 minsLunch
1 hourShort Break
15 minsShort Break
15 minsShort Break
15 minsRecap and Q&A
15 minsEnd of Day 1
Day 2 - Strategy & Planning
Short Break
15 minsShort Break
15 minsRecap and Q&A
15 minsLunch
1 hourShort Break
15 minsShort Break
15 minsShort Break
15 minsRecap and Q&A
15 minsEnd of Day 2
Day 3 - Website & UX
Short Break
15 minsShort Break
15 minsRecap and Q&A
15 minsLunch
1 hourShort Break
15 minsShort Break
15 minsShort Break
15 minsRecap and Q&A
15 minsEnd of Day 3
Ratings and Reviews
Instructor
Tarun Sukhani is a distinguished professional trainer and consultant with over 25 years of comprehensive industry experience spanning multinational corporations across the US, Europe, Asia, South America, and the Middle East. His extensive background encompasses senior executive roles including CIO/CTO, director, and board member positions at renowned organizations such as Dell, AMD, and Experian, as well as regional conglomerates like Indra in Asia Pacific. This diverse corporate experience provides him with unique insights into enterprise-level challenges and solutions across multiple business functions including HR, Finance, Operations, Sales, Risk Management, Engineering, and Accounting. As a highly sought-after trainer, Tarun specializes in an impressive array of cutting-edge technologies and methodologies. His expertise spans Agile/Scrum/SAFe frameworks, enterprise architecture (TOGAF/COBIT/ITIL), cybersecurity (CISSP/CEH/CISO), project management (PRINCE2/PMP), Big Data technologies (Hadoop/Spark), Data Science with Python and R, DevOps practices, Machine Learning/AI, cloud computing, blockchain technologies, and modern development frameworks. This comprehensive skill set enables him to deliver training across the entire technology spectrum, from foundational concepts to advanced implementations. His training delivery extends throughout the Asia Pacific region, including Malaysia, Indonesia, Philippines, Thailand, and Singapore, where he has successfully conducted workshops and training programs for both large enterprises and SMEs. Tarun's client portfolio includes industry leaders such as Dell, AMD, Western Digital, Singtel, CIMB, Digi, Tenaga Nasional, and Sime Darby, demonstrating his ability to work with diverse organizational cultures and technical requirements. Academically, Tarun holds exceptional credentials including an MSc in Information Systems and MBA in Finance and Operations Management from Loyola University Chicago, where he graduated summa cum laude with Beta Gamma Sigma and Alpha Sigma Nu honors. His educational foundation is further strengthened by Bachelor's degrees in Biology, Math, Computer Science, and Business Administration, plus advanced programs from MIT and Stanford in AI, Blockchain, and Entrepreneurship. His extensive certifications as an Agile/Scrum trainer, Java/.NET developer, Machine Learning specialist, and InfoSec expert validate his technical proficiency and commitment to continuous learning, making him an ideal trainer for organizations seeking comprehensive technology education and transformation guidance.'
Minimum Qualification
Target Audience
Methodologies
Instructor Reviews
He was indeed very skilled, knowledgeable and passionate in the data science realm. I was impressed with his business know-how (how the world economy works and how all things can be explain with data, with/without bias) and technical skills in converting data into insights. I will not hesitate to recommend Tarun for any data science related training as I would like to attend more classes myself to learn from the best of the best.
I attended one of Tarun's Data Science course in Jakarta (CDSS). He was a professional trainer & very knowledgeable in Data Science. In his course, Tarun gave many practical examples & valuable information regarding how to conduct Data Science & it's related components (e.g. Software & Deployment Architecture). In addition to those lessons, he also gave very useful insights on building a career as a Data Scientist.
Attended "Blockchain Training: An Overview for Business Professionals" conducted by Dr. Tarun. The reference materials are very comprehensive and an excellent means of conveying information. I was very impressed with how this technology works and adapted into business
He shared his professional insights on data science with a sense of humor that cleared up so many of my questions about the content and real-world applications. Information, tools, and resources given are very useful
His knowledge of multiple subjects exceeds far greater than that of any IT or non-IT person I have met or interacted with in a long time. The breadth and depth of the subject matter he has acquired is exemplary.
Training with Tarun has been awesome. He’s super knowledgable, funny, empathetic and a great educator in general. As someone who didn’t come from a computer science background, his teachings didn’t make me feel stupid or impossible to eventually arrive at being a competent developer. I could understand him as he communicates well & has helped me see the big picture of the computer science field beyond the scope of syntaxes. If you similarly did not come from a CS background and hope to transition into the world of programming but struggle to learn on your own, understand all the foreign & abstract concepts and connect the dots, I think the right person to guide you on your journey would make a big difference. Having someone who’s deep in the field with many years of experience narrow and communicate the relevant areas to focus would also close a big gap from having to struggle and figure out a lot of things on your own. Being able to maintain your interest during your learning journey is important too, thus finding that someone is important. All in all, I would wholeheartedly recommend Tarun and the backend course I took.
Tarun is a results-driven & inspirational technology leader with a clear vision, direction, and broad-based technology expertise. He is passionate, intuitive, engaged, pragmatic, systematic, agile. His experiences span from small start-ups to complex, global companies, from being technical lead to technical strategist to being the leader of larger group of architecture and engineering teams. Much of his experiences are in the area of Java, Scala, Machine Learning, Neural Networks, Cloud Computing, Data Science and what not. I am truly amazed to experience his breadth & depth of technological expertise and pleasure to be part of his team.
Tarun is very passionate on the domains and gave numerous insights to support critical business decisions and develop data products to transform daily encounters and processes. He was a professional trainer & very knowledgeable in Data Science. His material is presented through a sequence of brief lectures, interactive demonstrations, great hands-on exercises, and discussions.
We’ve been collaborated many times in doing courses for the accountants. He spoke to quiet number of event in our company with various topic regards to accountants need. The collaboration was very smooth and his session definitely made a huge impact on our success. Mr Tarun is a great Professional!
Mr. Tarun is a driven, hardworking, and knowledgeable entrepreneur in his field." A broad-minded trainer who embraces change and inspires people to do better every day. Mr. Tarun sets a good example by being enthusiastic and dedicated, and he inspires and motivates others. I am delighted to be working for such personnel
FAQs
- Public pricing: applies for individuals signing up from different companies.
- Corporate pricing: applies if a company wants to have an intake for its employees only.
- Training provider pricing: applies only for other training providers looking to hire our trainers and use our content. Our content has a licensing fee.
Courses you may like
Why should you attend?
Dive into the dynamic world of digital marketing with our comprehensive course designed to equip you with the essential tools and strategies needed to thrive in this ever-evolving field. Understand the basics of digital marketing and explore a wide array of tools for email marketing, social media management, web analytics, customer service, landing page creation, video production, and inbound marketing strategies. Learn how to effectively generate leads by mastering the six pillars of digital lead generation, creating buyer personas, designing sales funnels, and crafting unique value propositions. Discover how to optimize your website for lead generation through strategic content architecture, sitemap design, web forms for data capture, and compelling calls to action. Unravel the intricacies of Search Engine Optimization (SEO) with a focus on keyword research, on-page optimization techniques, and link building essentials. Delve into content marketing by learning how to create various types of content that build trust relationships with users and encourage interaction and response. Additionally, understand how to analyze content performance using A/B testing methods and how to maximize content lifecycle through reduction, recycling, and repurposing. Gain expertise in constructing effective landing pages that coordinate marketing messages with lead capture mechanisms while optimizing for conversions. Tap into the power of social media platforms like Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram, and Google+ for lead generation. Enhance your email marketing skills by learning about different types of marketing emails, personalization tactics, targeting strategies, layout design best practices, list growth techniques, subscriber segmentation, drip feed campaigns, send frequency considerations, and key email marketing metrics. Finally, broaden your knowledge with an understanding of digital ad servers including Interactive Advertising Bureau (IAB) standards for banner ads, video ads, rich media advertising options as well as publisher direct buying options versus exchanges or networks. Familiarize yourself with ad targeting methods such as contextual targeting and demographic targeting. Conclude with mobile marketing insights focusing on user engagement through push notifications and personalized ad delivery.
What you'll learn
- Create compelling content that fosters user trust
- Understand the fundamentals of digital marketing
- Explore mobile marketing techniques for enhanced user engagement
- Utilize tools for SEO optimization and lead generation
- Leverage social media platforms for targeted lead acquisition
- Measure campaign success using advanced analytics
- Design effective landing pages for higher conversion rates
- Develop personalized email marketing campaigns
Course Syllabus
Day 1 - Digital Marketing Foundations
Short Break
15 minsShort Break
15 minsRecap and Q&A
15 minsLunch
1 hourShort Break
15 minsShort Break
15 minsShort Break
15 minsRecap and Q&A
15 minsEnd of Day 1
Day 2 - Strategy & Planning
Short Break
15 minsShort Break
15 minsRecap and Q&A
15 minsLunch
1 hourShort Break
15 minsShort Break
15 minsShort Break
15 minsRecap and Q&A
15 minsEnd of Day 2
Day 3 - Website & UX
Short Break
15 minsShort Break
15 minsRecap and Q&A
15 minsLunch
1 hourShort Break
15 minsShort Break
15 minsShort Break
15 minsRecap and Q&A
15 minsEnd of Day 3
Instructor Reviews
He was indeed very skilled, knowledgeable and passionate in the data science realm. I was impressed with his business know-how (how the world economy works and how all things can be explain with data, with/without bias) and technical skills in converting data into insights. I will not hesitate to recommend Tarun for any data science related training as I would like to attend more classes myself to learn from the best of the best.
I attended one of Tarun's Data Science course in Jakarta (CDSS). He was a professional trainer & very knowledgeable in Data Science. In his course, Tarun gave many practical examples & valuable information regarding how to conduct Data Science & it's related components (e.g. Software & Deployment Architecture). In addition to those lessons, he also gave very useful insights on building a career as a Data Scientist.
Attended "Blockchain Training: An Overview for Business Professionals" conducted by Dr. Tarun. The reference materials are very comprehensive and an excellent means of conveying information. I was very impressed with how this technology works and adapted into business
He shared his professional insights on data science with a sense of humor that cleared up so many of my questions about the content and real-world applications. Information, tools, and resources given are very useful
His knowledge of multiple subjects exceeds far greater than that of any IT or non-IT person I have met or interacted with in a long time. The breadth and depth of the subject matter he has acquired is exemplary.
Training with Tarun has been awesome. He’s super knowledgable, funny, empathetic and a great educator in general. As someone who didn’t come from a computer science background, his teachings didn’t make me feel stupid or impossible to eventually arrive at being a competent developer. I could understand him as he communicates well & has helped me see the big picture of the computer science field beyond the scope of syntaxes. If you similarly did not come from a CS background and hope to transition into the world of programming but struggle to learn on your own, understand all the foreign & abstract concepts and connect the dots, I think the right person to guide you on your journey would make a big difference. Having someone who’s deep in the field with many years of experience narrow and communicate the relevant areas to focus would also close a big gap from having to struggle and figure out a lot of things on your own. Being able to maintain your interest during your learning journey is important too, thus finding that someone is important. All in all, I would wholeheartedly recommend Tarun and the backend course I took.
Tarun is a results-driven & inspirational technology leader with a clear vision, direction, and broad-based technology expertise. He is passionate, intuitive, engaged, pragmatic, systematic, agile. His experiences span from small start-ups to complex, global companies, from being technical lead to technical strategist to being the leader of larger group of architecture and engineering teams. Much of his experiences are in the area of Java, Scala, Machine Learning, Neural Networks, Cloud Computing, Data Science and what not. I am truly amazed to experience his breadth & depth of technological expertise and pleasure to be part of his team.
Tarun is very passionate on the domains and gave numerous insights to support critical business decisions and develop data products to transform daily encounters and processes. He was a professional trainer & very knowledgeable in Data Science. His material is presented through a sequence of brief lectures, interactive demonstrations, great hands-on exercises, and discussions.
We’ve been collaborated many times in doing courses for the accountants. He spoke to quiet number of event in our company with various topic regards to accountants need. The collaboration was very smooth and his session definitely made a huge impact on our success. Mr Tarun is a great Professional!
Mr. Tarun is a driven, hardworking, and knowledgeable entrepreneur in his field." A broad-minded trainer who embraces change and inspires people to do better every day. Mr. Tarun sets a good example by being enthusiastic and dedicated, and he inspires and motivates others. I am delighted to be working for such personnel
Corporate Pricing
Pax:
Training Provider Pricing
Pax:
Features
Classification
Professional Certification Course
- Recognizes expertise in a specific domain
- Endorsed by professional organizations
- Assesses participants against benchmarks
- Enhances employability with validated credentials
- Examination Fee claimable under HRDC
Subsidies

Ratings and Reviews
Instructor
Tarun Sukhani is a distinguished professional trainer and consultant with over 25 years of comprehensive industry experience spanning multinational corporations across the US, Europe, Asia, South America, and the Middle East. His extensive background encompasses senior executive roles including CIO/CTO, director, and board member positions at renowned organizations such as Dell, AMD, and Experian, as well as regional conglomerates like Indra in Asia Pacific. This diverse corporate experience provides him with unique insights into enterprise-level challenges and solutions across multiple business functions including HR, Finance, Operations, Sales, Risk Management, Engineering, and Accounting. As a highly sought-after trainer, Tarun specializes in an impressive array of cutting-edge technologies and methodologies. His expertise spans Agile/Scrum/SAFe frameworks, enterprise architecture (TOGAF/COBIT/ITIL), cybersecurity (CISSP/CEH/CISO), project management (PRINCE2/PMP), Big Data technologies (Hadoop/Spark), Data Science with Python and R, DevOps practices, Machine Learning/AI, cloud computing, blockchain technologies, and modern development frameworks. This comprehensive skill set enables him to deliver training across the entire technology spectrum, from foundational concepts to advanced implementations. His training delivery extends throughout the Asia Pacific region, including Malaysia, Indonesia, Philippines, Thailand, and Singapore, where he has successfully conducted workshops and training programs for both large enterprises and SMEs. Tarun's client portfolio includes industry leaders such as Dell, AMD, Western Digital, Singtel, CIMB, Digi, Tenaga Nasional, and Sime Darby, demonstrating his ability to work with diverse organizational cultures and technical requirements. Academically, Tarun holds exceptional credentials including an MSc in Information Systems and MBA in Finance and Operations Management from Loyola University Chicago, where he graduated summa cum laude with Beta Gamma Sigma and Alpha Sigma Nu honors. His educational foundation is further strengthened by Bachelor's degrees in Biology, Math, Computer Science, and Business Administration, plus advanced programs from MIT and Stanford in AI, Blockchain, and Entrepreneurship. His extensive certifications as an Agile/Scrum trainer, Java/.NET developer, Machine Learning specialist, and InfoSec expert validate his technical proficiency and commitment to continuous learning, making him an ideal trainer for organizations seeking comprehensive technology education and transformation guidance.'
Minimum Qualification
Target Audience
Methodologies
FAQs
- Public pricing: applies for individuals signing up from different companies.
- Corporate pricing: applies if a company wants to have an intake for its employees only.
- Training provider pricing: applies only for other training providers looking to hire our trainers and use our content. Our content has a licensing fee.
Courses you may like
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