R For Marketing Research and Analytics

Master market research analytics using R programming language with our tailored training program. Become adept at analyzing complex datasets, creating compelling visualizations, and unveiling key insights through hands-on experience.

Face-to-Face Oct 17, 2025 9:00 AM - 5:00 PM Sumitha Kannan
updated
beginner
R For Marketing Research and Analytics
We price match

Public Pricing

MYR 1750

Corporate Pricing

Pax:

Training Fees: MYR 6500/day
Total Fees: MYR 6500 ++

Training Provider Pricing

Pax:

Training Fees: MYR 2400
Material Fees: MYR 400
Total Fees: MYR 2800

Features

1 day
7 modules
10 intakes
English

Subsidies

HRDC Claimable logo

What you'll learn

  • Master loading, saving, visualizing, and analyzing marketing data
  • Execute statistical distribution functions and linear algebra operations in R
  • Understand the advantages of using R over other languages like SAS and Python
  • Simulate datasets to practice summarization and visualization techniques
  • Perform regression analysis to interpret real-world marketing scenarios
  • Investigate relationships between continuous variables using scatterplots and correlation tests
  • Learn to manipulate basic objects, data frames, vectors, matrices, and arrays
  • Apply advanced visualization methods to explore associations in consumer segment data

Why should you attend?

Dive into the dynamic world of marketing research and analytics with our in-depth R programming course. This course is meticulously structured to cover a broad spectrum of topics, starting with an introduction to R and its comparison with other popular languages like SAS and Python. You'll gain insight into when and why to use R for your data analysis needs. As you progress, you'll learn about basic objects, data frames, and how to load, save, and visualize data effectively. The course will guide you through the essentials of regression analysis using real-world examples such as exam grades. You'll become proficient in handling different data structures in R, including vectors, matrices, arrays, lists, and data frames. Operations on these structures are explored along with accessing their elements and applying functions. Statistical analysis takes a front seat as you delve into functions for statistical distributions and linear algebra operations that are crucial for crunching numbers efficiently. The latter part of the course emphasizes practical data analysis skills. You'll simulate various datasets and summarize variables, learning to create compelling visualizations with tools like lattice and ggplot2. Additionally, you'll explore relationships between continuous variables through correlation testing and scatterplots. Finally, the course teaches you how to uncover associations within data using advanced visualization techniques such as jitter plots and polychoric analysis while segmenting consumer data for descriptive insights.

Course Syllabus

Day 1
Short Break
15 mins
Short Break
15 mins
Recap and Q&A
15 mins
Lunch
1 hour
Short Break
15 mins
Short Break
15 mins
Short Break
15 mins
Recap and Q&A
15 mins
End of Day 1

Instructor

Loading...
Tarun Sukhani Founder & CTO Teaching

Tarun Sukhani is a distinguished professional trainer and consultant with over 25 years of comprehensive industry experience spanning multinational corporations across the US, Europe, Asia, South America, and the Middle East. His extensive background encompasses senior executive roles including CIO/CTO, director, and board member positions at renowned organizations such as Dell, AMD, and Experian, as well as regional conglomerates like Indra in Asia Pacific. This diverse corporate experience provides him with unique insights into enterprise-level challenges and solutions across multiple business functions including HR, Finance, Operations, Sales, Risk Management, Engineering, and Accounting. As a highly sought-after trainer, Tarun specializes in an impressive array of cutting-edge technologies and methodologies. His expertise spans Agile/Scrum/SAFe frameworks, enterprise architecture (TOGAF/COBIT/ITIL), cybersecurity (CISSP/CEH/CISO), project management (PRINCE2/PMP), Big Data technologies (Hadoop/Spark), Data Science with Python and R, DevOps practices, Machine Learning/AI, cloud computing, blockchain technologies, and modern development frameworks. This comprehensive skill set enables him to deliver training across the entire technology spectrum, from foundational concepts to advanced implementations. His training delivery extends throughout the Asia Pacific region, including Malaysia, Indonesia, Philippines, Thailand, and Singapore, where he has successfully conducted workshops and training programs for both large enterprises and SMEs. Tarun's client portfolio includes industry leaders such as Dell, AMD, Western Digital, Singtel, CIMB, Digi, Tenaga Nasional, and Sime Darby, demonstrating his ability to work with diverse organizational cultures and technical requirements. Academically, Tarun holds exceptional credentials including an MSc in Information Systems and MBA in Finance and Operations Management from Loyola University Chicago, where he graduated summa cum laude with Beta Gamma Sigma and Alpha Sigma Nu honors. His educational foundation is further strengthened by Bachelor's degrees in Biology, Math, Computer Science, and Business Administration, plus advanced programs from MIT and Stanford in AI, Blockchain, and Entrepreneurship. His extensive certifications as an Agile/Scrum trainer, Java/.NET developer, Machine Learning specialist, and InfoSec expert validate his technical proficiency and commitment to continuous learning, making him an ideal trainer for organizations seeking comprehensive technology education and transformation guidance.'

21 Students
245 Courses
English, Malay, Spanish
25 Years

Instructor

Loading...
Sumitha Kannan Certified Professional Trainer & Quality Auditor Teaching

Ms. Sumitha Kannan is a highly distinguished Certified Professional Trainer & Quality Auditor with over 30 years of expertise in strategic quality management, particularly within the realms of Japanese and US-based multinational corporations and Electronic Manufacturing Service providers. She holds an MSc in Strategic Quality Management from the University of Portsmouth, UK, where her influential dissertation was published and widely cited. A senior member of the American Society for Quality (ASQ) and the International Professional Managers Association (IPMA), UK, she possesses certifications as an ASQ Certified Manager of Quality/Organizational Excellence and ASQ Certified Quality Auditor. Her practical experience is vast, having implemented significant quality-based initiatives such as the establishment of an SME program to enrich employee skills and leading the inaugural World Quality Month event that underscored quality as a collective responsibility. She played a pivotal role in achieving ISO13485 and ESDS20:20 certifications concurrently through adept cross-functional team collaboration. Furthermore, Ms. Kannan has facilitated numerous training sessions on various quality topics aimed at elevating organizational excellence. Her commitment extends to crafting tailored training programs that address specific organizational needs while enhancing overall customer satisfaction and competitive advantage.

23 Courses
English

Minimum Qualification

graduate

Target Audience

entry level
engineers
mid level managers
senior managers

Methodologies

lecture
slides
case studies
labs
group discussion
q&A

Course Reviews

review avatar
Hazizi H
3 years ago
3 years ago

The best trainer I've ever had because it's the first time I've gotten a lot of experiences from someone who is really good in their field, sharing a lot of his experiences and also teaching us how we see the world and how to interpret it from our perspective.

review avatar
Ruhani
3 years ago
3 years ago

I love the way the trainer taught us, i feel grateful been taught in right hand and an experts in his field. The course is really good, class, colleagues and many access to some resources.

review avatar
Srie R
3 years ago
3 years ago

What i like fro taking this course are they provided us e-book, study cases, lab activities and problem solvings. I am looking for another course to attend.

Instructor Reviews

Tarun Sukhani Founder & CTO
review avatar
Michael Wong Shen Kai
3 years ago
3 years ago

He was indeed very skilled, knowledgeable and passionate in the data science realm. I was impressed with his business know-how (how the world economy works and how all things can be explain with data, with/without bias) and technical skills in converting data into insights. I will not hesitate to recommend Tarun for any data science related training as I would like to attend more classes myself to learn from the best of the best.

review avatar
Anak Agung
3 years ago
3 years ago

I attended one of Tarun's Data Science course in Jakarta (CDSS). He was a professional trainer & very knowledgeable in Data Science. In his course, Tarun gave many practical examples & valuable information regarding how to conduct Data Science & it's related components (e.g. Software & Deployment Architecture). In addition to those lessons, he also gave very useful insights on building a career as a Data Scientist.

review avatar
Pei Cher Chai
3 years ago
3 years ago

Attended "Blockchain Training: An Overview for Business Professionals" conducted by Dr. Tarun. The reference materials are very comprehensive and an excellent means of conveying information. I was very impressed with how this technology works and adapted into business

review avatar
LJ Ong
3 years ago
3 years ago

He shared his professional insights on data science with a sense of humor that cleared up so many of my questions about the content and real-world applications. Information, tools, and resources given are very useful

review avatar
Aamer S
3 years ago
3 years ago

His knowledge of multiple subjects exceeds far greater than that of any IT or non-IT person I have met or interacted with in a long time. The breadth and depth of the subject matter he has acquired is exemplary.

review avatar
Jovyn Kim
3 years ago
3 years ago

Training with Tarun has been awesome. He’s super knowledgable, funny, empathetic and a great educator in general. As someone who didn’t come from a computer science background, his teachings didn’t make me feel stupid or impossible to eventually arrive at being a competent developer. I could understand him as he communicates well & has helped me see the big picture of the computer science field beyond the scope of syntaxes. If you similarly did not come from a CS background and hope to transition into the world of programming but struggle to learn on your own, understand all the foreign & abstract concepts and connect the dots, I think the right person to guide you on your journey would make a big difference. Having someone who’s deep in the field with many years of experience narrow and communicate the relevant areas to focus would also close a big gap from having to struggle and figure out a lot of things on your own. Being able to maintain your interest during your learning journey is important too, thus finding that someone is important. All in all, I would wholeheartedly recommend Tarun and the backend course I took.

review avatar
Srikanth K
3 years ago
3 years ago

Tarun is a results-driven & inspirational technology leader with a clear vision, direction, and broad-based technology expertise. He is passionate, intuitive, engaged, pragmatic, systematic, agile. His experiences span from small start-ups to complex, global companies, from being technical lead to technical strategist to being the leader of larger group of architecture and engineering teams. Much of his experiences are in the area of Java, Scala, Machine Learning, Neural Networks, Cloud Computing, Data Science and what not. I am truly amazed to experience his breadth & depth of technological expertise and pleasure to be part of his team.

review avatar
Zulfikri Y
3 years ago
3 years ago

Tarun is very passionate on the domains and gave numerous insights to support critical business decisions and develop data products to transform daily encounters and processes. He was a professional trainer & very knowledgeable in Data Science. His material is presented through a sequence of brief lectures, interactive demonstrations, great hands-on exercises, and discussions.

MS
Marti Sigi
5 years ago
5 years ago

We’ve been collaborated many times in doing courses for the accountants. He spoke to quiet number of event in our company with various topic regards to accountants need. The collaboration was very smooth and his session definitely made a huge impact on our success. Mr Tarun is a great Professional!

PK
Pravena K
3 years ago
3 years ago

Mr. Tarun is a driven, hardworking, and knowledgeable entrepreneur in his field." A broad-minded trainer who embraces change and inspires people to do better every day. Mr. Tarun sets a good example by being enthusiastic and dedicated, and he inspires and motivates others. I am delighted to be working for such personnel

Sumitha Kannan Certified Professional Trainer & Quality Auditor
review avatar
Renee Lim
1 year ago
1 year ago

Sumitha has in depth quality knowledge and crafting quality strategy by cultivating the quality culture and mindset. She initiated the Quality Month within the organization. Her positive attitude created a motivating atmosphere within the team. Work with Sumitha was a true pleasure.

review avatar
Vincent Weidinger
1 year ago
1 year ago

Sumitha possess a deep understanding of QA methodologies, processes, and tools, and her ability to effectively apply this knowledge has been instrumental in improving product quality and ensuring the successful delivery of projects. Sumitha is highly analytical, detail-oriented, and has a keen eye for identifying potential issues and implementing proactive solutions. One of her greatest strengths is her ability to lead, inspire and coach a team.

FAQs

Why should you attend?

Dive into the dynamic world of marketing research and analytics with our in-depth R programming course. This course is meticulously structured to cover a broad spectrum of topics, starting with an introduction to R and its comparison with other popular languages like SAS and Python. You'll gain insight into when and why to use R for your data analysis needs. As you progress, you'll learn about basic objects, data frames, and how to load, save, and visualize data effectively. The course will guide you through the essentials of regression analysis using real-world examples such as exam grades. You'll become proficient in handling different data structures in R, including vectors, matrices, arrays, lists, and data frames. Operations on these structures are explored along with accessing their elements and applying functions. Statistical analysis takes a front seat as you delve into functions for statistical distributions and linear algebra operations that are crucial for crunching numbers efficiently. The latter part of the course emphasizes practical data analysis skills. You'll simulate various datasets and summarize variables, learning to create compelling visualizations with tools like lattice and ggplot2. Additionally, you'll explore relationships between continuous variables through correlation testing and scatterplots. Finally, the course teaches you how to uncover associations within data using advanced visualization techniques such as jitter plots and polychoric analysis while segmenting consumer data for descriptive insights.

What you'll learn

  • Master loading, saving, visualizing, and analyzing marketing data
  • Execute statistical distribution functions and linear algebra operations in R
  • Understand the advantages of using R over other languages like SAS and Python
  • Simulate datasets to practice summarization and visualization techniques
  • Perform regression analysis to interpret real-world marketing scenarios
  • Investigate relationships between continuous variables using scatterplots and correlation tests
  • Learn to manipulate basic objects, data frames, vectors, matrices, and arrays
  • Apply advanced visualization methods to explore associations in consumer segment data

Course Syllabus

Day 1
Short Break
15 mins
Short Break
15 mins
Recap and Q&A
15 mins
Lunch
1 hour
Short Break
15 mins
Short Break
15 mins
Short Break
15 mins
Recap and Q&A
15 mins
End of Day 1

Course Reviews

review avatar
Hazizi H
3 years ago
3 years ago

The best trainer I've ever had because it's the first time I've gotten a lot of experiences from someone who is really good in their field, sharing a lot of his experiences and also teaching us how we see the world and how to interpret it from our perspective.

review avatar
Ruhani
3 years ago
3 years ago

I love the way the trainer taught us, i feel grateful been taught in right hand and an experts in his field. The course is really good, class, colleagues and many access to some resources.

review avatar
Srie R
3 years ago
3 years ago

What i like fro taking this course are they provided us e-book, study cases, lab activities and problem solvings. I am looking for another course to attend.

Instructor Reviews

Tarun Sukhani Founder & CTO
review avatar
Michael Wong Shen Kai
3 years ago
3 years ago

He was indeed very skilled, knowledgeable and passionate in the data science realm. I was impressed with his business know-how (how the world economy works and how all things can be explain with data, with/without bias) and technical skills in converting data into insights. I will not hesitate to recommend Tarun for any data science related training as I would like to attend more classes myself to learn from the best of the best.

review avatar
Anak Agung
3 years ago
3 years ago

I attended one of Tarun's Data Science course in Jakarta (CDSS). He was a professional trainer & very knowledgeable in Data Science. In his course, Tarun gave many practical examples & valuable information regarding how to conduct Data Science & it's related components (e.g. Software & Deployment Architecture). In addition to those lessons, he also gave very useful insights on building a career as a Data Scientist.

review avatar
Pei Cher Chai
3 years ago
3 years ago

Attended "Blockchain Training: An Overview for Business Professionals" conducted by Dr. Tarun. The reference materials are very comprehensive and an excellent means of conveying information. I was very impressed with how this technology works and adapted into business

review avatar
LJ Ong
3 years ago
3 years ago

He shared his professional insights on data science with a sense of humor that cleared up so many of my questions about the content and real-world applications. Information, tools, and resources given are very useful

review avatar
Aamer S
3 years ago
3 years ago

His knowledge of multiple subjects exceeds far greater than that of any IT or non-IT person I have met or interacted with in a long time. The breadth and depth of the subject matter he has acquired is exemplary.

review avatar
Jovyn Kim
3 years ago
3 years ago

Training with Tarun has been awesome. He’s super knowledgable, funny, empathetic and a great educator in general. As someone who didn’t come from a computer science background, his teachings didn’t make me feel stupid or impossible to eventually arrive at being a competent developer. I could understand him as he communicates well & has helped me see the big picture of the computer science field beyond the scope of syntaxes. If you similarly did not come from a CS background and hope to transition into the world of programming but struggle to learn on your own, understand all the foreign & abstract concepts and connect the dots, I think the right person to guide you on your journey would make a big difference. Having someone who’s deep in the field with many years of experience narrow and communicate the relevant areas to focus would also close a big gap from having to struggle and figure out a lot of things on your own. Being able to maintain your interest during your learning journey is important too, thus finding that someone is important. All in all, I would wholeheartedly recommend Tarun and the backend course I took.

review avatar
Srikanth K
3 years ago
3 years ago

Tarun is a results-driven & inspirational technology leader with a clear vision, direction, and broad-based technology expertise. He is passionate, intuitive, engaged, pragmatic, systematic, agile. His experiences span from small start-ups to complex, global companies, from being technical lead to technical strategist to being the leader of larger group of architecture and engineering teams. Much of his experiences are in the area of Java, Scala, Machine Learning, Neural Networks, Cloud Computing, Data Science and what not. I am truly amazed to experience his breadth & depth of technological expertise and pleasure to be part of his team.

review avatar
Zulfikri Y
3 years ago
3 years ago

Tarun is very passionate on the domains and gave numerous insights to support critical business decisions and develop data products to transform daily encounters and processes. He was a professional trainer & very knowledgeable in Data Science. His material is presented through a sequence of brief lectures, interactive demonstrations, great hands-on exercises, and discussions.

MS
Marti Sigi
5 years ago
5 years ago

We’ve been collaborated many times in doing courses for the accountants. He spoke to quiet number of event in our company with various topic regards to accountants need. The collaboration was very smooth and his session definitely made a huge impact on our success. Mr Tarun is a great Professional!

PK
Pravena K
3 years ago
3 years ago

Mr. Tarun is a driven, hardworking, and knowledgeable entrepreneur in his field." A broad-minded trainer who embraces change and inspires people to do better every day. Mr. Tarun sets a good example by being enthusiastic and dedicated, and he inspires and motivates others. I am delighted to be working for such personnel

Sumitha Kannan Certified Professional Trainer & Quality Auditor
review avatar
Renee Lim
1 year ago
1 year ago

Sumitha has in depth quality knowledge and crafting quality strategy by cultivating the quality culture and mindset. She initiated the Quality Month within the organization. Her positive attitude created a motivating atmosphere within the team. Work with Sumitha was a true pleasure.

review avatar
Vincent Weidinger
1 year ago
1 year ago

Sumitha possess a deep understanding of QA methodologies, processes, and tools, and her ability to effectively apply this knowledge has been instrumental in improving product quality and ensuring the successful delivery of projects. Sumitha is highly analytical, detail-oriented, and has a keen eye for identifying potential issues and implementing proactive solutions. One of her greatest strengths is her ability to lead, inspire and coach a team.

We price match

Public Pricing

MYR 1750

Corporate Pricing

Pax:

Training Fees: MYR 6500/day
Total Fees: MYR 6500 ++

Training Provider Pricing

Pax:

Training Fees: MYR 2400
Material Fees: MYR 400
Total Fees: MYR 2800

Features

1 day
7 modules
10 intakes
English

Subsidies

HRDC Claimable logo

Instructors

Loading...
Tarun Sukhani Founder & CTO Teaching

Tarun Sukhani is a distinguished professional trainer and consultant with over 25 years of comprehensive industry experience spanning multinational corporations across the US, Europe, Asia, South America, and the Middle East. His extensive background encompasses senior executive roles including CIO/CTO, director, and board member positions at renowned organizations such as Dell, AMD, and Experian, as well as regional conglomerates like Indra in Asia Pacific. This diverse corporate experience provides him with unique insights into enterprise-level challenges and solutions across multiple business functions including HR, Finance, Operations, Sales, Risk Management, Engineering, and Accounting. As a highly sought-after trainer, Tarun specializes in an impressive array of cutting-edge technologies and methodologies. His expertise spans Agile/Scrum/SAFe frameworks, enterprise architecture (TOGAF/COBIT/ITIL), cybersecurity (CISSP/CEH/CISO), project management (PRINCE2/PMP), Big Data technologies (Hadoop/Spark), Data Science with Python and R, DevOps practices, Machine Learning/AI, cloud computing, blockchain technologies, and modern development frameworks. This comprehensive skill set enables him to deliver training across the entire technology spectrum, from foundational concepts to advanced implementations. His training delivery extends throughout the Asia Pacific region, including Malaysia, Indonesia, Philippines, Thailand, and Singapore, where he has successfully conducted workshops and training programs for both large enterprises and SMEs. Tarun's client portfolio includes industry leaders such as Dell, AMD, Western Digital, Singtel, CIMB, Digi, Tenaga Nasional, and Sime Darby, demonstrating his ability to work with diverse organizational cultures and technical requirements. Academically, Tarun holds exceptional credentials including an MSc in Information Systems and MBA in Finance and Operations Management from Loyola University Chicago, where he graduated summa cum laude with Beta Gamma Sigma and Alpha Sigma Nu honors. His educational foundation is further strengthened by Bachelor's degrees in Biology, Math, Computer Science, and Business Administration, plus advanced programs from MIT and Stanford in AI, Blockchain, and Entrepreneurship. His extensive certifications as an Agile/Scrum trainer, Java/.NET developer, Machine Learning specialist, and InfoSec expert validate his technical proficiency and commitment to continuous learning, making him an ideal trainer for organizations seeking comprehensive technology education and transformation guidance.'

21 Students
245 Courses
English, Malay, Spanish
25 Years
Loading...
Sumitha Kannan Certified Professional Trainer & Quality Auditor Teaching

Ms. Sumitha Kannan is a highly distinguished Certified Professional Trainer & Quality Auditor with over 30 years of expertise in strategic quality management, particularly within the realms of Japanese and US-based multinational corporations and Electronic Manufacturing Service providers. She holds an MSc in Strategic Quality Management from the University of Portsmouth, UK, where her influential dissertation was published and widely cited. A senior member of the American Society for Quality (ASQ) and the International Professional Managers Association (IPMA), UK, she possesses certifications as an ASQ Certified Manager of Quality/Organizational Excellence and ASQ Certified Quality Auditor. Her practical experience is vast, having implemented significant quality-based initiatives such as the establishment of an SME program to enrich employee skills and leading the inaugural World Quality Month event that underscored quality as a collective responsibility. She played a pivotal role in achieving ISO13485 and ESDS20:20 certifications concurrently through adept cross-functional team collaboration. Furthermore, Ms. Kannan has facilitated numerous training sessions on various quality topics aimed at elevating organizational excellence. Her commitment extends to crafting tailored training programs that address specific organizational needs while enhancing overall customer satisfaction and competitive advantage.

23 Courses
English

Minimum Qualification

graduate

Target Audience

entry level
engineers
mid level managers
senior managers

Methodologies

lecture
slides
case studies
labs
group discussion
q&A

FAQs

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